Telehealth in Libraries: A Game-Changer for Rural Health Care?

Donna Eggers, public information officer at the Idaho Commission for Libraries

A partnership among the Idaho Department of Health and Welfare, the state’s libraries, and St. Luke’s Health System offers library patrons a new place to receive remote medical care. Read on to learn more about this program and how public spaces in your community could double as hubs for community health.

Show Me the Numbers: Data-Driven Playbook for Supporting Your Budget

Peter Miller, executive in residence, Endeavor Management

// By Susan Dubuque // Marketing budgets have rebounded since the pandemic, and health systems are focused on efficiency and ROI-driven spending. Roper St. Francis shares its approach to justifying a robust marketing and communications budget using benchmarking data. Learn how to create a budget proposal grounded in benchmarking data and how you can master strategic presentations.

Old-School M&A Is Out; New Collaborations Are In

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// By Daniel Fell // Hospital and health system mergers are nothing new for anyone familiar with health care. After a slight decline during and after the pandemic, mergers and acquisitions have picked up again. Read on to understand the current state of health care mergers and acquisitions and get an actionable playbook for marketers and strategists.

Redefining the Health Care CMO: How to Prove Marketing’s Value in Tough Times

BPD webinar speakers

How do chief marketing officers (CMOs) defend the fundamental value of health care marketing amid budget constraints, workforce shortages, and increasing use of artificial intelligence? Head marketers from UCSF Health and Baptist Health South Florida share their thoughts on how their role is shifting to meet the needs of their organizations.

Strategic Healthcare Marketing in Academic Medical Centers: Navigating 2025’s Challenges

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Wednesday | April 2, 2025 | 2:00 p.m. Eastern

Your Presenters:

  • Don Stanziano, SVP, Chief Marketing Officer, Banner Health
  • Tara Coyle, Senior Director, Web Strategy at MUSC
  • Suzanne Hendery, Chief Marketing & Customer Officer at Renown Health
  • Charlie DeLong, SVP, Technology at Primacy

Moderated by:

  • Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C

Join us as our panelists explore how you can:

  • Make Smarter MarTech investments – Discover what’s driving ROI for AMCs and how to optimize your technology stack.
  • Strengthen marketing’s role in institutional growth – Learn strategies to drive impact and efficiency amid budget pressures.
  • Stay ahead of AI and digital transformation – Discover what’s next for AMCs and how to leverage technology for smarter marketing.
  • Adapt to shifting workforce dynamics – Explore how marketing teams are evolving to do more with fewer resources.
  • Enhance patient experience through digital innovation – Uncover new ways to create seamless, patient-centered digital experiences.
  • Adapt your marketing strategy to financial constraints – Learn how to prioritize resources and maximize impact among budget pressures.

Presenters
Register Now »

Should You Use U.S.-Based or Offshore Vendors for Call Center Outsourcing?

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// By Yuriy Kotlyar // As a health care marketing leader, you always strive to be a careful steward of your organization’s resources. Considering whether to outsource various functions is one aspect of being a careful steward. In this article, Yuriy Kotlyar offers a series of considerations on outsourcing contact center services at your health system.

The Way to Better Solutions, Results and Respect: A Case for the Marketing Process

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A free white paper, published by Prairie Dog

With all the pressures faced by health care marketers, it can be too easy to jump straight to tactics like launching new campaigns without properly diagnosing the root problem and crafting an evidence-based strategy. This is a risky path that can result in marketers moving forward with incorrect, misinformed or incomplete actions. Ultimately, results suffer along with the reputation of the marketing function.

This white paper shares three such examples, showing how the discipline of the marketing process (diagnosis, strategy, tactics and measurement) helped avoid misdirected and ineffective actions.

Download Now  »

How 12 Children’s Hospitals Are Expanding Mental Health Care to Meet Growing Demand

Boston Children’s Hospital logo

The United States is facing a national crisis in child and teen mental health. Children’s hospitals across the country are responding by building upon the care they already provide. Read on to explore 12 notable initiatives at children’s hospitals across the country working to tackle the growing challenges in adolescent mental health.

What’s Next for Banner Health? A Look at Its Evolving Brand Strategy

Banner Health logo

There comes a point in the life of organizations and individuals when it’s time for a change. For Don Stanziano and Geisinger, that time was 2024. Discover highlights from our conversation with Stanziano about his new role and his thoughts on the opportunities and challenges facing health care organizations in 2025.

CommonSpirit Invests in Personalized Patient Engagement with Health Risk Assessments

Dan Lavelle, head of digital transformation, Unlock Health

// By John Marzano // Historically, health care marketing has focused on brand awareness. Today, health systems are adding more measurable methods that foster long-term patient relationships. Learn how combining HRAs with email nurturing boosts patient engagement, enabling marketers to measure ROI and justify marketing investments that support the broader goals of the organization.

10 Feel-Good Valentine’s Day Stories from Children’s Hospitals

childrens-hospital-richmond-vcu-logo

Valentine’s Day stories offer a brief escape from doomscrolling and heavy headlines. For your health care organization, Valentine’s Day is an ideal opportunity to highlight the compassion of your staff and the important role your hospital plays in the community. Discover 10 ways that children’s hospitals around the country celebrate Valentine’s Day.

Feel the Love: Sharing a Sweet Side of Children’s Hospitals with the Media

Children's Memorial Hermann logo

// By Melissa Sher // Valentine’s Day stories offer a brief escape from doomscrolling and heavy headlines. For your health care organization, Valentine’s Day is an ideal opportunity to highlight the compassion of your staff and the important role your hospital plays in the community. Discover 10 ways that children’s hospitals around the country celebrate Valentine’s Day.

The Changing Role of Chief Marketing Officers

Ryan Donohue- NRC Health

// By Marcia Simon, APR // How do chief marketing officers (CMOs) defend the fundamental value of health care marketing amid budget constraints, workforce shortages, and increasing use of artificial intelligence? Head marketers from UCSF Health and Baptist Health South Florida share their thoughts on how their role is shifting to meet the needs of their organizations.

Discover Proven HRA Strategies from CommonSpirit Health to Boost Your Marketing ROI – Webinar Recording

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A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Presented on Jan. 29, 2025

Your Presenters:

  • Cody Brutlag, Region Director, Digital Marketing (California) at CommonSpirit
  • Dan Lavelle, Chief Product Officer at Unlock Health

Moderated by:

  • John A. Marzano, President at JAM3 Strategic Marketing & PR and Contributing Writer at Plain-English Health Care

What you’ll take away:

  • Achieve Clear ROI: Discover how CommonSpirit uses HRAs to validate integrated marketing investments and demonstrate a measurable impact.
  • Optimize Lead Qualification: Learn about CommonSpirit’s approach to using customizable algorithms with HRAs to qualify leads and accelerate conversion.
  • Enhance Patient Engagement: Explore how combining HRAs with email nurturing has helped CommonSpirit keep patients engaged and informed.
  • Align with Digital Goals: Gain insights into how CommonSpirit integrates HRAs with ROI tracking to support their overall digital strategy and improve patient experiences.

Presenters

Watch now »

Children’s Hospitals Expand Care to Confront Adolescent Mental Health Crisis

Cincinnati Children's logo

// By Melissa Sher // The United States is facing a national crisis in child and teen mental health. Children’s hospitals across the country are responding by building upon the care they already provide. Read on to explore 12 notable initiatives at children’s hospitals across the country working to tackle the growing challenges in adolescent mental health.

A Fresh Start: Taking Banner Health’s Brand and Message to the Next Level

Don Stanziano, Chief Marketing and Communications Officer, Geisinger

// By Jane Weber Brubaker // There comes a point in the life of organizations and individuals when it’s time for a change. For Don Stanziano and Geisinger, that time was 2024. Discover highlights from our conversation with Stanziano about his new role and his thoughts on the opportunities and challenges facing health care organizations in 2025.

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