Change can be arduous, risky, norm-crushing. But to face today’s challenges, whether financial, operational, or other, change is often necessary. // By Cheryl L. Serra // Change happens. And it should, as internal and external forces inevitably alter an organization and the constructs it operates in. Health care is in a constant state of flux. Read More
If you’re ready to roll up your sleeves, unwind, and soak up some inspiration for your biggest challenges, then the 2023 Healthcare Marketing & Physician Strategies Summit (HMPS 2023) is tailor-made for you. The Summit’s fully-packed program will send you home with plenty of actionable ideas to help your organization succeed. HMPS 2023 is the Read More
In-house marketers and agencies alike grapple with how and whether AI should become just another part of our marketing toolkit. What are the benefits? What are the pitfalls? // By Rachael Sauceman// You get into work, grab your coffee, boot up your computer, and look at your to-do list for the day. The one and Read More
For complex health systems with numerous specialties and subspecialties, referrals are their lifeblood — particularly referrals from external providers. Texas Children’s Hospital (TCH), a specialty pediatric hospital, was having difficulty keeping track of referrals. There wasn’t a standard process for sending and receiving referrals or tracking them once they were received, usually by fax, and Read More
This year’s Healthcare Marketing & Physician Strategies Summit is the perfect place to renew, refresh, and recharge with your industry peers. The Summit’s fully-packed program will send you home with plenty of actionable ideas to help your organization succeed. // By Jane Weber Brubaker // If you’re ready to roll up your sleeves, unwind, and Read More
Marketing is all about understanding the needs of your market and finding ways to show how your product or service is the best solution for meeting those needs. As marketers, you know that part of your challenge is keeping your solution top of mind when people are in the consideration phase. If your service is Read More
Texas Children’s Hospital overhauled its referral management process and saw a 23 percent increase in referrals from external providers within two years. // By Jane Weber Brubaker // For complex health systems with numerous specialties and subspecialties, referrals are their lifeblood — particularly referrals from external providers. Texas Children’s Hospital (TCH), a specialty pediatric hospital, Read More
As health care costs in the U.S. continue to rise, hospitals haven taken a disproportionate share of the blame in the media. While they bear some responsibility, current news coverage pins most of the blame on them. So how can your health system take control of the health care cost narrative? The cost of health Read More
Email has become a powerful tool in UAMS’ physician outreach toolkit. // By Jane Weber Brubaker // Marketing is all about understanding the needs of your market and finding ways to show how your product or service is the best solution for meeting those needs. As marketers, you know that part of your challenge is Read More
When WebMD announced its acquisition of Mercury Healthcare in June 2022, the press release focused on patient engagement solutions. The headline reads “WebMD Health Corp. Acquires Mercury Healthcare, Building on Leadership in Patient Engagement Solutions.” But we learned that WebMD’s strategic vision is broader, also encompassing provider engagement. In a video explaining the vision, Ann Read More
Health care costs in the U.S. continue to rise. Who’s responsible? There are many contributors, but hospitals are taking a disproportionate share of the blame in the media. While they bear some responsibility, current news coverage pins most of the blame on them. How can health systems take charge of the narrative? // By John Read More
// Sponsored Post //
The time is now to defend your hospital or health system from the trend that Revive calls the value attack: a false narrative that detracts from the tangible value your organization provides to your community.
Even if your system hasn’t been criticized aloud, your reputation is suffering. Consumers, politicians, and the media are watching healthcare with a skeptical eye as costs rise and care becomes less accessible. We conducted research with 1,200 consumers to understand what consumers think about hospitals, health systems, and their priorities, and our findings uncovered insights that your organization needs to change the narrative with actionable steps to weather the storm.
If your organization is investing in highly compensated specialists to grow your service lines and provide needed care for patients, you want those physicians to be as productive as possible as soon as possible, and you want them to be the first choice of referring physicians. Doctivity, a novel physician relations management (PRM) platform using Read More
WebMD Provider Services seeks to align physician and consumer strategies holistically, using data and analytics to guide the journey from both sides. // By Jane Weber Brubaker // When WebMD announced its acquisition of Mercury Healthcare in June 2022, the press release focused on patient engagement solutions. The headline reads “WebMD Health Corp. Acquires Mercury Read More
Time is money. Without timely business intelligence, the window of opportunity may close before you can act. // By Jane Weber Brubaker // If your organization is investing in highly compensated specialists to grow your service lines and provide needed care for patients, you want those physicians to be as productive as possible as soon Read More
Which is better — Medicare Fee-for-Service (FFS) or Medicare Advantage (MA)? Sachin Jain, MD, MBA, president and CEO of SCAN Group & Health Plan, doesn’t think it’s the right question. “We all know we have a broken health care system, and we have to try in our own ways to make it better,” he says. Read More
Sometimes, the best input on health care marketing comes from an outside party. In a new article, George Danner, chief data scientist at Endeavor Management, offers a fresh insight on how data modeling can help improve the health care marketing process. He puts it like this: “I am not a marketer, but I have listened Read More
How to use data to identify the real culprits inhibiting encounter volume growth. // By George Danner // I am not a marketer, but I have listened to conversations among our marketing team members and their clients about the difficulty of the marketing role in health care. When patient volumes and/or market share are down, Read More
Health care marketing has entered a new “era of change,” according to Amalia Stanton, senior vice president and chief strategic communications & marketing officer at Memorial Hermann Health System. It has been 34 months since the COVID-19 pandemic uprooted our lives and altered the way we work — perhaps forever. This time period has been Read More
Top execs at Walmart and SCAN Group & Health Plan share their candid perspectives on the state of health care in the U.S. and how their organizations can help fill the gaps. // By Jane Weber Brubaker // Which is better — Medicare Fee-for-Service (FFS) or Medicare Advantage (MA)? Sachin Jain, MD, MBA, president and Read More
Although cancer affects all populations in the United States, because of various social, environmental, and economic factors, some groups bear a disproportionate burden of the disease than others. For example, Black men are twice as likely to die from prostate cancer than non-Hispanic White men. In addition, Hispanic women are 40 percent more likely to Read More
The dynamics of health care delivery have changed dramatically. In the coming year, health care executives will need all the tools in their toolboxes to meet the challenges. // By Amalia Stanton // It has been 34 months since the COVID-19 pandemic uprooted our lives and altered the way we work — perhaps forever. This Read More
Seizing the moment, Moffitt Cancer Center gives corporations a way to contribute to the vision of health equity for all. // By Althea Fung // Although cancer affects all populations in the United States, because of various social, environmental, and economic factors, some groups bear a disproportionate burden of the disease than others. For example, Read More
Connections between hospitals and doctors working outside the hospital aren’t as strong as they used to be. “So many organizations have realized we have completely lost touch with our primary care physicians,” says Kriss Barlow, RN, MBA, principal at Barlow McCarthy. “They don’t come to the hospital, they use hospitalists.” The pandemic has added to Read More
While health system marketing departments largely focus on consumers, physician relations professionals, aligned with business development, focus on building relationships with referring physicians, overcoming barriers, and growing referrals. // By Jane Weber Brubaker // Connections between hospitals and doctors working outside the hospital aren’t as strong as they used to be. “So many organizations have Read More