How Tanner Health Aligns Marketing and Philanthropy to Maximize Impact

Kelly Meigs, Vice President, Marketing Strategy and Planning, Tanner Health

Health care philanthropy’s resurgence is leading to larger fundraising initiatives, expanded development departments, and new partnerships between marketing and philanthropy to help organizations tell their stories, leverage their brands, and engage donors. Keep reading to discover how marketing and fundraising work together to create a greater impact.

Pediatric Marketing in 2025: What Are Parents Really Thinking About Children’s Health Care? – Webinar Recording

Pediatric Marketing in 2025 webinar

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Presented on May 21, 2025

Your Presenters:

  • Deb Pappas, Vice President, Chief Marketing & Communications Officer, Connecticut Children’s
  • Bob Davidson, Vice President, Marketing & Communications, Children’s Nebraska
  • Leona Wong, Director of Brand Strategy, Stanford Medicine/Children’s Health

Moderated by:

  • Rob Klein, Founder & CEO, Klein & Partners

The 13th annual edition Klein & Partners National Consumer Insights Study (NCIS) — a survey of 1,000 health care decision-makers from across the country — focuses solely on how parents view health care and how they make decisions for their children.

If you have been looking for detailed national data to inform your marketing planning for pediatric services, this study will give you a deeper understanding of parent perspectives and preferences and enable you to effectively tailor your pediatric marketing initiatives.

Our panel of experts will weigh in on the survey results and share insights from their lived experience as marketing leaders in children’s hospitals.

Join us for this free webinar — you’ll come away with actionable insights from the latest pediatric-focused research and commentary from our panel.

You’ll learn:

  • The four segments of children’s health and how they shape parent behavior
  • Where parents turn for information and what they actually want to know
  • How hospital brand, pediatrician choice, and awards factor into decisions
  • What drives parent loyalty and what pushes them away
  • Digital touchpoints that matter — urgent care, virtual visits, online research
  • Why maternity experience impacts lifetime customer value

And much more!

Presenters

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Advertising Showcase: CaroMont Health “Trust in Caring” Campaign

CaroMont Health logo

// By Susan Dubuque // CaroMont Health has spent more than 80 years earning the trust of its neighbors. Testing ad concepts for emotional stickiness lends credibility to this organization’s brand platform and messaging. Discover the creative executions and discover how this health system uses emotion to distinguish its brand.

Health Care Podcasts: Making an Impact with Sight and Sound

Bill Klaproth

// By Susan Dubuque // Award-winning marketers from Orlando Health, Norton Healthcare, CommonSpirit Health, and BayCare Health System share how they launched, evolved, and elevated their podcasts. Keep reading for insights, practical tips, and inspiration to help you launch your organization’s podcast or take it to the next level.

Reputation Matters: Why It’s Time to Invest in Your Own Brand

Alan Shoebridge

Marketers and communicators understand the importance of a strong brand to the organizations they support. We also know how vital personal brands are to leaders of those organizations. Whether you are just starting out or a seasoned professional, it’s never too late to improve your personal brand.

The 2025 eHealthcare Leadership Awards Are Open – Submit Your Entries Today!

eHealthcare Leadership Awards logo black

The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in health care digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.

The Pizza Tracker Problem: Why Health Care Still Has a Patient Experience Gap

Ben Dillon, Geonetric

// By Susan Dubuque // Health care’s digital experience often lags behind the expectations of modern consumers. Industry expert Ben Dillon unpacks how retail giants have set a new standard for digital experience. Read the full article to explore how health care marketers can more closely align patient experience with consumer expectations influenced by major brands.

38 Percent Growth in Appointment Action: Mount Sinai Campaign Targets Women

Wendi Chason, assistant vice president, marketing, Mount Sinai Health System

Mount Sinai took a strategic, empathy-driven approach, conveying the message, “We get you, and we’ve got you,” to appeal to the ultimate health decision-makers: women. Read on to see how Mount Sinai captures the attention of this vital target audience and achieves measurable results with this award-winning campaign.

Above and Beyond: Sharing Stories About Acts of Kindness from Staff

AdventHealth for Women logo

// By Melissa Sher // One of the most powerful ways to demonstrate compassionate care is by sharing stories that reveal the tangible heart behind your hospital’s work through acts of kindness and compassion. In honor of National Nurses Week, here are seven powerful stories about care teams that showed compassion for patients — and one another.

The 2025 eHealthcare Leadership Awards Are Now Open

eHealthcare Awards logo

// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in health care digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.

Paws and Patients: Therapy Animals Contribute to Comfort and Healing at MUSC Health

Annie Peters, President & CEO, Pet Partners

// By Susan Dubuque // Furry caregivers contribute to the health care experience by reducing anxiety, boosting spirits, and even improving medical outcomes. Today, it is common for hospitals, nursing homes, and rehabilitation centers to incorporate animal-assisted interventions. Read on to learn more about how therapy animals can enrich the health care experience and improve outcomes.

From Adversity to Action

Susan Dubuque, a strategist and writer specializing in health care and behavior change, was a cofounder and principal of Two Tango (formerly NDP Agency).

// By Susan Dubuque // The ACEs ECHO Program at the University of New Mexico Health Sciences Center brings new hope to children suffering from the impact of traumatic life experiences. Read on to learn more about the program and explore how health care marketing can play a vital role in addressing the needs of this population.

How Roper St. Francis Built a Data-Driven Case for a Bigger Marketing Budget — and Won

Kathy Smith, chief marketing and digital officer, Roper St. Francis Healthcare

Marketing budgets have rebounded since the pandemic, and health systems are focused on efficiency and ROI-driven spending. Roper St. Francis shares its approach to justifying a robust marketing and communications budget using benchmarking data. Learn how to create a budget proposal grounded in benchmarking data and how you can master strategic presentations.

Deb Pappas Joins Editorial Advisory Board of Strategic Health Care Marketing

Deb Pappas, Connecticut Children’s

We’re very pleased to announce that Deb Pappas has joined the Editorial Advisory Board of Strategic Health Care Marketing. Deb serves as Vice President and Chief Marketing & Communications Officer at Connecticut Children’s, where she leads the development of comprehensive marketing, communications, and brand strategies. Her leadership has enhanced the organization’s brand awareness, reputation and preference.

Advertising Showcase: TriHealth Brand Campaign

TriHealth logo

// By Susan Dubuque // Cincinnati’s health care market is highly competitive, with eight health systems, including an academic medical center and a renowned children’s hospital. When Rob Whitehouse joined seven years ago, the health system struggled to differentiate itself. Discover how TriHealth aligns its brand to reflect a culture rooted in humanity and in population health.

Where Marketing Meets Philanthropy

Tanner Health logo

// By Susan Dubuque // Health care philanthropy’s resurgence is leading to larger fundraising initiatives, expanded development departments, and new partnerships between marketing and philanthropy to help organizations tell their stories, leverage their brands, and engage donors. Keep reading to discover how marketing and fundraising work together to create a greater impact.

Health Care Mergers and Acquisitions: A Strategic Guide for Marketers

Daniel Fell is senior vice president, Health, BVK

Hospital and health system mergers are nothing new for anyone familiar with health care. After a slight decline during and after the pandemic, mergers and acquisitions have picked up again. Read on to understand the current state of health care mergers and acquisitions and get an actionable playbook for marketers and strategists.

Strategic Health Care Marketing in Academic Medical Centers: Navigating 2025’s Challenges – Webinar Recording

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A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Presented on April 2, 2025

Your Presenters:

  • Don Stanziano, SVP, Chief Marketing Officer, Banner Health
  • Tara Coyle, Senior Director, Web Strategy at MUSC
  • Suzanne Hendery, Chief Marketing & Customer Officer at Renown Health
  • Charlie DeLong, SVP, Technology at Primacy

Moderated by:

  • Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C

The role of healthcare marketing in Academic Medical Centers (AMCs) is evolving rapidly. Financial constraints, ongoing digital transformations, and the increased focus on the overall patient experience are deeply intertwined in paving the way for success and growth. This discussion will explore how AMC’s can rethink traditional healthcare marketing, placing a stronger emphasis on funnel management and optimizing the path to conversion while navigating financial constraints and the need for greater efficiency. Optimized user journeys, scalable and efficient technical architecture and best in class services allow for the maximum impact and operational effectiveness.

Presenters

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How Strong Is Your Personal Brand?

Brenda Meller, LinkedIn ambassador and chief engagement officer at Meller Marketing

// By Alan Shoebridge // Marketers and communicators understand the importance of a strong brand to the organizations they support. We also know how vital personal brands are to leaders of those organizations. Whether you are just starting out or a seasoned professional, it’s never too late to improve your personal brand.

Walk with a Doc: How a Simple Idea Turned Into a Global Health Movement

Dr. David Sabgir

Dr. David Sabgir was tired of hearing excuses. In 2005, almost no one in his practice was getting the minimum recommendation of weekly exercise. He decided to try something different: He invited a patient to join him on a walk. Discover how Sabgir transformed a single walk into a global health movement.

Advertising Showcase: Mount Sinai Health System “Chief Medical Officer” Campaign

Mount Sinai Health System logo

// By Susan Dubuque // Mount Sinai took a strategic, empathy-driven approach, conveying the message, “We get you, and we’ve got you,” to appeal to the ultimate health decision-makers: women. Read on to see how Mount Sinai captures the attention of this vital target audience and achieves measurable results with this award-winning campaign.

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