Mount Sinai took a strategic, empathy-driven approach, conveying the message, “We get you, and we’ve got you,” to appeal to the ultimate health decision-makers: women. Read on to see how Mount Sinai captures the attention of this vital target audience and achieves measurable results with this award-winning campaign.
// By Melissa Sher // One of the most powerful ways to demonstrate compassionate care is by sharing stories that reveal the tangible heart behind your hospital’s work through acts of kindness and compassion. In honor of National Nurses Week, here are seven powerful stories about care teams that showed compassion for patients — and one another.
// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in health care digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
Most Americans want to live a happier, healthier life. But for many, the gap between wanting to lead a healthy life and being healthy can feel like an ever-widening chasm. Learn how UC Davis designed a campaign that engaged its employees and increased public awareness of its support for community health.
// By Susan Dubuque // Furry caregivers contribute to the health care experience by reducing anxiety, boosting spirits, and even improving medical outcomes. Today, it is common for hospitals, nursing homes, and rehabilitation centers to incorporate animal-assisted interventions. Read on to learn more about how therapy animals can enrich the health care experience and improve outcomes.
// By Susan Dubuque // The ACEs ECHO Program at the University of New Mexico Health Sciences Center brings new hope to children suffering from the impact of traumatic life experiences. Read on to learn more about the program and explore how health care marketing can play a vital role in addressing the needs of this population.
Marketing budgets have rebounded since the pandemic, and health systems are focused on efficiency and ROI-driven spending. Roper St. Francis shares its approach to justifying a robust marketing and communications budget using benchmarking data. Learn how to create a budget proposal grounded in benchmarking data and how you can master strategic presentations.
We’re very pleased to announce that Deb Pappas has joined the Editorial Advisory Board of Strategic Health Care Marketing. Deb serves as Vice President and Chief Marketing & Communications Officer at Connecticut Children’s, where she leads the development of comprehensive marketing, communications, and brand strategies. Her leadership has enhanced the organization’s brand awareness, reputation and preference.
// By Susan Dubuque // Cincinnati’s health care market is highly competitive, with eight health systems, including an academic medical center and a renowned children’s hospital. When Rob Whitehouse joined seven years ago, the health system struggled to differentiate itself. Discover how TriHealth aligns its brand to reflect a culture rooted in humanity and in population health.
// By Susan Dubuque // Health care philanthropy’s resurgence is leading to larger fundraising initiatives, expanded development departments, and new partnerships between marketing and philanthropy to help organizations tell their stories, leverage their brands, and engage donors. Keep reading to discover how marketing and fundraising work together to create a greater impact.
Hospital and health system mergers are nothing new for anyone familiar with health care. After a slight decline during and after the pandemic, mergers and acquisitions have picked up again. Read on to understand the current state of health care mergers and acquisitions and get an actionable playbook for marketers and strategists.
Community Health Systems launched an award-winning campaign that leverages the selfie craze to engage women in focusing on their own health and lifestyle choices. the full article to explore the planning, strategy, and creative executives behind this clever multimedia campaign.
The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about.
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Presented on April 2, 2025
Your Presenters:
Moderated by:
The role of healthcare marketing in Academic Medical Centers (AMCs) is evolving rapidly. Financial constraints, ongoing digital transformations, and the increased focus on the overall patient experience are deeply intertwined in paving the way for success and growth. This discussion will explore how AMC’s can rethink traditional healthcare marketing, placing a stronger emphasis on funnel management and optimizing the path to conversion while navigating financial constraints and the need for greater efficiency. Optimized user journeys, scalable and efficient technical architecture and best in class services allow for the maximum impact and operational effectiveness.
// By Alan Shoebridge // Marketers and communicators understand the importance of a strong brand to the organizations they support. We also know how vital personal brands are to leaders of those organizations. Whether you are just starting out or a seasoned professional, it’s never too late to improve your personal brand.
Dr. David Sabgir was tired of hearing excuses. In 2005, almost no one in his practice was getting the minimum recommendation of weekly exercise. He decided to try something different: He invited a patient to join him on a walk. Discover how Sabgir transformed a single walk into a global health movement.
// By Susan Dubuque // Mount Sinai took a strategic, empathy-driven approach, conveying the message, “We get you, and we’ve got you,” to appeal to the ultimate health decision-makers: women. Read on to see how Mount Sinai captures the attention of this vital target audience and achieves measurable results with this award-winning campaign.
// By Althea Fung // Most Americans want to live a happier, healthier life. But for many, the gap between wanting to lead a healthy life and being healthy can feel like an ever-widening chasm. Learn how UC Davis designed a campaign that engaged its employees and increased public awareness of its support for community health.
As a health care marketing leader, you always strive to be a careful steward of your organization’s resources. Considering whether to outsource various functions is one aspect of being a careful steward. In this article, Yuriy Kotlyar offers a series of considerations on outsourcing contact center services at your health system.
// By Melissa Sher // Everyone who works in your hospital contributes to its mission. Sharing stories offers a fuller picture of what your hospital is and what it stands for. Read on to discover a variety of employee stories told through photos and videos in social media posts by your colleagues around the country.
A partnership among the Idaho Department of Health and Welfare, the state’s libraries, and St. Luke’s Health System offers library patrons a new place to receive remote medical care. Read on to learn more about this program and how public spaces in your community could double as hubs for community health.
// By Susan Dubuque // Marketing budgets have rebounded since the pandemic, and health systems are focused on efficiency and ROI-driven spending. Roper St. Francis shares its approach to justifying a robust marketing and communications budget using benchmarking data. Learn how to create a budget proposal grounded in benchmarking data and how you can master strategic presentations.
// By Daniel Fell // Hospital and health system mergers are nothing new for anyone familiar with health care. After a slight decline during and after the pandemic, mergers and acquisitions have picked up again. Read on to understand the current state of health care mergers and acquisitions and get an actionable playbook for marketers and strategists.
How do chief marketing officers (CMOs) defend the fundamental value of health care marketing amid budget constraints, workforce shortages, and increasing use of artificial intelligence? Head marketers from UCSF Health and Baptist Health South Florida share their thoughts on how their role is shifting to meet the needs of their organizations.
// By Susan Dubuque // Community Health Systems launched an award-winning campaign that leverages the selfie craze to engage women in focusing on their own health and lifestyle choices. Read the full article to explore the planning, strategy, and creative executives behind this clever multimedia campaign.