Health Systems Look Outside the Industry to Up Their Digital Marketing Game

Jim Nilson, senior director, digital marketing at UC Health

// By Jim Samuel // There is a common thought among health care marketers that the business lags years behind other industries regarding digital marketing and meeting consumer needs. Two health systems have brought in marketing executives from Disney and higher education to help them catch up. If you have been paying attention for the Read More

Who Says Radio Is Dead?

Stacy Fender, associate marketing director at CoxHealth

In Peter Hochstein’s new story, he explains how a radio-focused advertising campaign enabled a regional hospital system to significantly increase its telehealth and urgent-care traffic, with relatively low media and production costs. Here’s an excerpt: Radio tends to be a medium that reaches people while their minds are on something else. There are exceptions, of Read More

Adapting Event-Related Fundraising When the Event Is Cancelled

Boston Children's logo

Like every other health care operation, fundraising has been impacted by the COVID-19 pandemic. Foundations, trusts, and development departments have had to squeeze all the creative juices they could muster to tackle an unpredictable, unprecedented situation. Boston Children’s Hospital sets the bar high. Named the country’s #1 Pediatric Hospital by U.S. News & World Report for Read More

After COVID-19: What’s Next for Marketing?

Speaker Panel - March 31

A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Your Presenters:

  • James Blazar, Executive Vice President and Chief Strategy Office, Hackensack Meridian Health
  • Dalal Haldeman, PhD, CEO, Haldeman Marketing LLC
  • Catherine Harrell, Chief Marketing Officer, Franciscan Missionaries of Our Lady Health System

Moderated by:

  • David Marlowe, Principal, Strategic Marketing Concepts

Watch Now »

Mentoring Program Creates Pipeline To Fill Health Care Leadership Roles

A few seminal moments led to the genesis of the Bluford Healthcare Leadership Institute (BHLI). Marketed as an intense professional development program, BHLI has a self-proclaimed mission to “eliminate health care disparities among minority and vulnerable populations by cultivating a pipeline of culturally competent under-represented scholars for leadership roles in health care.” John W. Bluford Read More

Transforming Care Delivery in a Post-COVID World

Toby Cosgrove, executive advisor and former CEO and president, Cleveland Clinic

View from the C-Suite: Toby Cosgrove, MD, Executive Advisor and Former CEO and President of Cleveland Clinic // By Jane Weber Brubaker // In an interview with StartUp Health co-founders, Dr. Toby Cosgrove shares his perspectives on what we’ve learned from the pandemic, how technology accelerated innovation, and how it will continue to open new Read More

Want More Bang for Your Hospital’s Advertising Bucks? CoxHealth Found Cost Effectiveness with Real Market Impact (Hello, Radio!)

Debbie Harris, group account director, Walz Tetrick Advertising

// By Peter Hochstein //A radio-focused advertising campaign enabled this regional hospital system to significantly increase its telehealth and urgent-care traffic, with relatively low media and production costs. But a caveat: Radio works best when the message is simple.What’s radio for? Largely it’s there these days to keep you company while you drive the car Read More

How UNC Health Got a Jump-Start on Preparing for Vaccine Rollout

“On December 14, 2020, the first COVID-19 vaccination outside the clinical trials was administered in the U.S. But UNC Health began preparing for the vaccine rollout months earlier,” writes Susan Dubuque, principal and co-founder of NDP. Here’s an excerpt from Susan’s new article. “Our consumer insights team conducts monthly Brand Trackers, and in the summer Read More

Fundraising Success at Boston Children’s Amid a Pandemic

Michael Bornhorst, associate vice president, corporate development, leadership giving and special events at Boston Children’s Hospital Trust

// By Marcia Simon, APR // When you have hundreds of runners raising money for you, and the Boston Marathon — usually held on the third Monday in April — gets canceled, how do you bounce back? Boston Children’s Hospital Trust, the pediatric hospital’s fundraising arm, found lots of ways to keep the donations flowing Read More

After COVID-19: What’s Next for Marketing?

Speaker Panel - March 31

A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Wednesday | March 31, 2021 | 1:00 P.M. Eastern

Your Presenters:

  • James Blazar, Executive Vice President and Chief Strategy Office, Hackensack Meridian Health
  • Dalal Haldeman, PhD, CEO, Haldeman Marketing LLC
  • Catherine Harrell, Chief Marketing Officer, Franciscan Missionaries of Our Lady Health System

Moderated by:

  • David Marlowe, Principal, Strategic Marketing Concepts

Learn More & Register Now »

Hospital Incident Command Centers: Communication Tools and Strategies That Help Physician Executives Lead Through the Pandemic

A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Your Presenters:

  • Dr. Steven X. Cabrales, Chief Medical Officer of Community Hospital of the Monterey Peninsula
  • Dr. Kevin L. Lewis, President and CEO at SSM Health Medical Group
  • Dr. Ron Nutting, Chief Medical Officer Reading Hospital | Tower Health, and Vice President, Medical Staff Services, Tower Health
  • Dr. John F. Rodis, Founder and President of Arista Health, LLC, and former President of Saint Francis Hospital

Moderated by:

  • Emilie Ansel, Chief Executive Officer at Private Health News

Watch Now »

A “Super Bowl Moment” for Health Care: How UNC Health Promotes Vaccination

Victor Reiss, UNC Health’s vice president of consumerism and insights, marketing and communications

// By Susan Dubuque // In Part 2 of this series (Part 1 is here), Victor Reiss, vice president of consumerism and insights, marketing and communications for UNC Health, shares the health system’s research-based, comprehensive plan to address vaccine hesitancy. “For most health care marketing professionals, dealing with COVID-19 is the largest undertaking of a Read More

Remote Monitoring Enables High-Level Care at Home

The current pandemic is pushing the boundaries for parity when it comes to telemedicine reimbursement. How long will it be before the entire health care system repositions itself to provide hospital-level care for patients at home through ongoing remote monitoring? That’s what Tony Slonim has been working toward since he took the helm seven years Read More

Don’t Abandon Traditional Media Marketing Just Yet

While many health care marketers seek to limit their media outlets, the reality is that successful marketing plans need to incorporate a blend of many efforts to produce a desired reach, frequency, and outcome. Here’s an excerpt from John Gonda’s new article on this topic: For many years, hospitals have used traditional media outlets such Read More

The Ultimate Guide to Health Risk Assessments (HRAs)

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Everything you’ve ever wanted to know about health risk assessments.

Whether you are trying to drive patient acquisition, engage existing patients, or improve overall population health, this guide will walk you through the ins and outs of using Health Risk Assessments (HRAs) to achieve your goals, including:

    • The importance —and benefits—of HRA data in your organization
    • Major requirements of a compliant, secure, and evidence-based HRA solution
    • Key considerations when choosing the right HRA solution for your organization that will drive results and gather actionable data

Download the comprehensive guide to get started.

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Where Health Care Marketers Should Focus in 2021

// By Danny Fell // Marketers can help their organizations thrive in an increasingly competitive environment by introducing creative “outside the box” approaches that will help accelerate change. Coming off an incredibly challenging 2020, health care marketers face a potentially rocky start to the new year. Positive factors, like revolutionary new COVID-19 vaccines, are coming Read More

The Case for Hospital-Level Home Care

Tony Slonim, MD, DrPH, president and CEO, Renown Health

View from the C-Suite: Anthony Slonim, MD, DrPH, President and CEO at Renown Health // By Marcia Simon, APR // Leading the charge toward home care reimbursement parity and population health involves huge challenges. “You have to have a vision, you have to execute the vision, and you have to tell your story,” says Renown Read More

Ending the Pandemic Hinges on Overcoming Vaccine Hesitancy

Jeanine Guidry, PhD, assistant professor at the Robertson School of Media and Culture at Virginia Commonwealth University

“On May 8, 1980, the World Health Assembly issued an official declaration,” says Susan Dubuque of NDP: “‘The world and all its peoples have won freedom from smallpox.’ Global eradication of this disease through vaccination is considered international public health’s biggest achievement. “Fast forward to 2021. We’re once again in the clutches of a worldwide Read More

Traditional and Digital Media: Why You Need Both

// By John Gonda // While many health care marketers seek to limit their media outlets, the reality is that successful marketing plans need to incorporate a blend of many efforts to produce a desired reach, frequency, and outcome. For many years, hospitals have used traditional media outlets such as newspapers, direct mail, radio, and Read More

Free Guide: Patient Acquisition During COVID-19

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This guide includes 13 tips and tactics to help welcome new patients and boost loyalty and engagement among existing patients.

Download today’s guide from Wellsource to get a phased approach to getting patients back in the door

Download now »

Overcoming Resistance: Targeted Communications to Promote COVID-19 Vaccine Acceptance

A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Your Presenters:

  • Jeanine D. Guidry, Ph.D., Virginia Commonwealth University School of Medicine
  • Victor Reiss, System Vice President of Consumerism and Insights – Marketing and Communications, UNC Healthcare

Moderated by:

  • Susan Dubuque, Principal, NDP Marketing & Advertising

Learn More or Watch Now »