Business Development

Two Seattle-Area Hospitals Team Up with the Seahawks To Fight Cancer

Tom Kruse, senior vice president and chief strategy officer at CHI Franciscan

“If you didn’t know the whole story, you’d think last October 20 was a less-than-glorious Sunday in Seattle,” writes SHCM contributor Peter Hochstein. “It was a football day, of course, and the Seattle Seahawks lost to the Baltimore Ravens 30-16. But for two local hospitals, Virginia Mason Health System, with about 600 licensed beds, and Read More

Are You Focusing Adequately on Baby Boomers?

“Not that many years ago, you would commonly find ‘senior services’ programs in almost every hospital across the country,” says Daniel Fell, a senior strategist at Optum. “But somewhere along the way, despite the demographic trends confronting the health care industry that clearly point to a seismic shift among the health care population — mainly Read More

Content + Swag Keeps Employees Engaged and Informed

Donna DeMarco, co-founder and vice president at Viddler, Inc.

If you’re a big, distributed health network with multiple locations and thousands of employees, how do you make sure your employees keep you top of mind when they’re out in the community? “We’re a large 10-hospital network — soon to be 12 — with over 15,500 employees,” says Mary Beth Golab, director of internal communications Read More

Was It the Seahawks vs. Cancer Game? Not Exactly. But When Two Seattle Area Hospitals Teamed Up with Their Local Football Team, They Scored Big Dividends.

Kerry Shannon, senior vice president, strategy and business development at Virginia Mason

// By Peter Hochstein // Properly done, the participation of sports teams can create impressive visibility and emotional involvement for a cancer awareness promotion. Here’s what it produced for the State of Washington’s Virginia Mason Health System and CHI Franciscan. If you didn’t know the whole story, you’d think last October 20 was a less-than-glorious Read More

The Silver Tsunami: 6 Strategies to Seize the Tidal Wave of Opportunity

// By Daniel Fell // How should hospitals and health care delivery systems think about serving the growing “senior” population? How can health systems better leverage data and technology to meet the needs of consumers and caregivers who will be using health care services at the highest rate over the next several decades? Not that Read More

Shifting From an Internal Communications Focus To Strategic Marketing

Carla Bryant, executive vice president at Corrigan Consulting

As the only children’s hospital in the state of Arkansas, with greater than 90 percent awareness, Arkansas Children’s had historically not prioritized marketing, says Carla Bryant, executive vice president of Corrigan Consulting. “While they had a marketing department, it was more focused on internal communications than strategic marketing,” Bryant says. New leadership brought a new Read More

Arkansas Children’s Leverages Strategic Marketing to Support Growth

Jeff House, vice president of strategic marketing at Arkansas Children’s

// By Jane Weber Brubaker // What should a high-performing marketing function in a health system look like? And how do you leverage marketing to support growth? As the only children’s hospital in the state of Arkansas, with greater than 90 percent awareness, Arkansas Children’s had historically not prioritized marketing, says Carla Bryant, executive vice Read More

The Surprising Success of a Health Care Spokes-Puppet

Ely Thurmond, Patient Plus director of strategic initiatives

“You can do terrible things to a puppet for popular amusement that aren’t funny when they happen to real people,” says veteran copywriter and SHCM contributor Peter Hochstein. “You can make him horribly ill. You can afflict him with a swarm of bees. You can break off his leg, or worse. Almost no matter what Read More

Health Care Organizations Succeeding with Medicare Advantage Plans

John Lovelace, president of government programs at UPMC Health Plan

Hospital and physician-owned Medicare Advantage (MA) plans have seen double-digit growth since 2015. Axios, which tracks membership data from the Center for Medicare and Medicaid (CMS), reports that the largest organization in this category, Kaiser Permanente, grew 23 percent from 2015 to 2018, to almost 1.6 million members. The other 40 or so hospital- and Read More

Is a Hospital-Sponsored Medicare Advantage Plan Right for Your Organization?

Wendy Stark Healy

// By Wendy Stark Healy // Medicare Advantage Plans have become a popular choice among Medicare recipients, and health systems are staking their claim to the market. Some health systems have had insurance arms for years, and others are just launching their plans. Done correctly, hospital-sponsored Medicare Advantage plans offer an attractive opportunity for health Read More

NYC Transgender Program Offers Comprehensive, Customized Care

Joshua D. Safer, MD, FACP, an endocrinologist and the executive director of the Center for Transgender Medicine and Surgery at Mount Sinai Health System

Approximately 0.6 percent (about 1.4 million) of American adults identify as transgender, according to a report from the Williams Institute at the UCLA School of Law. Like all people, transgender individuals — people who have a gender identity or expression that differs from their assigned sex at birth — need access to health care. Many Read More

Mount Sinai, Visiting Nurse Service of New York Create Niche Program to Better Serve Transgender Population

Althea Fung

// By Althea Fung // Care of transgender patients is complex, cutting across multiple medical specialties and requiring an integrated, coordinated approach — including care at home. Mount Sinai’s Center for Transgender Medicine and Surgery (CTMS) offers gender-affirming care to trans men and women. Approximately 0.6 percent (about 1.4 million) of American adults identify as Read More

Looking for a Memorable Symbol for Your Health Care Services? Here’s What Happened When a Chain of Urgent Care Clinics Got a Spokes-Puppet

Peter Hochstein

// By Peter Hochstein // Meet Bebo. He’s preposterous. He’s orange. He’s always sick or injured. And he’s helping Patient Plus clinics in Baton Rouge, Louisiana carve out a strong identity in a highly competitive market. You can do terrible things to a puppet for popular amusement that aren’t funny when they happen to real Read More

Six Essential Patient Access Metrics

// Sponsored Post //

Do you know how patients are accessing – or leaving – your health system?

As the healthcare landscape continues to become more competitive, delivering the access, convenience, and experience patients are looking for will be critical to achieving sustainable growth. However, many health systems currently lack the insights they need to understand how patients access their care and identify when — and why — they leave the network.

In this white paper, health system leaders will learn the six key metrics to:

  • Understand their provider networks & identify potential gaps in coverage
  • Align patient demand with provider supply & optimize capacity utilization
  • Evaluate access performance across points of entry (e.g., online, call center)

Download this free white paper to learn the metrics your organization needs to move the needle on access.

Download now »

The One Vital Element Your Messaging Must Include

Ross K. Goldberg is president of Kevin/Ross Public Relations

“Many of the people practicing health care public relations or marketing communications owe their educational roots to journalism school where they were taught, in no uncertain terms, that the elements of a good story are found in the five W’s,” says Ross K. Goldberg, president of Kevin/Ross Public Relations and a member of the SHCM Read More

A Case for the Why

Ross K. Goldberg is president of Kevin/Ross Public Relations

// By Ross K. Goldberg // Many of the people practicing health care public relations or marketing communications owe their educational roots to journalism school where they were taught, in no uncertain terms, that the elements of a good story are found in the five W’s. Who, what, where, when, and why became the Bible Read More

The “Retailization” of Health Care: Patients Take Charge

Lindsay Resnick

“With today’s constant stream of digital health tools, it’s never been easier or faster for customers to take charge,” says Lindsay Resnick, executive vice president of Wunderman Thompson Health. “They’re following a path to care where they feel important and are treated well — and they’ll avoid hospitals that fall short.” Here’s an excerpt from Read More

Patients as Customers: Hospitals Play Catchup

Lindsay Resnick, executive vice president, Wunderman Thompson Health

Winners are betting on data-driven insights, personalized experiences, and relationships built on trust. // By Lindsay Resnick // With today’s constant stream of digital health tools, it’s never been easier or faster for customers to take charge. They’re following a path to care where they feel important and are treated well — and they’ll avoid Read More

Think Like a Hacker To Outsmart Your Competition

Walker-Jessica-Care-Sherpa

“Faced with competitors who may have bigger marketing budgets and more resources, many health care marketers feel powerless in the battle for market growth,” says Jessica Walker, founder and CEO of Care Sherpa. “Thinking like a hacker may help you outsmart the competition. Five proven hacks for market share growth require little to no money Read More

5 Proven Hacks for Growing Profitable Market Share

Walker-Jessica-Care-Sherpa

How to think like a hacker to outsmart your competition // By Jessica Walker // Faced with competitors who may have bigger marketing budgets and more resources, many health care marketers feel powerless in the battle for market growth. Thinking like a hacker may help you outsmart the competition. Five proven hacks for market share Read More

1 2 3 12