Service Line Growth Strategies for Health Care Marketers

May 2, 2024
Lindsley Withey, senior strategic healthcare advisor

Lindsley Withey, senior strategic healthcare advisor

In the evolving health care landscape, developing successful service line strategies is more challenging than ever.

Health systems are dealing with a range of issues and trends that affect the process, such as:

  • Mounting financial pressures.
  • Shifting payment models.
  • Escalating competition from other providers and disruptors.
  • Increasing post-COVID consumer expectations.
  • Changing physician relationships.
  • Rising staffing shortages.
  • Expanding regulatory and compliance demands.
  • Advancing medical and digital technology.
  • Growing health equity and inclusion needs.

Against this backdrop of transformation, the question becomes: What are the best ways to build effective service lines for the future?

Prioritize Service Lines

“It starts with understanding the health system’s strengths and weaknesses and the needs of the community in this post-pandemic environment,” says Amanda Trask, senior vice president for Clinical Institutes and Service Lines at CommonSpirit Health. Trask addressed the topic during a session at the Society for Health Care Strategy & Market Development Annual Conference (SHSMD Connections) along with Lindsley Withey, senior strategic healthcare advisor. “Executive teams, strategists, and clinical leaders that use a structured approach to identifying service line priorities position their health system for future success,” notes Trask.

In our new article, you’ll learn more about the CommonSpirit Health in-depth approach to growing services that generate ROI and improving those that don’t.

You’ll also get strategic insights on:

  • How to establish priorities for growth-oriented service line planning.
  • How to create an effective governance structure through physician engagement.
  • How to develop a service line vision and plan that meets your organizations’s goals.

Read the full article here: Keys to Effective Health System Service Line Planning for the Future

Best regards,
Matt Humphrey