Physician Engagement

How To Reverse The Damaging Trend of Physician Burnout

Investing in a physician engagement program may achieve better ROI than traditional consumer-facing mass media marketing efforts. In our new article, John Gonda, senior healthcare account manager at ddm communications & marketing, explains why. Here’s an excerpt: Physician burnout is on the rise. Across the country, the ability of doctors to practice medicine and care Read More

Improving Physician Engagement and Satisfaction — and Why It Matters

// By John Gonda // Investing in a physician engagement program may achieve better ROI than traditional consumer-facing mass media marketing efforts. Physician burnout is on the rise. Across the country, the ability of doctors to practice medicine and care for patients is increasingly affected by ongoing regulations and administrative requirements. As physician burnout increases, Read More

A Physician Communication System Doctors Actually Like — and Use

Hackensack Meridian Health Logo

Your communications team works hard to produce content that engages physicians. The problem is that your clinicians may completely ignore it. How do you get them to pay attention? Recruiting, retaining, and communicating effectively with your attending physicians affects everything from patient satisfaction and operating costs to hospital reputation and safety. As health care networks Read More

Want to Engage Physicians? Listen to Them

Jim Blazar, executive vice president and chief strategy officer, Hackensack Meridian Health

// By Marcia Simon, APR // Your communications team works hard to produce content that engages physicians. The problem is that your clinicians may completely ignore it. How do you get them to pay attention? Recruiting, retaining, and communicating effectively with your attending physicians affects everything from patient satisfaction and operating costs to hospital reputation Read More

Creating a Unified Brand for Permanente Medical Group

Stephen M. Parodi, MD, associate executive director of The Permanente Medical and executive vice president of external affairs for The Permanente Federation

Permanente Medical Group leaders set out to create a unified brand for its eight medical groups around the country, the health system’s physician leaders went on the road to engage with physicians and patients at every single location. The findings have enabled the medical groups to be developed as an “ingredient brand” to bring value Read More

Are You Paying Enough Attention to Physician Engagement?

McAllister Dianne

With a predicted shortage of physicians over the next several years, and increasing concern over physician burnout, a group of savvy thought leaders are focusing on improving physician satisfaction and engagement. Physicians are responsible for making most decisions related to patient care. Yet medical staff members often aren’t involved in the broader decision-making process around Read More

Why Physician Engagement Is an Essential Part of Your Health System’s Equation

McAllister Dianne

// By Lisa D. Ellis // With a predicted shortage of physicians over the next several years, and increasing concern over physician burnout, a group of savvy thought leaders are focusing on improving physician satisfaction and engagement. Physicians are responsible for making most decisions related to patient care. Yet medical staff members often aren’t involved Read More

Tackle Physician Burnout with Proactive Solutions

Stamford Health Logo

Physician burnout is a hot topic, but effective solutions have been more elusive. In March 2017, 10 CEOs of the nation’s most prominent health systems examined physician burnout, proposing an 11-item call to action (Health Affairs). In a new article, Susan Emerson, senior vice president of strategic planning and business development at Private Health News/MedNews Read More

Physician Well-Being — Moving from Whispers in the Hallway to Support

Sharon C. Kiely, MD, senior vice president, medical affairs, and chief medical officer at Stamford Health

// By Susan Emerson // Physician burnout is a hot topic, but effective solutions have been more elusive. In March 2017, 10 CEOs of the nation’s most prominent health systems examined physician burnout, proposing an 11-item call to action (Health Affairs). The Collaborative for Healing and Renewal in Medicine published an eight-step framework this year Read More

Why Better Physician Onboarding Leads To Higher Profits

Matt Humphrey

Serving the central and northeast regions of Pennsylvania, Geisinger Health System is one of the largest rural health systems in the nation, operating nine hospitals, along with a 1,200 member multi-specialty group practice, two research centers, and a 467,000-member health plan. While some hospitals communicate with providers themselves, Geisinger decided to try a different approach, Read More

Rural Health System Maximizes Profits Through Better Physician Onboarding; Can You Cut Your New Docs’ Time to Profit by 78%?

By Lisa D. Ellis Relationships are the focus of attention at Geisinger Health System—and not just with patients, but also with its practitioners and specialists. In fact, aligning with providers, as well as with all of the internal service lines, is a key part of the organization’s strategy, enabling everyone to work collaboratively within the Read More