Editorial Advisory Board

The Strategic Health Care Marketing Editorial Advisory Board is made up of leaders in the field who are committed to shaping the future of the industry. Board members offer ongoing editorial feedback, write occasional articles, and make introductions between the Strategic Health Care Marketing editorial team and contacts at hospitals and health care systems, facilitating our unique industry coverage.
Susan Dubuque

Susan Dubuque

Principal
NDP
Richmond, VA
Full bio »


Howard J. Gershon

Principal
New Heights Group
Santa Fe, NM
Full bio »


Ross K. Goldberg is president of Kevin/Ross Public Relations

Ross Goldberg

President and Founder
Kevin/Ross Public Relations
Westlake Village, CA
Full bio »


Linda MacCracken, senior principal at Accenture

Linda MacCracken

Principal Director, Customer Engagement, Accenture Health
Accenture
Glenview, IL
Full bio »


David Marlowe

David Marlowe

Principal
Strategic Marketing Concepts
Ellicott City, MD
Full bio »


Ed Rafalski, PhD, chief strategy and marketing officer for BayCare Health

Edward M. Rafalski

Chief Strategy and Marketing Officer
BayCare Health System
Clearwater, FL
Full bio »


Don Stanziano, chief marketing and communications officer at Geisinger

Don Stanziano

Chief Marketing and Communications Officer
Geisinger
Danville, PA
Full bio »


Rhoda Weiss

President
Rhoda Weiss Consulting Group, Inc.
Los Angeles, CA
Full bio »