Lindsay R. Resnick, MHAExecutive Vice President
Wunderman Thompson Health
Chicago, IL
Follow Lindsay: Twitter | LinkedIn
Lindsay is recognized leader in the healthcare and insurance sectors. Areas of focus span the payer, provider and technology landscape and include consumer data and insights, competitive intelligence, brand direct marketing, customer experience, and sales optimization. Specific health sector expertise includes Medicare, Individual & Group Insurance, Affordable Care Act, Long Term Care, Population Health, and Health Technology.
Lindsay is a Mentor at MATTER, a health technology incubator helping early-stage companies go-to-market. Previously he mentored at Healthbox. Lindsay is on the Consumer Experience Advisory Committee of Alignment Healthcare which operates in the Medicare Advantage market with a customer-centric ‘Payvider’ model for health care delivery. He has also been on the Advisory Boards of HMS Federal and Zipari.
Since 2010 Lindsay has served as executive vice president of WPP’s Wunderman Thompson Health, a healthcare marketing agency that integrates strategy, data, creative, and technology to amplify brands, accelerate growth and strengthen customer relationships. He has held executive roles at Weber Shandwick’s ReviveHealth, Gorman Health Group, Healthmarket, and Celtic Life Insurance. Early in his career Lindsay’s experience included Blue Cross Blue Shield Association, Massachusetts Department of Public Health, and Massachusetts General Hospital.
Lindsay has a Masters in Health Administration from Washington University in St. Louis and a Bachelor of Science in Business Administration from Northeastern University in Boston. As an influencer with over 16,500 LinkedIn connections, Lindsay is a frequent speaker and author of more than 50 articles on topics in healthcare, insurance, marketing and sales.
Originally from New York, with stops in Boston and St. Louis, Lindsay is now a deep-rooted Chicagoan.
Lindsay has contributed his expertise to the articles listed below.
The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. We’re very pleased to announce that Suzanne Hendery Read More
“The ability to attract, activate, and guide consumers through health care’s labyrinth depends not only on reimagining the business of health care but building relationships of value and trust that result in inspired, confident customers,” says Lindsay R. Resnick of Wunderman Thompson Health. Here’s an excerpt from his new article: Health care transformation was all Read More
The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. We’re very pleased to announce that Lindsay Resnick Read More
// By Lindsay R. Resnick // The ability to attract, activate, and guide consumers through health care’s labyrinth depends not only on reimagining the business of health care but building relationships of value and trust that result in inspired, confident customers. Health care transformation was all the buzz throughout 2021. To be transformed means to Read More
“In a health sector bombarded with labels such as InsurTech, HlthTech, FemTech, and AgeTech, it’s no surprise that confusion and mis-categorization run rampant,” says Lindsay Resnick, executive vice president of Wunderman Thompson Health. “And now there’s another category being promoted by consumer-centric health companies bringing a tightly integrated financial and clinical health care experience to Read More
// By Lindsay R. Resnick // A consumer-centric swimlane unites payers and providers around shared objectives. In a health sector bombarded with labels such as InsurTech, HlthTech, FemTech, and AgeTech, it’s no surprise that confusion and mis-categorization run rampant. And now there’s another category being promoted by consumer-centric health companies bringing a tightly integrated financial Read More
“We’ve been exposed!” exclaims Lindsay Resnick, executive vice president at Wunderman Thompson Health. “COVID shined a bright light on American health care — the best and the worst: gaps in its value chain, disparities in communities, advances in technology, changes in consumer behavior, and a culture of collaboration in crisis.” Resnick says health care consumers Read More
// By Lindsay R. Resnick // Consumers want to know, “Who’s going to do the right thing when it comes to my health?” We’ve been exposed! COVID shined a bright light on American health care — the best and the worst: gaps in its value chain, disparities in communities, advances in technology, changes in consumer Read More
“With today’s constant stream of digital health tools, it’s never been easier or faster for customers to take charge,” says Lindsay Resnick, executive vice president of Wunderman Thompson Health. “They’re following a path to care where they feel important and are treated well — and they’ll avoid hospitals that fall short.” Here’s an excerpt from Read More
Winners are betting on data-driven insights, personalized experiences, and relationships built on trust. // By Lindsay R. Resnick // With today’s constant stream of digital health tools, it’s never been easier or faster for customers to take charge. They’re following a path to care where they feel important and are treated well — and they’ll Read More
“If what we’ve seen over the past year is any indication, 2017 won’t be for the faint of heart,” says Lindsay R. Resnick, Executive Vice President at ReviveHealth, a Weber Shandwick company. “Combine the dynamics of socioeconomic-political tensions with the massive transformation happening across health care’s ecosystem—regulatory, technology, competition, innovation, finance, clinical—and you get an Read More
// By Lindsay R. Resnick // The new year is just around the corner and with it comes many challenges, along with many opportunities, for health care marketers. If what we’ve seen over the past year is any indication, 2017 won’t be for the faint of heart. Combine the dynamics of socioeconomic-political tensions with the Read More
“Spurred by the convergence of the Affordable Care Act, an extraordinary medical technology revolution, and our new on-demand, sharing economy mindset, America’s health care ecosystem is now set up to revolve around the customer,” says Lindsay R. Resnick, Chief Marketing Officer of Wunderman Health. Resnick says several “known unknowns” will affect the health care landscape Read More
Four critical areas of focus for every health care marketer, and how to make it happen! // By Lindsay R. Resnick // Spurred by the convergence of the Affordable Care Act, an extraordinary medical technology revolution, and our new on-demand, sharing economy mindset, America’s health care ecosystem is now set up to revolve around the Read More
// By Lindsay R. Resnick, MHA // The consumerization of health care means your customer is now in control: budgeting health benefits, choosing providers, and navigating care delivery options. They are comparing prices, quality, convenience, and outcomes as they post reviews; and, refer friends and family—one way or the other. And a constant stream of Read More