In Strategic Health Care Marketing you'll discover the leading strategies at work in the health care marketplace.

You’ll find articles and case studies describing how your counterparts and other players in the industry are meeting new challenges—win or lose—in health care strategy and marketing.

Health care professionals use Strategic Health Care Marketing to discover new solutions being tested and new thinking that’s emerging at hospitals, health systems, physician groups, and other health care providers across the nation.

They find insight and analysis of how others solve problems and meet challenges like the ones facing you and your organization. On subjects such as health care advertising, social networking, brand management, access strategies, patient journey mapping, niche marketing opportunities, population health, new product development, physician relations, customer relationship management, ROI, special markets, pricing, quality and patient engagement.

Why health care leaders value SHCM

Simply put, health care strategists read SHCM because they know it gives them insights and guidance they will get no where else. When you sign up for a trial membership, you will get these insights too... Information you can put to work today to benefit your organization's bottom line, and your career.

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Matthew T. Humphrey


Jane Weber Brubaker

Executive Editor

Jennifer Carsen

Managing Editor

Lisa D. Ellis
Contributing Writer

Jennifer Bullock

Customer Support Manager

Editorial or Subscriber Inquiries

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