If you're a marketer, strategist, communicator, or planner... 

at a hospital, health system, physician group, or other health care provider organization...

then, Strategic Health Care Marketing is designed specifically for you.

We have one goal: to help healthcare marketers and strategists like you succeed.

We help you...

  • Discover the solutions that work in today's health care marketplace.
  • Boost your organization’s brand, reputation, and bottom line.
  • Achieve higher ROI on your marketing spend. 
  • Understand how your counterparts across the country are overcoming the same challenges you face. 
  • Learn new strategies to optimize and streamline your marketing efforts.
  • Get (and keep) your seat at the leadership table.

SHCM keeps you abreast of what’s new and what’s working in health care strategy, planning, marketing and communications, so you can adopt or adapt these approaches at your organization.

You’ll learn how to improve measurable marketing results — ROI, engagement, referrals, visibility, brand equity, reputation indicators, share value and revenue — so you can demonstrate the value of your programs.

We’ll give you insights and innovations across the broad range of marketing disciplines — service line marketing campaigns, public relations, social media marketing, brand management, advertising, physician relations, reputation management, internal communications and crisis management — so you can stay abreast of the entire field.

Our coverage of high-level topics within these disciplines — such as new product and business development, wellness, pricing, measurement, research, patient engagement, physician engagement and referrals, physician relations and population health management — allows you to apply innovative new strategies to the challenges and opportunities your organization faces right now.

We back our analysis with real-world case studies, so you can ground your evaluations in actual experience and proven results—they are a great launching pad for additional implementation techniques.

When you join, you get: 

  • Full site access with exclusive case studies
  • Interviews with top executives and thought leaders
  • Members-only webinars with panel discussions on critical topics
  • A complimentary upgrade to group membership, so that up to 10 members of your team have full access for one low rate
  • And a 100% satisfaction guarantee
In short you get exclusive, in-depth content ... from professional journalists who've been in your shoes, as marketing directors and communications professionals at leading health systems ... guided by our Editorial Advisory Board. You get authoritative, independent coverage of our industry without hype or bias.  

Complimentary Group Upgrade

Add Your Entire Team to Your Membership For No Extra Cost

  • With a group membership, your entire team — you and up to 9 additional members — get your own individual user accounts. Each member gets his or her own log in, providing access to every aspect of this site.
  • 10x the value. Same price. It's an amazing value. There's nothing else like it. 
  • Make your job easier. Train junior staffers in best practices. Keep your senior team up to date. Give them all access to the latest developments and cutting edge strategies from the best minds in marketing, strategy and communications for hospitals, health systems and other health care organizations

Your membership is an incredible value. 

Think for a moment: What is your annual budget? And how much do you spend training your team every year? 

You could easily save more than you'd spend on a year's membership if just one team member gets one idea from SHCM to ...

  • improve the effectiveness and ROI of a marketing campaign 
  • increase patient satisfaction and engagement 
  • expand reach through social media 
  • better support physician referrals 
  • we could go on and on. 

The bottom line is that I guarantee your Strategic Health Care Marketing membership will be worth many times the modest membership fee to your organization.



When you join Strategic Health Care Marketing, your satisfaction is guaranteed. If you don't agree that your membership is worth many times the membership fee to your organization, just let me know. I will personally see that you get a refund of your entire payment for the current term. No questions asked. 

Matt Humphrey

But don't take my word for it. Try Strategic Health Care Marketing for FREE for 7 days and see for yourself.

Sign up for a trial membership, and you'll have full and unlimited access to the entire SHCM site for a week. If you don't think SHCM can help your healthcare organization, just cancel your membership before the end of the week, and owe nothing. Even after your trial, as an SHCM member you're protected by our iron-clad 100% satisfaction guarantee.

Remember, with our Complimentary Group Membership Upgrade, your entire team — up to 9 additional members — can be added to your account for free. It's an incredible value. 

Matt Humphrey
Plain-English Health Care
Publishers of Strategic Health Care Marketing

P.S. You risk nothing by starting your trial membership today, so why wait? Sign up now