In Strategic Health Care Marketing you'll discover the leading strategies at work in the health care marketplace.

You’ll find articles and case studies describing how your counterparts and other players in the industry are meeting new challenges—win or lose—in health care strategy and marketing.

Since 1984...

Since 1984, health care professionals have discovered that they can use Strategic Health Care Marketing as a viewing screen for marketing and strategy in health care. This is where they tune in, bring into focus new solutions that are being tested, new thinking that’s emerging all across the nation.

They find insight and analysis of how others solve problems and meet challenges like the ones facing you and your organization. On subjects such as social networking, niche marketing opportunities, population health, branding, new product development, physician relations, customer relationship management, ROI, special markets, pricing, quality and patient engagement.

Why health care leaders value SHCM

Simply put, health care strategists read SHCM because they know it gives them insights and guidance they will get no where else. When you sign up for a trial membership, you will get these insights too... Information you can put to work today to benefit your organization's bottom line, and your career.

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Matthew T. Humphrey


Lisa D. Ellis


Jennifer Carsen

Managing Editor

Jennifer Bullock

Customer Support Manager

Editorial or Subscriber Inquiries

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