Latest Articles

How One Audiology Center Turned Up the Volume on Its Digital Strategy

Vanessa O’Donnell, director of the national health and wellness division at ReachLocal

// By Lisa D. Ellis // When an audiology practice wasn’t growing at the desired rate, the owner turned to the experts for help sharpening its online presence and marketing efforts. The results have been impressive, with a steadier stream of new and repeat customers now coming in. This success was recently recognized by the Read More

How One Organization Is Deconstructing the Stigma Around Mental Illness, One Story at a Time

// By Lisa D. Ellis // If you’re traveling through Logan Airport in Boston anytime soon, you’ll probably be drawn to a collection of portraits, and accompanying personal stories, lining the walls between terminals. You’ll see beautiful, larger-than-life portraits of: Teens. Single men and women. Parents. Grandparents. Athletes. Lawyers. Physicians. Musicians. An author. A former Read More

Zucchini Salad Recipes. Bag Lunch Packing Instructions. A Nerdy Guy and His Dog Who Run Treadmills. Is This How to Advertise Hospitals These Days? Yes.

Peter Hochstein

Notable Health Care Advertising // By Peter Hochstein // For the 36 or so years I’ve been writing this column, hospital marketing managers and their agencies have been telling me they didn’t want their ads to look like “typical hospital advertising.” And much hospital advertising really has been atypical. I’ve seen senior citizens doing stand-up Read More

Marketers’ Role in Exploring Employee-Driven Health Plans: Good Idea or Risky Business for Your Organization?

David Lansky, PhD, president and CEO of the Pacific Business Group on Health

// By Lisa D. Ellis // Have you considered contracting your services directly with large employers in your area? There is a growing movement to bring employers and health care organizations together to provide high-quality care for patients while managing costs and making them more predictable. SHSMD recently released Futurescan 2018-2023: Healthcare Trends and Implications, Read More