Latest Articles

Free Research Report: 2021 Patient Access Journey Report

// Sponsored Post //

Kyruus’ 5th annual patient access survey of 1,000 people shows that consumers increasingly utilize, and prefer, digital access channels—a consistent trend over the past five years. The findings also illuminate the multitude of factors consumers consider when looking for a new provider or service, where they go for information, and trends in how they prefer to book appointments.

Download now »

Communicating Employee Vaccine Mandates: A Formula for Success

Don Stanziano and Emile Lee

Geisinger Health has implemented communications for the organization’s employee vaccine mandate that have helped to increase compliance by 27% in just two months. Learn about the effective strategies marketing leaders developed that you can use at your organization.

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on November 10, 2021

Your Presenters:

  • Don Stanziano, Chief Marketing and Communications Officer, Geisinger Health
  • Emile Lee, Vice President, Corporate Communications, Geisinger Health

Watch Now »

Attention Shoppers! What’s Next in Retail Health?


// By James A. Gardner // Unmet needs and unsolved problems always attract the attention of growth-seeking business leaders. Many see primary care as an exciting opportunity to compete, disrupt — and win. Traditional primary care is being disrupted, right in front of our eyes. Blink and I suspect you soon won’t recognize it. Look Read More

When Public Health Meets Collaborative Clinical Care, Good Things Happen

Joie McCracken, MPH, program manager for Public Health – Seattle & King County

// By Marcia Simon, APR // “Medicine and public health share a common mission … however, important differences have prevented their integration and effective working collaboration,” says the author of a 2020 NIH publication: Covid-19: An Imperative to Bridge the Gap Between Medicine and Public Health. The work of the King County Hospitals for a Read More

Mobile App or Web App: Which Is Better for Your Organization?

// By Jared Mauskopf // Health care organizations are increasingly under enormous pressure to offer the best digital tools to their patients. But before you set out to develop a health care application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or a Read More

Patient Experience + Brand + Culture = Growth

Sally Mildren, CEO and managing partner of Boss Lady Consulting, LLC

// By Sally Mildren // For patient experience to be successful, it must be woven into the culture, expressed through your brand and marketing, and demonstrated first and foremost to your employees.  Truly exceptional patient experience programs thrive at the intersection of culture, engagement, and experience. This has played out in study after study by Read More

City of Hope Expands to Orange County

Nisha Morris, vice president of marketing communications, City of Hope Orange County

// By Jane Weber Brubaker // To meet the expected demand for highly specialized cancer services in Orange County, City of Hope has opened four cancer treatment sites and is currently building a 190,000-square-foot cancer center, scheduled to open next year. A separate specialty hospital will be ready to open its doors in 2025. The Read More