// By Jane Weber Brubaker // Vanderbilt University Medical Center led the formation of a successful high-performance provider network that has met 100 percent of its quality goals in recent years and returned millions in incentives to network members. Marketing has played a key role in the growth and success of one of the nation’s Read More
// By Jane Weber Brubaker // During the pandemic, we have seen many examples of health care organizations that had technology in place that could be quickly adapted, enabling communicators to disseminate relevant and timely information. CHI Memorial Health System had a robust physician communications platform in place before COVID-19 came along. But the pandemic Read More
Using Amara’s Law to Analyze Pandemic’s Effect on Marketing // By Jeff Stewart // VITAS Healthcare AVP of digital communications Jeff Stewart urges marketers to stick with fundamental marketing principles and keep focused on consumer needs — especially during a time of unpredictability such as the coronavirus pandemic has caused. The annual health care marketing Read More
// By Ndome Yvonne Essoka // Black people account for 21 percent of deaths from COVID-19, yet they make up only 13 percent of the U.S. population. As researchers move forward with vaccine clinical trials, low participation among Black people — just 3 percent, according to the New England Journal of Medicine — is cause Read More
// By Blake Marggraff // If there’s one thing the pandemic has shown us, it’s that not everyone has access to the internet or Wi-Fi. But most people these days do have cell phones, and remote patient monitoring via text messaging and IVR phone calls is one way to keep the lines of communication open Read More
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As your organization responds to the COVID-19 pandemic and navigates the accelerating trends towards consumerism and digital self-service, it is essential to innovate for the pandemic and beyond by ensuring your patient access model is flexible, scalable and sustainable.
Download this guide to help your healthcare organizations build flexible, scalable, and sustainable patient access and scheduling models for the pandemic and beyond.
// By Jane Weber Brubaker // SHSMD hosted Part I of its annual conference virtually this year, convening cross-functional thought leaders spanning the industry to reflect on the many twists and turns of 2020. A second conference, SHSMD Connections Bytes, also will be held virtually October 27-28. In mid-September, the AHA Center for Health Innovation Read More
// Sponsored Post //
Our fourth annual patient access survey of 1,000 people shows that the pandemic has only accelerated consumer demand for convenient access online to both in-person and virtual care options. As the patient journey continues to evolve, the findings also suggest that opportunities exist for healthcare organizations to stand out by not only expanding their care offerings, but also delivering a more connected, consumer-friendly experience across access channels.
For more insights on what drives consumers’ healthcare decisions and how their decision criteria is changing, download the full report.
// By Sheryl S. Jackson // As the marketing communications function has grown in health care over the years, many hospital systems find their MarCom organizations continually growing in responsibility and staff size, with no master plan for how everyone will work together. David Feinberg, senior vice president and chief marketing and communications officer of Read More
View from the C-Suite: Bettina Tweardy Riveros, Chief Health Equity Officer at ChristianaCare // By Ndome Essoka // When Bettina Tweardy Riveros joined ChristianaCare as chief health equity officer in 2016, she assumed responsibility for engaging community stakeholders in partnerships that advance ChristianaCare’s vision for a healthy Delaware. According to Riveros, the guiding principles of Read More