Quality and Outcomes

How To Navigate The New World of Health Care Cost Transparency

Daniel Weinbach, president and CEO of Weinbach Group; Richard Klass, co-founder of KCI Partners; and Justin Irizarry, co-founder and CFO of OrthoNOW

You probably wouldn’t buy an appliance or book a cruise without knowing what it will cost. Yet historically, health care systems have expected patients to undergo various diagnostic tests, procedures, and treatments without any idea of what they will be charged. But times are changing quickly. While most patients are not yet comparison-shopping based on Read More

Align With Your Medical Staff for Optimal Results

Roger Kaiser Jr., MD, managing director, Berkeley Research Group, LLC

Is your organization truly on the same page as your physicians? If not, you may be missing important opportunities to maximize the quality and costs of the care you provide. Poor alignment among management and medical staff can cost you greatly—in lower patient satisfaction, lower physician retention, and reduced profit margins. “The relationship between physicians Read More

Huddle Up for Customer Service Success

Think back to the last time you went to a restaurant or store, and your server or sales clerk took the time to ask how your day was going or made an effort to form a personal connection. This probably made you feel welcome and left you with a favorable impression of the establishment. Incorporating Read More

How To Thrive Amidst ACA Uncertainty

Lisa Ellis

The fate of the American health care system is currently unknown as a new health care plan is making its way through Congress, raising many questions for people working in health care organizations, as well as for the patients they serve. How can you be sure your organization is well positioned for whatever comes next? Read More

Get a More Complete Picture of Patient Experience

William Maples, MD, Chief Medical Officer for Professional Research Consultants, Inc.

How satisfied are your patients with the care they receive in your facility? Your answer may be based on the latest HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) data, which provides an important way to track key measures from the patient perspective. This can provide valuable insight into your strengths and weaknesses. But Read More

Five Difficult Topics Health Care Marketers Need To Tackle

Ross Goldberg

“It has been said that all motion is relative,” notes Ross K. Goldberg. “If that is indeed true, then it’s entirely possible to go backward by simply standing still if the world around you is changing.” Goldberg, President of Kevin/Ross Public Relations in Southern California, says that “[o]ver the past half-dozen years, those entrusted with Read More

Going Beyond HCAHPS Data to Track Customers’ Experiences

William Maples, MD, Chief Medical Officer for Professional Research Consultants, Inc.

An Interview with William Maples, M.D. // By Lisa D. Ellis // How satisfied are your patients with the care they receive in your facility? Your answer may be based on the latest HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) data, which provides an important way to track key measures from the patient Read More

Strategic Marketing’s Response to Rising Health Care Consumerism

Bill Tourlas

// By Bill Tourlas // Historically, consumers have played a relatively limited role in their health care decisions, especially as it relates to selecting an insurance plan. People had little concern for price or health plan comparison since employers dominated consumer choice, paying most, if not all, of the premium and typically offering employees plans Read More

Partner Up to Externally Rightsize Your Health Care Organization

Dennis Knox

“As the Affordable Care Act continues to alter the profile of health care in America, hospitals are challenged to meet the objectives of the Triple Aim and offer access, quality, and affordability in their care delivery even while reimbursement continues to be ratcheted back,” says Dennis Knox, Chief Executive Officer of Aethena Healthcare Holding Company. Read More

Five Issues Health Care PR Folks Aren’t Talking About (But Should Be)

Ross Goldberg

// By Ross K. Goldberg // It has been said that all motion is relative. If that is indeed true, then it’s entirely possible to go backward by simply standing still if the world around you is changing. Over the past half-dozen years, those entrusted with health care communications have pushed forward by focusing a Read More

Emotional vs. Rational Health Care Advertising—With a Nod to a 1960s Hit Song

Peter Hochstein

Peter Hochstein, our crackerjack marketing writer, likes to interview hospital marketing departments and their advertising agencies for his column. “And I often ask them identical questions. I justify this with an analogy concerning two people viewing an elephant from opposite ends,” he notes. “One party tells you the animal’s most notable feature is a skinny tail. Read More

Strategies for Encouraging Patients To Become Storytellers

Daniel C. Potts, Founder and President of the Cognitive Dynamics Foundation

How much do you really know about your patients? If you and your staff haven’t asked the people you treat to talk about their personal experiences, their families, their careers, and the things they care about, you could be missing a valuable opportunity to connect with them on a deeper level—and you may also be Read More

Storytelling as an Effective Population Health Management Strategy

Beth Sanders, Founder and CEO of LifeBio

How much do you really know about your patients? If you and your staff haven’t asked the people you treat to talk about their personal experiences, their families, their careers, and the things they care about, you could be missing a valuable opportunity to connect with them on a deeper level—and you may also be Read More

7 Tips to Improve Patient Experience Through Life Stories

Daniel C. Potts, Founder and President of the Cognitive Dynamics Foundation

You can help your patients become authors of their own life stories. These tips from Beth Sanders, BA, Founder and CEO of LifeBio and Dr. Daniel C. Potts, FAAN, Founder and President of the Cognitive Dynamics Foundation will help get you started and guide your efforts:

How To Successfully Shift to Value-Based Population Health Management

David Wildebrandt

“There’s no denying it: Value-based population health management is here to stay,” says David Wildebrandt, a member of the Berkeley Research Group’s (BRG) Healthcare Performance Improvement practice. “But how can hospitals best manage the transition from a fee-for-service approach to treating sickness to adopting one that focuses on keeping patients well in the first place?” Most Read More

Effective Strategies for ACO Marketing

Over the past year, Clay Cutchins of Franklin Street, a health care brand consultancy, worked with his team to help form the messaging and positioning of a new pediatric Accountable Care Organization (ACO) in Texas. This was not his first ACO experience. “Previously, we had helped sculpt the brand framework for a Medicare ACO. Recently, Read More

1 2 3