Quality and Outcomes

The Future of Health Care Is Happening Today in Tennessee

// By Jane Weber Brubaker // Vanderbilt University Medical Center led the formation of a successful high-performance provider network that has met 100 percent of its quality goals in recent years and returned millions in incentives to network members. Marketing has played a key role in the growth and success of one of the nation’s Read More

Simple Technology Keeps Patients Connected to Care During COVID-19

Matthew Warrens, managing director of innovation at UnityPoint Health

“For the first time, many patients are experiencing what it’s like to be a rural patient where care feels out of reach,” says Blake Marggraff, CEO of CareSignal. “Patients who were once accustomed to frequent health touchpoints now feel the pressure to make do on their own — as providers experience staffing reductions and patients Read More

How Partnerships Help ChristianaCare Keep Delaware Healthy

When Bettina Tweardy Riveros joined ChristianaCare as chief health equity officer in 2016, she assumed responsibility for engaging community stakeholders in partnerships that advance ChristianaCare’s vision for a healthy Delaware. According to Riveros, the guiding principles of building strong community partnerships can be summed up in the phrase “nothing about us, without us.” This method Read More

ChristianaCare Connects with Community Partners to Address Social Determinants of Health in Delaware

View from the C-Suite: Bettina Tweardy Riveros, Chief Health Equity Officer at ChristianaCare // By Ndome Essoka // When Bettina Tweardy Riveros joined ChristianaCare as chief health equity officer in 2016, she assumed responsibility for engaging community stakeholders in partnerships that advance ChristianaCare’s vision for a healthy Delaware. According to Riveros, the guiding principles of Read More

Who’s Looking Out for Consumers’ Health Care Interests These Days?

Lindsay Resnick

“We’ve been exposed!” exclaims Lindsay Resnick, executive vice president at Wunderman Thompson Health. “COVID shined a bright light on American health care — the best and the worst: gaps in its value chain, disparities in communities, advances in technology, changes in consumer behavior, and a culture of collaboration in crisis.” Resnick says health care consumers Read More

Four Challenges Facing Health Care Marketers in COVID Recovery

Lindsay Resnick

// By Lindsay Resnick // Consumers want to know, “Who’s going to do the right thing when it comes to my health?” We’ve been exposed! COVID shined a bright light on American health care — the best and the worst: gaps in its value chain, disparities in communities, advances in technology, changes in consumer behavior, Read More

The Present and Future of Telehealth

Joseph Brennan, Jennifer Humbert, Pamela Landis, David Marlowe

Developing Your Strategic Game Plan for Virtual Care Now and Post-Pandemic

A Strategic Health Care Marketing member webinar on demand
for health care marketers and digital strategists

Your Presenters:

  • Joseph Brennan, Telehealth Consultant, Moonshot Health Consulting
  • Jennifer Humbert, AVP, Telemedicine Development and Virtual Inpatient Monitoring, Ochsner CareConnect 360
  • Pamela Landis, Vice President of Digital Engagement, Hackensack Meridian Health Network

Moderated By:

  • David Marlowe, Principal, Strategic Marketing Concepts

Joseph Brennan, Jennifer Humbert, Pamela Landis, David Marlowe
 

Watch Now »

Mitigating the Effects of Social Determinants of Health

Jill Feldstein, chief operating officer of IMPaCT

The pandemic is hitting hardest among certain racial, ethnic, and minority groups. Through mid-June, non-Hispanic Black people had a COVID-19 hospitalization rate about five times that of non-Hispanic White people, according to the Centers for Disease Control and Prevention. Hispanic or Latino people had a hospitalization rate four times that of non-Hispanic White people. In Read More

Community Health Workers Bring Health Systems New Benefits, Value During COVID-19

// By Kyle Hardner // As COVID-19 has spread throughout the United States, it has shed new light on a decades-old question: the role of social determinants of health in defining overall health outcomes. The pandemic is hitting hardest among certain racial, ethnic, and minority groups. Through mid-June, non-Hispanic Black people had a COVID-19 hospitalization Read More

Communication Strategies Evolve as Pandemic Restrictions Loosen

Suzanne Hendery, chief marketing and communications officer at Renown Health

During the initial stages of the pandemic, health care marketing leaders found their mission changing from brand and service-line promotion to crisis communication management, with staffs focusing efforts on sharing up-to-date information for patients and communities. Now that businesses are beginning to reopen, employees are returning to work, and restrictions on daily activities are loosening, Read More

Pandemic Recovery: Gearing Up for Business Development Marketing

Sheryl S. Jackson

// By Sheryl S. Jackson // Health systems across the country are cautiously restarting elective surgeries and trying to recover from financial losses incurred during the peak of the pandemic. How are leaders approaching this massive challenge? Here, industry experts walk us through their evolving communication strategies as their organizations pivot from crisis communications to Read More

Effective Population Health Efforts During the Coronavirus Pandemic

Shari Nethersole, MD, executive director for community health at Boston Children’s

In the midst of the coronavirus (COVID-19) pandemic, health care organizations around the U.S. are focused on safeguarding the health of people living in their communities. At Boston Children’s in Massachusetts, the pediatric teaching hospital for Harvard Medical School, caring for the health of families in the greater Boston area has long been a priority. Read More

Call Center Informs and Reassures During COVID-19 Crisis

Christian Pettker, MD, associate chief quality officer, Yale Medicine

Crisis management is a standard part of hospital communication preparedness, but who could ever have anticipated the coronavirus pandemic? How do you communicate to your community and patients about a pandemic when nobody anywhere has all the answers? Yale New Haven Health clinicians and ancillary staff quickly came together, launching a call center to handle Read More

Industry Leaders In Specialized Care for Older Adults

Leslie Pelton, senior director of innovation, Institute for Health Improvement (IHI)

Health care spending for older adults is disproportionately higher than for other age groups. According to 2016 research from the Kaiser Family Foundation, the 65 and older group — 16 percent of the population — consumes 36 percent of health spending. The cost of care for older adults is higher, but reimbursements are lower. “It Read More

COVID-19: Up to the Minute Learnings from Industry Experts on the Front Lines of the Coronavirus Pandemic

COVID-19: Up to the Minute Learnings from Industry Experts on the Front Lines of the Coronavirus Pandemic

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented March 24, 2020.

Your Presenters:

  • Suzanne Hendery, Chief Marketing and Communications Officer, Renown Health
  • Christian Pettker, MD, Associate Chief Quality Officer, Yale Medicine
  • Ed Rafalski, PhD, Chief Strategy and Marketing Officer, BayCare Health
  • Sara Vaezy, Chief Digital Strategy & Business Development Officer, Providence St. Joseph Health

Watch Now »

New York Proton Center’s Purpose-Driven Brand

Patrick Curry, marketing and communications consultant, New York Proton Center

// By Wendy Stark Healy // It’s easy for health care organizations to articulate what they do and how they do it. But they sometimes struggle to understand their brand purpose — their “why” — especially in connecting with patients. Purpose-driven organizations outperform competitors, increase market share, attract better talent, and do better overall, according Read More

Is Your Health System Age-Friendly? Join the Movement

Lil Banchero, MSN, RN, senior director, Anne Arundel Medical Center’s Institute on Healthy Aging

// By Jane Weber Brubaker // Health care spending for older adults is disproportionately higher than for other age groups. According to 2016 research from the Kaiser Family Foundation, the 65 and older group — 16 percent of the population — consumes 36 percent of health spending. The cost of care for older adults is Read More

Moving from Delivering a Service to Presenting an Experience

// By Diane S. Hopkins // Health care leaders spend time designing spaces and assembling experts, but not as much time designing a comprehensive patient experience strategy that prepares the entire workforce for a common level of behavior. Reliable high patient satisfaction is the desire of every health care leader, yet achieving this aspiration is Read More

Why Health Systems Must Tackle Behavioral Health

With the shift toward value-based care and the assumption of risk, many health care organizations are beginning to understand that they must address behavioral health in conjunction with physical care for patients. In our new story, Howard Gershon, a founding principal of New Heights Group, discusses the business case. Here’s an excerpt. Behavioral health issues Read More

Laying the Groundwork for Value-Based Care

Andy Grimm, CEO of Northeast Missouri Health Council

One of the keys to success in preparation for value-based health reimbursement models is the use of technology to identify opportunities to close gaps in service, improve cost-effectiveness of treatments, improve outcomes, and enhance preventive care services. In Missouri, three Federally Qualified Health Centers serving more than 53 counties and 107,000 patients in mostly rural Read More

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