// By Susan Dubuque // White Plains Hospital, part of the Montefiore Health System, is renowned in Westchester County for its 130-year legacy. In 2022, the hospital shifted its marketing strategy to emphasize its capability in complex care, launching the successful “Every Day” campaign to highlight its advanced services and exceptional patient experience.
// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!
In the evolving health care landscape, developing successful service line strategies is more challenging than ever. Health systems are dealing with a range of issues and trends that affect the process, such as: Mounting financial pressures. Shifting payment models. Escalating competition from other providers and disruptors. Increasing post-COVID consumer expectations. Changing physician relationships. Rising staffing Read More
Almost 48 million adults in the U.S. care for another family member — an estimate the Centers for Disease Control and Prevention (CDC) closely tracks and now calls “a public health issue” for millions of Americans receiving care, as well as those providing the care. Understanding the Challenge The significance of the caregiving market to Read More
// By Brian Griffin // Last year, Virginia-based Riverside Health System set out to enhance digital communications with its patients in pursuit of the Institute for Healthcare Improvement’s Triple Aim. Learn how Riverside Health used an automated audience segmentation strategy to increase patient engagement.
// By Susan Dubuque // In 2022, Penn Medicine Princeton Medical Center received the Joint Commission’s Gold Seal of Approval for spine surgery. The award coincided with the official launch of the new Center for Spine Care and kicked off the “Get Back to Being You” campaign. View the award-winning creative that supported the campaign.
// By Susan Dubuque // Providence’s marketing model uses a combination of digital technology and direct mail to boost enrollment in Medicare Advantage plans, build patient volume, and increase customer loyalty. Get critical insights on Providence’s dual approach to new-patient acquisition.
One in eight women in the U.S. will develop invasive breast cancer at some point in their lifetime. In recent years, the rate of breast cancer incidences has been slowly increasing, particularly in women under age 50. But breast cancer is highly treatable when caught early. The five-year survival rate for women with stage 1 Read More
// By Brian Griffin // CommonSpirit Health’s framework for successfully achieving clinically aligned service line growth. In the evolving health care landscape, developing successful service line strategies is more challenging than ever. Health systems are dealing with a range of issues and trends that affect the process, such as: Mounting financial pressures. Shifting payment models. Read More
// By Susan Dubuque // In early 2022, the Centra marketing team recognized the need to evolve the look and feel of the organization’s advertising. The health system marketing team created the “It’s My Life” campaign based on personal, lifelong relationships Centra caregivers have with patients they serve. to learn the strategy behind this campaign.
// By Daniel Fell // The case for supporting family caregivers as an integral part of the care team. Here, we look at recent initiatives led by the federal government, share some programs developed by forward-thinking health systems, and propose a framework that health care executives can use to reimagine the role of caregivers.
For most Americans, expansion of digital health care at hospitals and health systems across the nation has improved the patient experience and medical outcomes. But for individuals unable to access broadband internet service or lacking ability or desire to use web-based tools, modern medicine’s benefits are beyond their grasp. Innovators at California-based Kaiser Permanente (KP) Read More
// By Susan Dubuque // Baptist Health has tackled cancer advertising and marketing from several angles. Research revealed that many people in the market assumed that a cancer diagnosis meant a death sentence, and as a result, they avoided seeking medical treatment. A new campaign was needed to help consumers overcome this barrier by flipping the narrative.
People stay in their jobs when they feel valued, respected, and where relationships and teamwork are strong in high-pressure environments. At a time of unprecedented change in health care, the twin challenges of workforce shortages and burnout have emerged as formidable adversaries that impact the delivery of health care services to patients across the U.S., Read More
// By Althea Fung // Sometimes women are so busy taking care of others that they leave one important thing off their to-do lists: Get my mammogram.
// By Brian Griffin // For most Americans, expansion of digital health care at hospitals and health systems across the nation has improved the patient experience and medical outcomes. But for individuals unable to access broadband internet service or lacking ability or desire to use web-based tools, modern medicine’s benefits are beyond their grasp.
// By John Marzano // At a time of unprecedented change in health care, the twin challenges of workforce shortages and burnout have emerged as formidable adversaries that impact the delivery of health care services to patients across the U.S., especially in rural and underserved areas.
Traumatic injury of the brain or spine can be caused by a sports or work accident, age-related, or other medical issues. Whatever the cause, physical rehabilitation requires a significant amount of follow-up home care after a patient leaves the hospital. But all too often, social determinants of health and barriers to access impact a patient’s Read More
Those entrusted with communicating clear messages during crises know that such communication is successful only if people believe what is said is true. But the time to build that trust is not when a crisis hits. That’s too late. Trust must be built through years of candid, timely, frequent, and honest communication. The same can Read More
// By Marcia Simon, APR // Traumatic injury of the brain or spine can be caused by a sports or work accident, age-related, or other medical issues. Whatever the cause, physical rehabilitation requires a significant amount of follow-up home care after a patient leaves the hospital.
// By Ross K. Goldberg // Editor’s Note: This article kicks off our Q1 series on Advertising — and what better place to begin than with the ingredient most essential for successful advertising: TRUST.
How can a health system make a difference in utilization, quality and outcomes, and cost — and improve engagement with underserved members of its community? This was the topic of a recent presentation at the 2023 SHSMD Connections Virtual Conference. Lindsay Cosimano is senior director of marketing communications at Nebraska Health Network, an accountable care Read More
// By Marcia Simon, APR // How can a health system make a difference in utilization, quality and outcomes, and cost — and improve engagement with underserved members of its community? This was the topic of a recent presentation at the 2023 SHSMD Connections Virtual Conference.
“When it comes to women’s health, there’s a lack of attention, funding, research, and education,” writes Wendy Margolin in a recent article. “From the moment we start menstruating, it’s a secret. Girls are often embarrassed to tell their mothers, which is partly what makes Judy Blume’s book and recent movie, Are You There, God, It’s Read More
// By Wendy Margolin // The U.S. is the only high-resource country in the world with a rising maternal mortality rate. As shameful as that is, it gets worse. One group of women — Black women — are 2.6 times more likely to die from pregnancy than White women, according to CDC. In a 2017 study, Black women were five times more likely to die from postpartum cardiomyopathy, preeclampsia, and eclampsia than white women.