Quality and Outcomes

How To Successfully Shift to Value-Based Population Health Management

David Wildebrandt

“There’s no denying it: Value-based population health management is here to stay,” says David Wildebrandt, a member of the Berkeley Research Group’s (BRG) Healthcare Performance Improvement practice. “But how can hospitals best manage the transition from a fee-for-service approach to treating sickness to adopting one that focuses on keeping patients well in the first place?” Most Read More

Effective Strategies for ACO Marketing

Over the past year, Clay Cutchins of Franklin Street, a health care brand consultancy, worked with his team to help form the messaging and positioning of a new pediatric Accountable Care Organization (ACO) in Texas. This was not his first ACO experience. “Previously, we had helped sculpt the brand framework for a Medicare ACO. Recently, Read More

5 Lessons from a Marketer’s Trip Down the ACO Rabbit Hole

// By Clay Cutchins // Over the past year, my teammates and I helped form the messaging and positioning of a new pediatric ACO in Texas. Previously, we had helped sculpt the brand framework for a Medicare ACO. Recently, we decided to gather to cull some of the lessons we have learned in our own Read More

Hint: The Secret to Transforming Health Care Is Hiding in Plain Sight

Dr. William Maples

// By William Maples, M.D. // Your marketing department relies on strong communication skills and effective message development to promote your services and draw more patients to your facility. But have you thought much about training the rest of your staff and clinicians to be effective communicators with one another and also with your target Read More

Are You Training Staff and Clinicians to Be Effective Communicators?

Dr. William Maples

“Your marketing department relies on strong communication skills and effective message development to promote your services and draw more patients to your facility,” notes Dr. William Maples. “But have you thought much about training the rest of your staff and clinicians to be effective communicators with one another and also with your target audience? If Read More

A Rebrand That Keeps Residents From Fleeing To The City for Health Care

When your health system lives in the shadow of academic medical centers and urban-based powerhouse healthcare brands, its takes real work to compete. Cape Cod Healthcare (CCHC) has undergone a transition to do just that, according to Patrick Kane, Senior Vice President of CCHC’s Marketing, Communications, and Business Development. A series of organizational changes have Read More

Health Care Convergence: Are You Ready for This New Model?

Mark Fish, Managing Director, Health Solutions, FTI Consulting

In pursuit of high-quality, cost-effective care that revolves around the patient, many health care organizations seek new ways to foster system-wide collaboration. This concept involves breaking down barriers that have traditionally separated payers, providers, and patients to enable everyone to work more closely together to meet common goals. Such a way of doing business, commonly Read More

Is Your Organization Well Positioned to Adopt Value-Based Care? These 7 Questions Can Help You Assess Your Readiness

Lisa D. Ellis

By Lisa D. Ellis In pursuit of high-quality, cost-effective care that revolves around the patient, many health care organizations seek new ways to foster system-wide collaboration. This concept involves breaking down barriers that have traditionally separated payers, providers, and patients to enable everyone to work more closely together to meet common goals. Such a way Read More

Population Health Management: Behavior-Change Marketing is One of the Best New Tools for Health Care Marketers, Communicators, and Strategists

[Webinar on Demand] Until recently, health care marketers have focused primarily on generating volume: putting as many “heads in the beds” as possible. But with recent changes in health care reimbursement, hospitals and health systems are transitioning from getting people into their facilities to keeping them healthy. And health care marketers are an important part Read More

A Fresh Take: How One Hospital Overcame Its Poor Reputation

Fresh Care. Delivered Daily. The concept is simple, yet this hand-picked brand message represents Columbia Memorial Health (CMH) perfectly. It also hits home on many levels for the hospital’s target area, which consists of Greene and Columbia counties of upstate New York. The CMH network has a total of 120 individual multi-specialty practitioners, a hospital, Read More

Small Hospital Takes a Fresh Approach to Marketing; How to Communicate Improvements and Overcome a Reputation That’s Out of Date

By Lisa Ellis Fresh Care. Delivered Daily. The concept is simple, yet this hand-picked brand message represents Columbia Memorial Health (CMH) perfectly. It also hits home on many levels for the hospital’s target area, which consists of Greene and Columbia counties of upstate New York. Hospital Tries To Overcome Past Reputation The CMH network has Read More

Leading Cancer Center Pilots Extensive Value-Based Payment Plan

By Lisa D. Ellis The University of Texas MD Anderson Cancer Center in Houston has always been on the cutting edge when it comes to providing high quality care. For the past 25 years, this multi-disciplinary facility has been ranked in the top two cancer centers in the United States, according to U.S. News & Read More

How To Position Your Service Lines for Success in Today’s Marketplace

Howard Gershon

Service lines may be the mainstay of your organization, but are you using them strategically for the realities of today’s marketplace? If not, you could be missing some important potential for getting, and keeping, your patients. Health care reform has changed the way most hospitals do business—and the impact includes an increased emphasis on value Read More

Restructuring Service Lines for Success

Service lines may be the mainstay of your organization, but are you using them strategically for the realities of today’s marketplace? If not, you could be missing some important potential for getting, and keeping, your patients. Responding to the Current Climate Health care reform has changed the way most hospitals do business—and the impact includes Read More

Small Hospital, Big Award: How Hill Country Memorial Achieves Quality Excellence

Malcolm Baldrige National Quality Award 2014 Recipient

Hill Country Memorial (HCM) in Fredericksburg, TX—a nonprofit organization serving a rural area with a population of just 10,000—might seem like a long-shot for a prestigious national award. Nonetheless, HCM was one of just four organizations nationwide to receive a 2014 Malcolm Baldrige National Quality Award for achieving excellence in its efforts. Back in 2007, Read More

Time To Overhaul Your OR?

Satisfied patients are a powerful marketing tool for health care organizations, as one hospital learned when it overhauled the scheduling and management of its operating rooms (ORs). The efforts led to increased efficiency and patient satisfaction and helped boost profitability. Dr. Adam Blomberg, Vice Chief of Anesthesiology and Co-Medical Director of the Surgical Services Executive Read More

Hospital Operating Room Overhaul Lifts Efficiency and Patient Satisfaction

Cheryl L. Serra

by Cheryl L. Serra Satisfied patients are a powerful marketing tool for health care organizations, as one hospital learned when it overhauled the scheduling and management of its operating rooms (ORs). The efforts led to increased efficiency and patient satisfaction and helped boost profitability. Dr. Adam Blomberg, Vice Chief of Anesthesiology and Co-Medical Director of Read More

Market for Bariatric Services Grows as Patient BMIs Increase

Cheryl Haas

by Cheryl Haas Whether the cause is super-sized portions, pedestrian-unfriendly suburbs, or too many hours in front of the computer (or some combination of the above), Americans are becoming bigger at an alarming rate. The growing numbers of morbidly obese adults and children are fueling an increase in weight-loss surgery and medical weight-loss management services Read More

High Reliability Helps Connecticut Hospital Reduce Safety Errors by 80 Percent

Jane Weber Brubaker

by Jane Weber Brubaker In October, a nurse who had extensive contact with Thomas Eric Duncan at Texas Health Presbyterian Hospital in Dallas became infected with Ebola. Although the worker had worn protective gear, the Centers for Disease Control confirmed the infection was caused by a “breach in safety protocol.” (AP) Shortly thereafter, a second Read More