Patient Experience

Advertising Showcase: White Plains Hospital’s “Every Day” Brand Campaign

White Plains Hospital logo

Each month, Strategic Health Care Marketing Advertising Showcase features the challenges, tactics, and outcomes of a multimedia advertising campaign, offering strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. See the award-winning creative for White Plain Hospital’s “Every Day” Brand Campaign.

LCMC Health Integrates Brand and Culture to Improve Patient Experience

Christine Albert, APR, chief experience officer, LCMC Health

The goal for any hospital and health system is to successfully activate and operationalize the service trio of brand, culture, and experience to achieve business loyalty, recruit exceptional talent, and provide the best experience for people in need of care. The recipe for success in today’s transforming health care delivery model needs all three to Read More

25 Years of Celebrating Excellence: eHealthcare Leadership Awards are Open

ehla logo 25th

// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The Call for Entries is officially open! The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role Read More

A Critical Partnership: How Aligning Marketing and Access Maximizes Brand Value and Revenue

David Feinberg, SVP, chief marketing and communications officer, Mount Sinai Health System

A focused, bidirectional collaboration between health system call centers and marketing teams is critical to ensuring positive customer experiences that deliver on the brand promise and ultimately drive organizational targets for growth and revenue. // By Linda MacCracken and Jane Weber Brubaker // Too often, health system marketing and Access teams operate separately and don’t Read More

Leveraging Personalized Digital Communications and Psychographics to Maximize Marcom Effectiveness

Paul Prikazsky, managing principal, client strategy, Upfront Healthcare

// By Brian Griffin // Learn how Riverside Health System used an automated audience segmentation strategy to increase patient engagement. Last year, Virginia-based Riverside Health System set out to enhance digital communications with its patients in pursuit of the Institute for Healthcare Improvement’s Triple Aim. Eileen Varnson, vice president of marketing, communications, and digital strategy, Read More

Advertising Showcase: Penn Medicine Princeton Medical Center’s “Get Back to Being You” Campaign

Penn Medicine Princeton Health logo

Each month, the Strategic Health Care Marketing Advertising Showcase features challenges, tactics, and outcomes of a multimedia advertising campaign, offering strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. Penn Medicine Princeton Health Spine Services Campaign PLATINUM WINNER Opportunity In spring 2022, Penn Medicine Princeton Medical Center (PMC) Read More

Brand and Culture Drive the Patient Experience at LCMC Health

LCMC Health logo

How to build a sustainable, scalable process for a better consumer and employee experience. // By John Marzano // The goal for any hospital and health system is to successfully activate and operationalize the service trio of brand, culture, and experience to achieve business loyalty, recruit exceptional talent, and provide the best experience for people Read More

Conference Preview: HMPS24 Will Keep You Educated, Informed, and Connected

Dean Browell, chief behavioral officer, Feedback

When a health care conference sends out a call for speakers nine months in advance, you might wonder how current the sessions will be by the time the live event rolls around. That’s where the Healthcare Marketing & Physician Strategies Summit (HMPS24) advisory committee — made up of industry leaders convened by conference producer Judy Read More

Advertising Showcase: Centra’s “It’s My Life” Brand Campaign

centra health logo

Each month, Strategic Health Care Marketing Advertising Showcase features challenges, tactics, and outcomes of a multimedia advertising campaign, offering strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. “It’s My Life” Brand Campaign Opportunity In early 2022, the Centra marketing team recognized the need to evolve the look Read More

A Conference Hand-Crafted for You

Susan Alcorn, president, Alcorn Strategic Communications and counsel, Jarrard, Inc.

The Healthcare Marketing & Physician Strategies Summit (HMPS24) planning team has put together a star-studded program covering today’s top issues that will keep you educated, informed, and connected. // By Jane Weber Brubaker // When a health care conference sends out a call for speakers nine months in advance, you might wonder how current the Read More

Improving Access for Vulnerable Patient Populations

Laura Ferrio, senior vice president and chief operating officer, Shirley Ryan AbilityLab

Traumatic injury of the brain or spine can be caused by a sports or work accident, age-related, or other medical issues. Whatever the cause, physical rehabilitation requires a significant amount of follow-up home care after a patient leaves the hospital. But all too often, social determinants of health ­and barriers to access impact a patient’s Read More

“Fasten Your Seatbelts”: Health Care Trends to Watch Out For in 2024

Political, social, and marketplace trends crisscrossing the health care landscape going into 2024 present actionable strategic and operational challenges — and opportunities. Overall, the 2024 forecast for the health care sector is “fasten your seat belts.” Investments in technology adoption or replacement, labor costs, spending on infrastructure, and a volatile economy translate into higher insurance Read More

Rallying Stakeholders Around DEI Through Meaningful Community Focus

Simon-Marcia-Author

The Shirley Ryan AbilityLab improves access for vulnerable patient populations. // By Marcia Simon, APR // Traumatic injury of the brain or spine can be caused by a sports or work accident, age-related, or other medical issues. Whatever the cause, physical rehabilitation requires a significant amount of follow-up home care after a patient leaves the Read More

Should Your Health System Invest in Nontraditional Partnerships?

Jared Johnson

Nontraditional partnerships provide unique opportunities for hospitals and health systems to enhance consumer experiences, expand service offerings, and address emerging health care needs. 2024 is a year of hope and new possibilities for health system leaders who look to do more, with fewer resources, than ever before. Amid uncertain financial forecasts, leaders increasingly look to Read More

Health Care Trends 2024: Sector-by-Sector Watchlist

featured image hc trends

Political, social, and marketplace trends crisscrossing the health care landscape going into 2024 present actionable strategic and operational challenges — and opportunities. // By Lindsay Resnick, MHA // Overall, the 2024 forecast for the health care sector is “fasten your seat belts.” Investments in technology adoption or replacement, labor costs, spending on infrastructure, and a Read More

The Rise of Nontraditional Partnerships

Dr. Creagh Milford, SVP of Retail Health, CVS Health

Health systems throughout the country explore nontraditional partnerships and find success as they seek to transform their consumer experiences. In our 2024 forecast, you’ll hear from leading innovators about exciting new partnerships with health systems in retail care, hospital at home, and other areas where they see future opportunities to better serve consumers. // By Read More

What Marketing Teams Can Do to Bring Awareness to Women’s Health Disparities

wendy-margolin-headshot

“When it comes to women’s health, there’s a lack of attention, funding, research, and education,” writes Wendy Margolin in a recent article. “From the moment we start menstruating, it’s a secret. Girls are often embarrassed to tell their mothers, which is partly what makes Judy Blume’s book and recent movie, Are You There, God, It’s Read More

Women’s Health Is Less Discussed, Undertreated, and Underfunded

wendy-margolin-headshot

What health care marketers can do to bring attention to women’s health disparities. // By Wendy Margolin // When it comes to women’s health, there’s a lack of attention, funding, research, and education. From the moment we start menstruating, it’s a secret. Girls are often embarrassed to tell their mothers, which is partly what makes Read More

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