Content That Connects: Inside Award-Winning Healthcare Storytelling – Webinar Recording

A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Presented September 1, 2026

Panelists:

• Lacey Reichwald, director of marketing, Aha Media Group
• Jennifer Shepherd, DNP, MHA, RN, NEA-BC, FAAN, director, nursing practice, work environment & healthy nurse, Healthy Nation® Nursing Programs, American Nurses Association
• Susannah Kistler, associate director of multimedia strategy and storytelling, The Ohio State University Wexner Medical Center

Moderator:

• Susan Dubuque, Contributing Editor, Plain English Healthcare and Co-Chair, eHealthcare Leadership Awards

Here are some of the topics that will be covered:

• Why narrowly focused content often outperforms broad, generalized messaging
• Creating distinctive health care content that stands out in a crowded digital landscape
• Developing content that remains valuable as search and AI continue to evolve
• Turning complex clinical information into clear, engaging stories patients can understand
• Building editorial workflows that support websites, social media, and other digital channels
• Practical lessons from award-winning healthcare content programs

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Content as Data: How an AI-Powered Content Management System Helps Renown Health Optimize for AI Search

// By Erin Laviola // Renown Health’s migration to an AI-native CMS shows how structured content and the right training can help even small teams increase workflow efficiencies and online visibility. Read on to learn how an AI-native CMS enables a small team to efficiently manage a large website.

How Virtua Health Generated $27 Million in Campaign Revenue With a Smarter CRM Strategy

By combining predictive analytics, sophisticated segmentation, and personalized engagement, Virtua Health built a patient-centered strategy that connects patients with the right care while delivering measurable business results. Read on for practical takeaways that can help you get more from your CRM investment.

Measuring What Matters: Award-Winning Digital Marketing Campaigns – Webinar Recording

A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Presented August 18, 2026

Panelists:

• Jamie Mermelstein, vice president of digital experience, Unlock Health
• Matt Eaves, vice president, digital marketing, University Hospitals
• Sarah Montalbano, marketing automation manager, Ochsner Health

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

Here are some of the topics that will be covered:

• Showing up when patients are actively searching for answers and care options
• Reaching patients, caregivers, and referring physicians at the right moments in their decision-making journey
• Reducing friction between awareness and appointment while re-engaging patients who have fallen out of the funnel
• Connecting marketing activities to patient volume, service line growth, revenue, margin, and market share
• Building measurement frameworks that demonstrate marketing’s impact on organizational goals
• Lessons learned from award-winning campaigns and programs

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Executive Alignment and Marketing Performance, Part 2: Faith-Based Health System Perspective

// By Susan Dubuque // At Baptist Health, marketing has earned a seat at the leadership table, helping ensure the consumer’s perspective remains part of the decisions that guide the health system forward. Discover how Baptist Health’s leadership structure, collaborative culture, and faith-based mission help shape a high-functioning marketing organization focused on both growth and community impact.

Different Strategies, Same Goal: How AdventHealth and The OSU Wexner Medical Center Improve Digital Patient Experience

In the closing session of The Future of Hospital Websites virtual summit, Carolina Anthony, executive director, digital marketing at AdventHealth, and Skip Hidlay, former vice president and chief communications officer at The Ohio State University Wexner Medical Center (OSU) shared their distinct approaches to website design.

Creating More Meaningful Patient Connections with CRM

// By Susan Dubuque // By combining predictive analytics, sophisticated segmentation, and personalized engagement, Virtua Health built a patient-centered strategy that connects patients with the right care while delivering measurable business results. Read on for practical takeaways that can help you get more from your CRM investment.

Inside AdventHealth’s and The Ohio State Wexner Medical Center’s Award-Winning Website Strategies

// By Jane Weber Brubaker // In the closing session of The Future of Hospital Websites virtual summit, Carolina Anthony, executive director, digital marketing at AdventHealth, and Skip Hidlay, former vice president and chief communications officer at The Ohio State University Wexner Medical Center (OSU) shared their distinct approaches to website design.

Win or Lose Patients at the Digital Front Door

A free white paper, published by SearchStax

How website experience and site search drive trust, access and patient acquisition.

Download your copy to learn:

• Why are healthcare websites now one of the most influential touchpoints in the patient decision-making journey?
• How do poor onsite search experiences impact patient trust, engagement and provider selection?
• What operational and financial consequences occur when patients cannot complete healthcare tasks online?
• Why are younger generations placing greater pressure on healthcare organizations to modernize digital experiences?
• What practical strategies can healthcare organizations use to improve patient-centered search, navigation and digital access to care?
• How can better digital experiences reduce call center dependency while improving patient satisfaction and transactional outcomes?

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How AI Is Reshaping the Patient Journey — and What Health Systems Must Do Next

Today, every health care provider must recognize one emerging reality: Consumers are more informed, more skeptical, and more selective than ever in choosing their care. Conversational tools like ChatGPT shape early perceptions, change search behavior, and train patients on which providers to trust, often before a health system even enters the picture.

Inside Award-Winning Women’s Health Campaigns: Strategies That Deliver Results

A new Strategic Health Care Marketing member roundtable

Presented May 5, 2026

Panelists:

• Matt King, solutions consultant, population intelligence, Definitive Healthcare
• Katherine Baker, director of content strategy, Inspira Health
• Kelly Morrissett, director of consumer engagement, Ardent Health
• Cori Ahrens, vice president, client experience, Unlock Health

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

You’ll hear how leading organizations:

• Identify and segment women’s health audiences
• Translate insight into messaging that resonates
• Use digital channels with precision and purpose
• Build trust around sensitive or complex topics
• Measure performance and refine campaigns over time

Watch Now  »

The 2026 eHealthcare Leadership Awards Are Open – Submit Your Entries Today!

The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

Submit Your Entries to the 2026 eHealthcare Leadership Awards

// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

How AI Influences Which Brands Are Found, Trusted, and Chosen

// By John Marzano // Today, every health care provider must recognize one emerging reality: Consumers are more informed, more skeptical, and more selective than ever in choosing their care. Conversational tools like ChatGPT shape early perceptions, change search behavior, and train patients on which providers to trust, often before a health system even enters the picture.

Trust by Design: How UCLA Health Builds Privacy Into Every Digital Touchpoint

As health care organizations race to personalize digital experiences, UCLA Health takes a deliberate stance: Privacy isn’t a constraint on engagement; it’s the foundation of trust that enables meaningful connections. Discover how UCLA Health embeds privacy into its digital strategy to strengthen trust, improve continuity of care, and support long-term patient relationships.

Focus On Patient Experience: How Leading Health Systems Support Healing Through Human-Centered Care

This new report from Strategic Health Care Marketing brings together stories that focus on meeting patients where they are and helping them feel seen and supported. Through real-world examples, you’ll discover how thoughtful, human-centered experiences can contribute to healing and connection across the care journey.

Download now »

Privacy as a Promise: How UCLA Health Builds Trust Across the Digital Patient Journey

// By Susan Dubuque // As health care organizations race to personalize digital experiences, UCLA Health takes a deliberate stance: Privacy isn’t a constraint on engagement; it’s the foundation of trust that enables meaningful connections. Discover how UCLA Health embeds privacy into its digital strategy to strengthen trust, improve continuity of care, and support long-term patient relationships.

What Matters Most in Health Care Marketing in 2026? 10 Industry Experts Weigh In

Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.

What Comes Next: A 2026 Forecast from Health Care Marketing’s Front Lines

// By Danny Fell // Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.

Northwell Health Strikes an Emotional Chord with Sonic Branding

Few things connect more directly to human emotion than sound. In marketing, that connection is powerful: Audio cues can reinforce brand recognition up to 96 percent faster than visuals alone. Discover how Northwell’s sonic brand amplifies emotion, strengthens trust, and helps the organization break through the clutter in a fiercely competitive marketplace.

Chris Bevolo Reflects on 25 Years of Health Care Marketing—and What’s Next

Chris Bevolo, author of “Joe Public Doesn’t Care About Your Hospital,” shares his thoughts on the evolution of health care marketing in this Q&A. Here’s how he sums it up: “At the end of the day, we need to make things better, whether it’s marketing, health care, or the world.”

Advertising Showcase: Northwell Health Uses Sonic Branding to Deepen Connections

// By Susan Dubuque // Few things connect more directly to human emotion than sound. In marketing, that connection is powerful: Audio cues can reinforce brand recognition up to 96 percent faster than visuals alone. Discover how Northwell’s sonic brand amplifies emotion, strengthens trust, and helps the organization break through the clutter in a fiercely competitive marketplace.

Reflections on 25 Years in Health Care Marketing and What the Future Will Bring

// By Alan Shoebridge // Chris Bevolo, author of “Joe Public Doesn’t Care About Your Hospital,” shares his thoughts on the evolution of health care marketing in this Q&A. Here’s how he sums it up: “At the end of the day, we need to make things better, whether it’s marketing, health care, or the world.”

2025 eHealthcare Leadership Awards Winners Announced

// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9 at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

Focus on Children’s Hospitals: Latest Trends in Marketing Strategy at Pediatric-Focused Health Care Providers

In this new report from Strategic Health Care Marketing, you’ll gain practical insights on how children’s hospitals navigate today’s challenges while positioning themselves for long-term success.

Download now »