Subtopics: Patient Satisfaction, Surveys, Scores, Transparency, etc.
// By Susan Dubuque // More than 200 organizations were honored for outstanding work across the digital healthcare spectrum at the 2026 eHealthcare Leadership Awards, announced October 25, 2026, during an awards presentation at the Healthcare Interactive Conference (HCIC). Read on for a detailed rundown of the 2026 Awards and view highlights of the winning entries.
// By Charlotte Wilson // Every health care marketing team hears stories about what AI could do for them. Few have heard what it has already delivered for a peer organization. Learn how leaders from Connecticut Children’s, The Ohio State University Wexner Medical Center, and Modea use AI for user research, search visibility, and rapid prototyping.
// By Jared Johnson // Schema helps search engines and AI platforms understand the relationships between health care providers, services, locations, and conditions. In this webinar recap, Ahava Leibtag and Tim Voyles explain why accurate content, connected data, and clear ownership are essential to help patients find care and take the next step.
// By Dan Dunlop // For many organizations, a name change signals a new identity. For Amplify Health, the opposite may be more accurate. The new identity is catching up with an organization that has already changed dramatically. Learn how the FQHC model is applicable to any patient, and how the new brand reflects this expanded vision.
Renown Health’s migration to an AI-native CMS shows how structured content and the right training can help even small teams increase workflow efficiencies and online visibility. Read on to learn how an AI-native CMS enables a small team to efficiently manage a large website.
At Baptist Health, marketing has earned a seat at the leadership table, helping ensure the consumer’s perspective remains part of the decisions that guide the health system forward. Discover how Baptist Health’s leadership structure, collaborative culture, and faith-based mission help shape a high-functioning marketing organization focused on both growth and community impact.
A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Presented September 1, 2026
Panelists:
Moderator:
Here are some of the topics that will be covered:
// By Erin Laviola // Renown Health’s migration to an AI-native CMS shows how structured content and the right training can help even small teams increase workflow efficiencies and online visibility. Read on to learn how an AI-native CMS enables a small team to efficiently manage a large website.
By combining predictive analytics, sophisticated segmentation, and personalized engagement, Virtua Health built a patient-centered strategy that connects patients with the right care while delivering measurable business results. Read on for practical takeaways that can help you get more from your CRM investment.
A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Presented August 18, 2026
Panelists:
Moderator:
Here are some of the topics that will be covered:
// By Susan Dubuque // At Baptist Health, marketing has earned a seat at the leadership table, helping ensure the consumer’s perspective remains part of the decisions that guide the health system forward. Discover how Baptist Health’s leadership structure, collaborative culture, and faith-based mission help shape a high-functioning marketing organization focused on both growth and community impact.
In the closing session of The Future of Hospital Websites virtual summit, Carolina Anthony, executive director, digital marketing at AdventHealth, and Skip Hidlay, former vice president and chief communications officer at The Ohio State University Wexner Medical Center (OSU) shared their distinct approaches to website design.
// By Susan Dubuque // By combining predictive analytics, sophisticated segmentation, and personalized engagement, Virtua Health built a patient-centered strategy that connects patients with the right care while delivering measurable business results. Read on for practical takeaways that can help you get more from your CRM investment.
// By Jane Weber Brubaker // In the closing session of The Future of Hospital Websites virtual summit, Carolina Anthony, executive director, digital marketing at AdventHealth, and Skip Hidlay, former vice president and chief communications officer at The Ohio State University Wexner Medical Center (OSU) shared their distinct approaches to website design.
A free white paper, published by SearchStax
How website experience and site search drive trust, access and patient acquisition.
Download your copy to learn:
Today, every health care provider must recognize one emerging reality: Consumers are more informed, more skeptical, and more selective than ever in choosing their care. Conversational tools like ChatGPT shape early perceptions, change search behavior, and train patients on which providers to trust, often before a health system even enters the picture.
A new Strategic Health Care Marketing member roundtable
Presented May 5, 2026
Panelists:
Moderator:
You’ll hear how leading organizations:
The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
// By John Marzano // Today, every health care provider must recognize one emerging reality: Consumers are more informed, more skeptical, and more selective than ever in choosing their care. Conversational tools like ChatGPT shape early perceptions, change search behavior, and train patients on which providers to trust, often before a health system even enters the picture.
As health care organizations race to personalize digital experiences, UCLA Health takes a deliberate stance: Privacy isn’t a constraint on engagement; it’s the foundation of trust that enables meaningful connections. Discover how UCLA Health embeds privacy into its digital strategy to strengthen trust, improve continuity of care, and support long-term patient relationships.
This new report from Strategic Health Care Marketing brings together stories that focus on meeting patients where they are and helping them feel seen and supported. Through real-world examples, you’ll discover how thoughtful, human-centered experiences can contribute to healing and connection across the care journey.
// By Susan Dubuque // As health care organizations race to personalize digital experiences, UCLA Health takes a deliberate stance: Privacy isn’t a constraint on engagement; it’s the foundation of trust that enables meaningful connections. Discover how UCLA Health embeds privacy into its digital strategy to strengthen trust, improve continuity of care, and support long-term patient relationships.
Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.
// By Danny Fell // Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.