Patient Experience

A Physician Reflects on His Hospital’s COVID Battle Strategy

Dr. Ron Nutting, chief medical officer, Reading Hospital, Tower Health

Health systems activate their hospital incident command systems (HICS) during a crisis, but usually the crisis doesn’t last for more than a year as the coronavirus pandemic has. From the start of the pandemic, hospital incident command centers became the temporary headquarters for crisis management. Leaders had to adapt day-to-day to keep their organizations and Read More

Health Equity, Diversity, and Inclusion. Easier Said Than Done?

José Rodríguez, MD, associate vice president for Health Equity, Diversity, and Inclusion (HEDI), University of Utah School of Medicine

// By Marcia Simon, APR // Just the notion that groups of people are overlooked or marginalized means there’s much work to be done to level the playing field. The past year of glaring health disparities revealed that health care as an industry needs to step up and root out biases, even when unconscious, that Read More

Disney Veteran Helps Health Care System Boost Its Consumer Experience

Kevan Mabbutt, chief marketing officer and chief consumer officer at Intermountain Healthcare

If you have been paying attention for the past couple of years, you know there’s been growing talk in health care about consumerism and digital health. Telehealth, wearable devices, online portals and scheduling, and other technological advances have caused significant changes in how consumers receive their medical care. It is a trend that has been Read More

How Physicians Led Their Organizations Through the “Fog of War”

Dr. John F. Rodis, founder and president, Arista Health, LLC

// By Marlene Kurban // Health systems activate their hospital incident command systems (HICS) during a crisis, but usually the crisis doesn’t last for more than a year as the coronavirus pandemic has. Four health system leaders share how the structure helped them navigate during the worst of it, and how its flexibility continues to Read More

Health Systems Look Outside the Industry to Up Their Digital Marketing Game

Jim Nilson, senior director, digital marketing at UC Health

// By Jim Samuel // There is a common thought among health care marketers that the business lags years behind other industries regarding digital marketing and meeting consumer needs. Two health systems have brought in marketing executives from Disney and higher education to help them catch up. If you have been paying attention for the Read More

After COVID-19: What’s Next for Marketing?

Speaker Panel - March 31

A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Wednesday | March 31, 2021 | 1:00 P.M. Eastern

Your Presenters:

  • James Blazar, Executive Vice President and Chief Strategy Office, Hackensack Meridian Health
  • Dalal Haldeman, PhD, CEO, Haldeman Marketing LLC
  • Catherine Harrell, Chief Marketing Officer, Franciscan Missionaries of Our Lady Health System

Moderated by:

  • David Marlowe, Principal, Strategic Marketing Concepts

Learn More & Register Now »

Hospital Incident Command Centers: Communication Tools and Strategies That Help Physician Executives Lead Through the Pandemic

A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Your Presenters:

  • Dr. Steven X. Cabrales, Chief Medical Officer of Community Hospital of the Monterey Peninsula
  • Dr. Kevin L. Lewis, President and CEO at SSM Health Medical Group
  • Dr. Ron Nutting, Chief Medical Officer Reading Hospital | Tower Health, and Vice President, Medical Staff Services, Tower Health
  • Dr. John F. Rodis, Founder and President of Arista Health, LLC, and former President of Saint Francis Hospital

Moderated by:

  • Emilie Ansel, Chief Executive Officer at Private Health News

Watch Now »

Remote Monitoring Enables High-Level Care at Home

The current pandemic is pushing the boundaries for parity when it comes to telemedicine reimbursement. How long will it be before the entire health care system repositions itself to provide hospital-level care for patients at home through ongoing remote monitoring? That’s what Tony Slonim has been working toward since he took the helm seven years Read More

The Case for Hospital-Level Home Care

Tony Slonim, MD, DrPH, president and CEO, Renown Health

View from the C-Suite: Anthony Slonim, MD, DrPH, President and CEO at Renown Health // By Marcia Simon, APR // Leading the charge toward home care reimbursement parity and population health involves huge challenges. “You have to have a vision, you have to execute the vision, and you have to tell your story,” says Renown Read More

Overcoming Resistance: Targeted Communications to Promote COVID-19 Vaccine Acceptance

A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Your Presenters:

  • Jeanine D. Guidry, Ph.D., Virginia Commonwealth University School of Medicine
  • Victor Reiss, System Vice President of Consumerism and Insights – Marketing and Communications, UNC Healthcare

Moderated by:

  • Susan Dubuque, Principal, NDP Marketing & Advertising

Learn More or Watch Now »

How Data-Driven Marketing Fuels Brand Strategy

More than ever, it’s important for health care executives to understand that broad brand strategy alone doesn’t drive business. Successful service-line growth campaigns are based on insights from marketing and consumer data. Without direction from digital marketing data, health care organizations will struggle even more in the post-pandemic world. Brand/MarCom strategist John Marzano recently spoke Read More

Keys To Creating High-Quality Virtual Care Experiences

“Virtual health care has been building momentum slowly since video visits were offered in rural areas in the early 1990s,” says Diane Hopkins. “This new channel for medical care was slow to expand due to limits on payment, adoption of technology by providers, and regulations primarily around provider licensing.” Hopkins is a certified experience economy Read More

Brand and Demand Go Hand in Hand in Today’s Marketing Landscape

// By Jared Johnson // More than ever, it’s important for health care executives to understand that broad brand strategy alone doesn’t drive business. Successful service-line growth campaigns are based on insights from marketing and consumer data. Without direction from digital marketing data, health care organizations will struggle even more in the post-pandemic world. Brand/MarCom Read More

How to Create Exceptional Virtual-Care Experiences That Delight Patients

// By Diane S. Hopkins // As more and more physicians offer virtual visits, operational excellence and provider competence are critical to providing positive patient experiences. Virtual health care has been building momentum slowly since video visits were offered in rural areas in the early 1990s. This new channel for medical care was slow to Read More

Simple Technology Keeps Patients Connected to Care During COVID-19

Matthew Warrens, managing director of innovation at UnityPoint Health

“For the first time, many patients are experiencing what it’s like to be a rural patient where care feels out of reach,” says Blake Marggraff, CEO of CareSignal. “Patients who were once accustomed to frequent health touchpoints now feel the pressure to make do on their own — as providers experience staffing reductions and patients Read More

Don’t Let Coronavirus Steal Your Perspective

Using Amara’s Law to Analyze Pandemic’s Effect on Marketing // By Jeff Stewart // VITAS Healthcare AVP of digital communications Jeff Stewart urges marketers to stick with fundamental marketing principles and keep focused on consumer needs — especially during a time of unpredictability such as the coronavirus pandemic has caused. The annual health care marketing Read More

Why Consistency at Your Call Center Is so Important

Rachel Donovan, managing director, enterprise marketing strategy, Nemours Children’s Health System

Google is often the place people look first when seeking health information online. Assuming your health care system has done all the right things to optimize discoverability, the patient’s next step is to access care, most often by making a phone call. That first impression determines the course for a potentially long-term relationship. For a Read More

Who’s Looking Out for Consumers’ Health Care Interests These Days?

Lindsay Resnick

“We’ve been exposed!” exclaims Lindsay Resnick, executive vice president at Wunderman Thompson Health. “COVID shined a bright light on American health care — the best and the worst: gaps in its value chain, disparities in communities, advances in technology, changes in consumer behavior, and a culture of collaboration in crisis.” Resnick says health care consumers Read More

Is Your Call Center Creating Loyal Customers?

Marcia Simon

// By Marcia Simon, APR // Google is often the place people look first when seeking health information online. Assuming your health care system has done all the right things to optimize discoverability, the patient’s next step is to access care, most often by making a phone call. That first impression determines the course for Read More

How to Incorporate Inclusive Language in Your Marketing Materials

// By Althea Fung // Language can build relationships and forge bonds, but it can also create barriers. Content writers and marketers carry implicit biases that can rear their ugly heads when crafting copy. “Bias in and of itself isn’t a bad thing. Evolution developed it for survival,” says Kristen Syrett, PhD, an associate professor Read More

COVID Has Lingering Effects For Providers and Consumers

“The repercussions of consumers putting off both routine and essential care (most likely a result of both the voluntary shutdown of elective procedures around the country by many health systems as well as growing concerns over being exposed to the virus) are significant,” says Daniel Fell of Optum. “From both a public health and a Read More

Four Challenges Facing Health Care Marketers in COVID Recovery

Lindsay Resnick

// By Lindsay Resnick // Consumers want to know, “Who’s going to do the right thing when it comes to my health?” We’ve been exposed! COVID shined a bright light on American health care — the best and the worst: gaps in its value chain, disparities in communities, advances in technology, changes in consumer behavior, Read More

Filling In the Gaps Left By Telemedicine

Ann Mond Johnson, CEO, American Telemedicine Association

Telemedicine came to the rescue when COVID-19 first rattled the capacity and safety of health care delivery. It didn’t take long for hospitals, providers, and patients to embrace the conveniences, especially when federal waivers allowed for expanded access to virtual care services, and payers relaxed their reimbursement guidelines. But there’s a problem: The pandemic shed Read More

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