A vision for population health through community partnerships and innovation // By Jane Weber Brubaker // Under Dr. Tony Slonim’s leadership, Renown Health has forged strong connections with the community, acting as a catalyst for change. “If you want to improve the health of your community, engage the people who are most likely to be Read More
Measles cases are on the rise. All six regions of the World Health Organization (WHO) are experiencing large outbreaks of measles. In the U.S., health officials recorded 1,109 new cases of measles in 30 states in the first six months of 2019, according to the Centers for Disease Control and Prevention. That’s the greatest number Read More
// By Althea Fung // The recent outbreak of measles puts the issue of vaccination front and center, especially for children’s hospitals. Children’s Hospital of Philadelphia has taken a leadership role in providing accurate, evidence-based information through its Vaccine Education Center. Measles cases are on the rise. All six regions of the World Health Organization Read More
Treating illness is important, but that is only a part of overall health. Social determinants of health (SDoH) — the conditions under which people are born, live, and work — are increasingly recognized as strong influences on health. Conditions like poverty, education level, and lack of social support contribute to more than half of premature Read More
// By Althea Fung // Treating illness is important, but that is only a part of overall health. Social determinants of health (SDoH) — the conditions under which people are born, live, and work — are increasingly recognized as strong influences on health. Conditions like poverty, education level, and lack of social support contribute to Read More
Are your providers losing patients because of access issues? A robust telemedicine program that offers convenient care for patients is one way to protect market share. Our new article by Marcia Simon, APR, explores how telemedicine brings subspecialties to outlying communities. Here’s an excerpt: Most of Gundersen Health System’s patients live at least 25 miles Read More
// By Marcia Simon, APR // Most of Gundersen Health System’s patients live at least 25 miles from the main hospital campus in La Crosse, Wisconsin. For the benefit of both patients and physicians, Gundersen invested early in telemedicine. Suburban and rural patients perceived distance as a barrier to seeing a specialist, so Gundersen started Read More
// By Jane Weber Brubaker // Consumerism is driving all industries to innovate, and health care is no exception. The ideal state is a digitally enabled, frictionless consumer experience. But in a highly complex industry like health care that has traditionally operated with a command-and-control vs. consumer-centric mindset, it’s a massive change. Adding to the Read More
Consumerism is driving all industries to innovate, and health care is no exception. The ideal state is a digitally enabled, frictionless consumer experience. But in a highly complex industry like health care that has traditionally operated with a command-and-control vs. consumer-centric mindset, it’s a massive change. Adding to the cultural challenges, the pain points on Read More
“Health consumerism continues to revolutionize the health care industry,” says Ken Robbins, founder and president of Response Mine Interactive (RMI). “The days when patients blindly followed their doctors’ recommendations — often without a single question asked — are long gone. Today, physicians and health care organizations face a much more engaged and empowered population. Patients are playing Read More
// By Ken Robbins // Health consumerism continues to revolutionize the health care industry. The days when patients blindly followed their doctors’ recommendations — often without a single question asked — are long gone. Today, physicians and health care organizations face a much more engaged and empowered population. Patients are playing by a different set Read More
What can radio deliver for hospital advertisers that other media can’t? It’s more than just another way to reach your target market. Notable Health Care Advertising // By Peter Hochstein // As often as not these days, radio advertising is an afterthought — part of the creative mix that gets done after someone has written Read More
“The U.S. health care industry is undergoing tremendous change — some might say disruption,” says Rich Phillips, CEO and co-founder of Customer Evolution. “This is driven by multiple factors, including rising consumer expectations, the significant cost of care noncompliance, and the emergence of nontraditional competitors.” In his new article, Phillips explains why health care marketers Read More
“Telemedicine is more than a nascent trend — it’s here to stay,” according to Kathy Selker, president and CEO of Northlich, an independent, full-service marketing and advertising agency. Selker’s new article explores how technology, such as wearables, can help patients with chronic conditions better monitor their health — and how marketers can connect with and Read More
// By Rich Phillips // The U.S. health care industry is undergoing tremendous change — some might say disruption. This is driven by multiple factors, including rising consumer expectations, the significant cost of care noncompliance, and the emergence of nontraditional competitors. To thrive within this tumultuous environment, health systems are increasingly focused on two important Read More
// By Kathy Selker // Telemedicine is more than a nascent trend — it’s here to stay. This article explores how new technology, such as wearables, can help patients with chronic conditions better monitor their health — and how marketers can connect with and drive preference among these chronic care patients before a crisis happens. Read More
// By Lisa D. Ellis // One of Intermountain Healthcare’s strategic initiatives supporting its move toward value-based care is a business unit focused on community-based care, led since April 2018 by Rajesh Shrestha. By moving care upstream and treating people when they are well, Intermountain hopes to reduce the need for more expensive treatments. The Read More
// By Lisa D. Ellis // Your hospital may get high marks for caring for patients, but how well does it measure up in caring for your employees’ health? The Kansas Hospital Association (KHA) is taking a leadership role in encouraging a growing number of health systems to serve up more nutritious options in their Read More
Your hospital may get high marks for caring for patients, but how well does it measure up in caring for your employees’ health? The Kansas Hospital Association (KHA) is taking a leadership role in encouraging a growing number of health systems to serve up more nutritious options in their cafeterias and vending machines, with the Read More
For well over a century, Flagler Hospital has gone to great lengths to care for the physical health of residents living in St. John’s County in northeastern Florida. But while its commitment to health has remained constant over the decades, in recent years its focus has broadened beyond the physical aspects of providing inpatient care Read More
// By Lisa D. Ellis // What happens when a health care entity outgrows its name? One Florida-based health system recently tackled this challenge, reinventing its brand to better reflect its identity in an exciting new way. For well over a century, Flagler Hospital has gone to great lengths to care for the physical health Read More
There are many reasons to write a book, but Michael J. Dowling, president and CEO of Northwell Health, identifies the need for an objective look at health care that takes positive achievements into account as well as challenges as his reason for co-authoring Health Care Reboot: Megatrends Energizing American Medicine. “I was growing increasingly frustrated Read More
// By Sheryl S. Jackson // In “View from the C-Suite” we share the insights of health care leaders from across the leadership spectrum — CEOs to CFOs to CMOs and more. This month, we hear from a health system CEO who co-authored a book that provides a different perspective on health care in the Read More
“There are about 2.5 million people addicted to opioids, but only 10 to 20 percent of them get help,” says Andrey Ostrovsky, MD, chief medical officer at Solera Health (and former CMO of Medicaid). Solera Health is an “integrated health network” that “connects patients, providers, and physicians to a network of partners who are preventing Read More
// By Sheryl Jackson // Editor’s Note: In our “View from the C-Suite” series, our goal is to share the insights of health care leaders from across the leadership spectrum — CEOs to CFOs to CMOs and more. In this article, the CMO we’re referring to is the chief medical officer. This story profiles the Read More