Population Health Management

Two Seattle-Area Hospitals Team Up with the Seahawks To Fight Cancer

Tom Kruse, senior vice president and chief strategy officer at CHI Franciscan

“If you didn’t know the whole story, you’d think last October 20 was a less-than-glorious Sunday in Seattle,” writes SHCM contributor Peter Hochstein. “It was a football day, of course, and the Seattle Seahawks lost to the Baltimore Ravens 30-16. But for two local hospitals, Virginia Mason Health System, with about 600 licensed beds, and Read More

Are You Focusing Adequately on Baby Boomers?

“Not that many years ago, you would commonly find ‘senior services’ programs in almost every hospital across the country,” says Daniel Fell, a senior strategist at Optum. “But somewhere along the way, despite the demographic trends confronting the health care industry that clearly point to a seismic shift among the health care population — mainly Read More

Was It the Seahawks vs. Cancer Game? Not Exactly. But When Two Seattle Area Hospitals Teamed Up with Their Local Football Team, They Scored Big Dividends.

Kerry Shannon, senior vice president, strategy and business development at Virginia Mason

// By Peter Hochstein // Properly done, the participation of sports teams can create impressive visibility and emotional involvement for a cancer awareness promotion. Here’s what it produced for the State of Washington’s Virginia Mason Health System and CHI Franciscan. If you didn’t know the whole story, you’d think last October 20 was a less-than-glorious Read More

The Silver Tsunami: 6 Strategies to Seize the Tidal Wave of Opportunity

// By Daniel Fell // How should hospitals and health care delivery systems think about serving the growing “senior” population? How can health systems better leverage data and technology to meet the needs of consumers and caregivers who will be using health care services at the highest rate over the next several decades? Not that Read More

Looking at Population Health Through a Marketing Lens

Susan Dubuque, principal at ndp in Richmond, Virginia

“Population health is a hot topic in our industry,” says Susan Dubuque of ndp. “But let’s be honest. As health care marketing professionals, we may have a difficult time getting our heads around this complex, multifaceted concept. There is lack of clarity about even the most basic issues like: What is population health? Who is Read More

Health Care Organizations Succeeding with Medicare Advantage Plans

John Lovelace, president of government programs at UPMC Health Plan

Hospital and physician-owned Medicare Advantage (MA) plans have seen double-digit growth since 2015. Axios, which tracks membership data from the Center for Medicare and Medicaid (CMS), reports that the largest organization in this category, Kaiser Permanente, grew 23 percent from 2015 to 2018, to almost 1.6 million members. The other 40 or so hospital- and Read More

Is a Hospital-Sponsored Medicare Advantage Plan Right for Your Organization?

Wendy Stark Healy

// By Wendy Stark Healy // Medicare Advantage Plans have become a popular choice among Medicare recipients, and health systems are staking their claim to the market. Some health systems have had insurance arms for years, and others are just launching their plans. Done correctly, hospital-sponsored Medicare Advantage plans offer an attractive opportunity for health Read More

New Research: Exploring the State of Population Health

Susan Dubuque, principal at ndp in Richmond, Virginia

Marketers envision playing a leading role in population health activities. // By Susan Dubuque // Population health is a hot topic in our industry. But let’s be honest. As health care marketing professionals, we may have a difficult time getting our heads around this complex, multifaceted concept. There is lack of clarity about even the Read More

NYC Transgender Program Offers Comprehensive, Customized Care

Joshua D. Safer, MD, FACP, an endocrinologist and the executive director of the Center for Transgender Medicine and Surgery at Mount Sinai Health System

Approximately 0.6 percent (about 1.4 million) of American adults identify as transgender, according to a report from the Williams Institute at the UCLA School of Law. Like all people, transgender individuals — people who have a gender identity or expression that differs from their assigned sex at birth — need access to health care. Many Read More

Mount Sinai, Visiting Nurse Service of New York Create Niche Program to Better Serve Transgender Population

Althea Fung

// By Althea Fung // Care of transgender patients is complex, cutting across multiple medical specialties and requiring an integrated, coordinated approach — including care at home. Mount Sinai’s Center for Transgender Medicine and Surgery (CTMS) offers gender-affirming care to trans men and women. Approximately 0.6 percent (about 1.4 million) of American adults identify as Read More

View from the C-Suite with Dr. Tony Slonim, CEO of Renown Health

A vision for population health through community partnerships and innovation // By Jane Weber Brubaker // Under Dr. Tony Slonim’s leadership, Renown Health has forged strong connections with the community, acting as a catalyst for change. “If you want to improve the health of your community, engage the people who are most likely to be Read More

Population Health: Fighting Misinformation About Vaccines

Charlotte Moser, research scientist, Children’s Hospital of Phildelphia

Measles cases are on the rise. All six regions of the World Health Organization (WHO) are experiencing large outbreaks of measles. In the U.S., health officials recorded 1,109 new cases of measles in 30 states in the first six months of 2019, according to the Centers for Disease Control and Prevention. That’s the greatest number Read More

Facts About Vaccines: How Children’s Hospital of Philadelphia Combats Misinformation

Althea Fung

// By Althea Fung // The recent outbreak of measles puts the issue of vaccination front and center, especially for children’s hospitals. Children’s Hospital of Philadelphia has taken a leadership role in providing accurate, evidence-based information through its Vaccine Education Center. Measles cases are on the rise. All six regions of the World Health Organization Read More

Kaiser Permanente Launches New Social Health Network

Loel Solomon, PhD, vice president of community health at Kaiser Permanente

Treating illness is important, but that is only a part of overall health. Social determinants of health (SDoH) — the conditions under which people are born, live, and work — are increasingly recognized as strong influences on health. Conditions like poverty, education level, and lack of social support contribute to more than half of premature Read More

Telemedicine Can Solve Access Issues and Boost Market Share

Are your providers losing patients because of access issues? A robust telemedicine program that offers convenient care for patients is one way to protect market share. Our new article by Marcia Simon, APR, explores how telemedicine brings subspecialties to outlying communities. Here’s an excerpt: Most of Gundersen Health System’s patients live at least 25 miles Read More

BayCare Health’s Vision: Evidence-Based Design for Care Delivery

Jane Weber Brubaker

// By Jane Weber Brubaker // Consumerism is driving all industries to innovate, and health care is no exception. The ideal state is a digitally enabled, frictionless consumer experience. But in a highly complex industry like health care that has traditionally operated with a command-and-control vs. consumer-centric mindset, it’s a massive change. Adding to the Read More

High-Tech Care Delivery Plus High-Touch Human Interaction

Ed Rafalski, senior vice president and chief strategy and marketing officer at BayCare Health System

Consumerism is driving all industries to innovate, and health care is no exception. The ideal state is a digitally enabled, frictionless consumer experience. But in a highly complex industry like health care that has traditionally operated with a command-and-control vs. consumer-centric mindset, it’s a massive change. Adding to the cultural challenges, the pain points on Read More

Consumerism: 9 Factors Reshaping the Health Care Landscape

“Health consumerism continues to revolutionize the health care industry,” says Ken Robbins, founder and president of Response Mine Interactive (RMI). “The days when patients blindly followed their doctors’ recommendations — often without a single question asked — are long gone. Today, physicians and health care organizations face a much more engaged and empowered population. Patients are playing Read More

Health Consumerism — 9 Trends to Watch

// By Ken Robbins // Health consumerism continues to revolutionize the health care industry. The days when patients blindly followed their doctors’ recommendations — often without a single question asked — are long gone. Today, physicians and health care organizations face a much more engaged and empowered population. Patients are playing by a different set Read More

Why Effective Management of the Patient Journey Is Essential

Rich Phillips CEO and co-founder of Customer Evolution

“The U.S. health care industry is undergoing tremendous change — some might say disruption,” says Rich Phillips, CEO and co-founder of Customer Evolution. “This is driven by multiple factors, including rising consumer expectations, the significant cost of care noncompliance, and the emergence of nontraditional competitors.” In his new article, Phillips explains why health care marketers Read More

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