Audiology First is a private hearing center in Columbia, Maryland. While the staff prides itself on taking a personalized approach to meeting the needs of each patient, its marketing efforts were strictly generic. This mismatch led to a lagging customer base. “We were getting customers, but not as many as we wanted,” explains Diana Wagner, Read More
// By Lisa D. Ellis // When an audiology practice wasn’t growing at the desired rate, the owner turned to the experts for help sharpening its online presence and marketing efforts. The results have been impressive, with a steadier stream of new and repeat customers now coming in. This success was recently recognized by the Read More
Have you considered contracting your services directly with large employers in your area? There is a growing movement to bring employers and health care organizations together to provide high-quality care for patients while managing costs and making them more predictable. Changing forces in the health care field are leading organizations to implement a variety of Read More
Notable Health Care Advertising // By Peter Hochstein // For the 36 or so years I’ve been writing this column, hospital marketing managers and their agencies have been telling me they didn’t want their ads to look like “typical hospital advertising.” And much hospital advertising really has been atypical. I’ve seen senior citizens doing stand-up Read More
// By Lisa D. Ellis // Have you considered contracting your services directly with large employers in your area? There is a growing movement to bring employers and health care organizations together to provide high-quality care for patients while managing costs and making them more predictable. SHSMD recently released Futurescan 2018-2023: Healthcare Trends and Implications, Read More
Has your health care organization’s marketing strategy kept pace with your largest payer — Medicare? If not, you could be missing important opportunities to target seniors and caregivers with your services and keep them coming back for more. As organizations have become more focused on trying to keep people well and heading off illness, the Read More
// By Lisa D. Ellis // Has your health care organization’s marketing strategy kept pace with your largest payer—Medicare? If not, you could be missing important opportunities to target seniors and caregivers with your services and keep them coming back for more. Need to Focus on Seniors — and Their Caregivers As organizations have become Read More
“With patient experience increasingly recognized as connected to a host of measures, including patient outcomes and your bottom line, it’s essential to reach all of your target populations with education and messaging that resonate with people’s cultural backgrounds and native languages,” says Jill Mead, in-house compliance counsel for full-service language solutions company Vocalink, Inc. “More Read More
The technology landscape is rapidly evolving, creating new challenges — and also new opportunities — for marketers in all industries. For those working in the health care sector, this means that the time is right to draw on the latest tools to have the most meaningful impact in a variety of situations. Marketers need look Read More
// By Lisa D. Ellis // The technology landscape is rapidly evolving, creating new challenges — and also new opportunities — for marketers in all industries. For those working in the health care sector, this means that the time is right to draw on the latest tools to have the most meaningful impact in a Read More
// By Jill Mead // With patient experience increasingly recognized as connected to a host of measures, including patient outcomes and your bottom line, it’s essential to reach all of your target populations with education and messaging that resonate with people’s cultural backgrounds and native languages. More than ever before in our history, U.S. hospital Read More
Love you, hate you, want something from you. When any of your patients have these or other strong feelings about you, chances are they’ll turn to social media and share their sentiments in a very public way to a very wide audience. This makes it essential to stay on top of the latest comments posted Read More
// By Lisa D. Ellis // Love you, hate you, want something from you. When any of your patients have these or other strong feelings about you, chances are they’ll turn to social media and share their sentiments in a very public way to a very wide audience. This makes it essential to stay on Read More
“Until very recently, advertising aimed at combatting drug use has pretty much been within the purview of government and nonprofit anti-drug organizations,” notes copywriter and regular SHCM contributor Peter Hochstein. “Partnership for a Drug Free America, for example, ran a famous TV spot during the 1980s showing an egg getting cracked into a hot frying Read More
“The health care field is in a state of constant disruption today, with mounting competition coming from many outside sectors,” says Craig Allan Ahrens, MHA, MBA, a leader at national health strategy firm BDC Advisors. “But the time is also ripe for health systems that understand the current marketplace to capitalize on growing opportunities to position Read More
Notable Health Care Advertising // By Peter Hochstein // Until very recently, advertising aimed at combatting drug use has pretty much been within the purview of government and nonprofit anti-drug organizations. Partnership for a Drug Free America, for example, ran a famous TV spot during the 1980s showing an egg getting cracked into a hot Read More
// By Craig Allan Ahrens // The health care field is in a state of constant disruption today, with mounting competition coming from many outside sectors. But the time is also ripe for health systems that understand the current marketplace to capitalize on growing opportunities to position themselves as leaders in offering enhanced convenience, increasing Read More
When the powerhouse brands of Amazon, Berkshire Hathaway, and JPMorgan Chase recently pooled resources to form a new independent health care delivery system to serve 1 million collective employees, an entire industry took notice. While lots of questions remain as to how the company will operate, one thing is clear: The health care industry has Read More
// By Lisa D. Ellis // When the powerhouse brands of Amazon, Berkshire Hathaway, and JPMorgan Chase recently pooled resources to form a new independent health care delivery system to serve 1 million collective employees, an entire industry took notice. While lots of questions remain as to how the company will operate, one thing is Read More
In an elementary school science classroom in the Fort Worth area, children work diligently on their assignments, eager to earn a chance when they finish to participate in a fun deskside exercise break that gets them up and moving . . . playing silly games, following mazes, and learning catchy dance moves. In the process, Read More
// By Lisa D. Ellis // Childhood obesity is a serious problem in North Texas. Find out how one health system addresses the issue with the help of local schools and an innovative deskside exercise program, and see how the results make a difference. In an elementary school science classroom in the Fort Worth area, Read More
“There are three unmistakable truths,” says Paul Gauthier, founder and chief executive officer of MedicareCompareUSA. “The first truth is that approximately 10,000 Americans turn 65 every day, making Medicare recipients the fastest-growing segment of the American population. The confluence of aging baby boomers, better lifestyle habits, and incredible advances in pharmaceuticals has resulted in 41.5 Read More
// By Paul Gauthier // There are three unmistakable truths. The first truth is that approximately 10,000 Americans turn 65 every day, making Medicare recipients the fastest-growing segment of the American population. The confluence of aging baby boomers, better lifestyle habits, and incredible advances in pharmaceuticals has resulted in 41.5 million American seniors today. This Read More
“Before anything, Rachael Kagan, director of communications for the San Francisco Department of Public Health, wants you to know that the campaign her department launched is not an advertising campaign. It’s a branding campaign, she insists,” says veteran copywriter and regular SHCM contributor Peter Hochstein. “It wasn’t about drawing more people or business,” she explains. Read More
“One of the great pleasures of [Strategic Health Care Marketing] is tracking the innovative marketing approaches that are key to building consumer engagement,” says Linda MacCracken, senior principal at Accenture (and member of the SHCM Editorial Advisory Board). After numerous conversations with providers and technology innovators, and from reviewing trending analytic indicators, she has identified Read More