Subtopics: Social Marketing, Value-Based Care, etc.
About 1 in 5 people living in the U.S. are Hispanic, an increase of 23 percent from 2010 and 2020. By 2060, it is estimated that 1 in 4 Americans will be Hispanic. How well does your health system understand this population’s needs? If you and your doctor speak the same language, communication is easier. Read More
Nontraditional partnerships provide unique opportunities for hospitals and health systems to enhance consumer experiences, expand service offerings, and address emerging health care needs. 2024 is a year of hope and new possibilities for health system leaders who look to do more, with fewer resources, than ever before. Amid uncertain financial forecasts, leaders increasingly look to Read More
// By Lindsay Resnick, MHA // Overall, the 2024 forecast for the health care sector is “fasten your seat belts.” Investments in technology adoption or replacement, labor costs, spending on infrastructure, and a volatile economy translate into higher insurance premiums, rising hospital and physician fees, and increased drug prices. It’s time to end the blame game finger-pointing that’s consumed the industry and move the health care sector toward an environment of collaboration.
// By Jane Weber Brubaker // If you and your doctor speak the same language, communication is easier. And if you live in certain neighborhoods, have health insurance, and understand how it works, if you have a way to get to your appointments, you have clear advantages.
// By Jared Johnson // Health systems throughout the country explore nontraditional partnerships and find success as they seek to transform their consumer experiences. In our 2024 forecast, you’ll hear from leading innovators about exciting new partnerships with health systems in retail care, hospital at home, and other areas where they see future opportunities to better serve consumers.
Conflict between the sector’s “haves” and “have-nots” has been brewing for years and is coming to an inflection point. Health care in the U.S. has been very good to those who participate on the business end of the enterprise, but the comfort they enjoy is often at the expense of others. Those frictions are likely Read More
// By Ron Shinkman // Health care in the U.S. has been very good to those who participate on the business end of the enterprise, but the comfort they enjoy is often at the expense of others. Those frictions are likely to guide the future of the sector in the coming years.
How can a health system make a difference in utilization, quality and outcomes, and cost — and improve engagement with underserved members of its community? This was the topic of a recent presentation at the 2023 SHSMD Connections Virtual Conference. Lindsay Cosimano is senior director of marketing communications at Nebraska Health Network, an accountable care Read More
// By Marcia Simon, APR // How can a health system make a difference in utilization, quality and outcomes, and cost — and improve engagement with underserved members of its community? This was the topic of a recent presentation at the 2023 SHSMD Connections Virtual Conference.
“When it comes to women’s health, there’s a lack of attention, funding, research, and education,” writes Wendy Margolin in a recent article. “From the moment we start menstruating, it’s a secret. Girls are often embarrassed to tell their mothers, which is partly what makes Judy Blume’s book and recent movie, Are You There, God, It’s Read More
// By Wendy Margolin // The U.S. is the only high-resource country in the world with a rising maternal mortality rate. As shameful as that is, it gets worse. One group of women — Black women — are 2.6 times more likely to die from pregnancy than White women, according to CDC. In a 2017 study, Black women were five times more likely to die from postpartum cardiomyopathy, preeclampsia, and eclampsia than white women.
As many as 24 million people could lose their Medicaid coverage by late 2024 as part of an ongoing process of Medicaid redeterminations. Hospitals have a vested interest in making sure they stay on the rolls. Providence has embarked on an ambitious outreach campaign with a singular goal: Keep its patients insured. The Renton, Washington-based Read More
// By Wendy Margolin // When it comes to women’s health, there’s a lack of attention, funding, research, and education. From the moment we start menstruating, it’s a secret. Girls are often embarrassed to tell their mothers, which is partly what makes Judy Blume’s book and recent movie, Are You There, God, It’s Me Margaret, so charming.
// By Ron Shinkman // Providence has embarked on an ambitious outreach campaign with a singular goal: Keep its patients insured. The Renton, Washington-based health system has printed thousands of fliers and postcards, and actively posted on social media and on blog pages to encourage patients to review their status in the Medicaid program as soon as possible. The materials, carefully written to be understood by anyone with an 8th grade reading ability, have been translated into the top 15 languages used in the seven Western states where Providence operates a total of 51 hospitals.
DEI is about more than representation. It’s all about creating an environment where everyone feels heard, respected, and empowered. No other industry has more of an imperative to embrace DEI than health care as the path to a healthier future for everyone. At this year’s Healthcare Marketing & Physician Strategies Summit (HMPS23) in Austin, Texas, Read More
// By Ron Shinkman // Ethnographic research starts with the assumption that consumers are experts on themselves. Beebe Healthcare and Baylor Scott & White Health use this approach to gain deeper understanding of patients and their context.
// By Susan Dubuque // Executives from Connecticut Children’s, UNC Health, and Stanford Health Care share how they integrate diversity, equity, and inclusion (DEI) into the organizational culture. Read on for important lessons on advancing and operationalizing DEI efforts in your own organization.
Getting access to care has been difficult in many parts of the country for years. Even in densely populated urban areas, a shortage of physicians and clinicians often made setting appointments for primary and specialty care a frustrating experience. And then 2020 hit. The COVID-19 pandemic intensified the staffing shortage and further restricted access. Today, Read More
The Healthcare Equality Index defines industry best practices for LGBTQ inclusion and recognizes progress achieved by health care organizations to reach their health equity goals. How does your health system measure up? Health care is a necessity. But not everyone has equal access to medical services, which can negatively impact a person’s long-term health outcomes. Read More
// By Alan Shoebridge // Getting access to care has been difficult in many parts of the country for years. Even in densely populated urban areas, a shortage of physicians and clinicians often made setting appointments for primary and specialty care a frustrating experience. And then 2020 hit. The COVID-19 pandemic intensified the staffing shortage and further restricted access. Today, access to care remains constrained by that staffing shortage. Yet this is just one barrier to getting care. Systemic societal issues pose additional barriers for many communities.
// By Althea Fung // Health care is a necessity. But not everyone has equal access to medical services, which can negatively impact a person’s long-term health outcomes. In the U.S., racial and ethnic minorities, people of lower socioeconomic status, people who live in rural communities, and sexual and gender minorities often experience disparities in the health care they receive, according to the National Institute on Minority Health and Health Disparities.
Virtual care visits have become a new normal for many health care patients and providers in the aftermath of the pandemic. But for some patients, adapting to the technological advancements is not so simple. Technology is great — unless it’s a barrier. We don’t have to look back very far for a good example. When Read More
// By Jane Weber Brubaker // Technology is great — unless it’s a barrier. We don’t have to look back very far for a good example. When COVID vaccines became available in December 2020, older adults were first in line to receive the jab. But the process of scheduling an appointment online was so complicated that many people needed help from a tech-savvier relative or friend. Video visits are another example. When COVID was raging and vaccines weren’t available yet, older adults — the most vulnerable age group — shifted to virtual visits whenever possible. Today, virtual visits have remained popular with all patients. But age is a factor.
Which is better — Medicare Fee-for-Service (FFS) or Medicare Advantage (MA)? Sachin Jain, MD, MBA, president and CEO of SCAN Group & Health Plan, doesn’t think it’s the right question. “We all know we have a broken health care system, and we have to try in our own ways to make it better,” he says. Read More
Health care marketing has entered a new “era of change,” according to Amalia Stanton, senior vice president and chief strategic communications & marketing officer at Memorial Hermann Health System. It has been 34 months since the COVID-19 pandemic uprooted our lives and altered the way we work — perhaps forever. This time period has been Read More