Population Health Management

The Case for Strong Partnerships Between Free Clinics and Health Systems

Xavier Richardson, senior vice president and chief development officer, and president, Mary Washington Hospital and Stafford Hospital Foundations

// By Jane Weber Brubaker // The Lloyd F. Moss Free Clinic in Fredericksburg, Virginia is in a state-of-the-art building opened in 2007 on the campus of Mary Washington Healthcare. “I can see the hospital out my window,” says Karen Dulaney, executive director of the clinic. The strong connection between the hospital and the clinic Read More

New Campaign Features Health Care Workers Encouraging Mask Use

The coronavirus continues its rampage throughout the country, sickening people, taking lives, devastating the economy, and overwhelming our health systems. Even if we are not sick, COVID-19 wears down our will to keep fighting until vaccines are widely available. That includes abiding by public health guidance: avoiding large group gatherings, social distancing, handwashing, and wearing Read More

Better Data and Agility Help Marketers Justify Budgets and Measure Results

Jim Samuel, Copywriter and Content Marketer

// By Jim Samuel // Three health care marketing executives share how they use data and agility to justify budgets, achieve their marketing objectives, and measure the results. Marketing budgets were already starting to tighten for some health systems at the start of 2020. But when the coronavirus pandemic hit, some of those budget cuts Read More

The Keys to Successful Care Coordination

Megan Pruce, vice president, business engagement strategies at Vanderbilt University Medical Center

Marketing has played a key role in the growth and success of one of the nation’s largest regional networks focused on population health and value-based care. Vanderbilt Health Affiliate Network (VHAN) is a physician-led clinically integrated network that coordinates care for 300,000 patients across the state of Tennessee and in several bordering states. Launched in Read More

Wearing Is Caring: Inspiring a National Movement to #MaskUp

#MaskUp

// By Jane Weber Brubaker // If marketing is about influencing people to change behaviors, then a new public service campaign launched just before the Thanksgiving holiday — #MaskUp — is marketing at its best. The coronavirus continues its rampage throughout the country as of this writing in early December, sickening people, taking lives, devastating Read More

The Future of Health Care Is Happening Today in Tennessee

// By Jane Weber Brubaker // Vanderbilt University Medical Center led the formation of a successful high-performance provider network that has met 100 percent of its quality goals in recent years and returned millions in incentives to network members. Marketing has played a key role in the growth and success of one of the nation’s Read More

Simple Technology Keeps Patients Connected to Care During COVID-19

Matthew Warrens, managing director of innovation at UnityPoint Health

“For the first time, many patients are experiencing what it’s like to be a rural patient where care feels out of reach,” says Blake Marggraff, CEO of CareSignal. “Patients who were once accustomed to frequent health touchpoints now feel the pressure to make do on their own — as providers experience staffing reductions and patients Read More

How Partnerships Help ChristianaCare Keep Delaware Healthy

When Bettina Tweardy Riveros joined ChristianaCare as chief health equity officer in 2016, she assumed responsibility for engaging community stakeholders in partnerships that advance ChristianaCare’s vision for a healthy Delaware. According to Riveros, the guiding principles of building strong community partnerships can be summed up in the phrase “nothing about us, without us.” This method Read More

Reaching At-Risk Teens With Comic Books on Tough Topics

Ashleigh Hall, marketing manager at Centerstone

Suicide rates in the United States have increased substantially over the past two decades, according to the American Psychological Association. Since 1999, the rate has jumped 35 percent. For teens, the suicide rate is also on the rise. The rate of suicide rose 50 percent between 2000 and 2016 for women and girls, and 21 Read More

ChristianaCare Connects with Community Partners to Address Social Determinants of Health in Delaware

View from the C-Suite: Bettina Tweardy Riveros, Chief Health Equity Officer at ChristianaCare // By Ndome Yvonne Essoka // When Bettina Tweardy Riveros joined ChristianaCare as chief health equity officer in 2016, she assumed responsibility for engaging community stakeholders in partnerships that advance ChristianaCare’s vision for a healthy Delaware. According to Riveros, the guiding principles Read More

Centerstone Uses Comics to Talk to Kids About Tough Topics

Althea Fung

// By Althea Fung // Suicide rates in the United States have increased substantially over the past two decades, according to the American Psychological Association. Since 1999, the rate has jumped 35 percent. For teens, the suicide rate is also on the rise. The rate of suicide rose 50 percent between 2000 and 2016 for Read More

Learn From the Retailers. They Are Stealing Your Customers.

Gary Druckenmiller, senior vice president, strategy and innovation at Healthgrades

See those retailers in your rearview mirror? They are the health care disruptors you’ve been hearing about — Walmart, Walgreens, CVS, Amazon, Google — and they are coming for you. They are closer than they appear, and they will steal your customers — if you don’t disrupt back. “The retailers have already nailed positive customer Read More

Who’s Looking Out for Consumers’ Health Care Interests These Days?

Lindsay Resnick

“We’ve been exposed!” exclaims Lindsay Resnick, executive vice president at Wunderman Thompson Health. “COVID shined a bright light on American health care — the best and the worst: gaps in its value chain, disparities in communities, advances in technology, changes in consumer behavior, and a culture of collaboration in crisis.” Resnick says health care consumers Read More

Retail Disruptors Stealing Your Customers? Time to Disrupt Back

jane weber brubaker

// By Jane Weber Brubaker // See those retailers in your rearview mirror? They are the health care disruptors you’ve been hearing about — Walmart, Walgreens, CVS, Amazon, Google — and they are coming for you. They are closer than they appear, and they will steal your customers — if you don’t disrupt back. “The Read More

Four Challenges Facing Health Care Marketers in COVID Recovery

Lindsay Resnick

// By Lindsay Resnick // Consumers want to know, “Who’s going to do the right thing when it comes to my health?” We’ve been exposed! COVID shined a bright light on American health care — the best and the worst: gaps in its value chain, disparities in communities, advances in technology, changes in consumer behavior, Read More

Filling In the Gaps Left By Telemedicine

Ann Mond Johnson, CEO, American Telemedicine Association

Telemedicine came to the rescue when COVID-19 first rattled the capacity and safety of health care delivery. It didn’t take long for hospitals, providers, and patients to embrace the conveniences, especially when federal waivers allowed for expanded access to virtual care services, and payers relaxed their reimbursement guidelines. But there’s a problem: The pandemic shed Read More

Telemedicine a Saving Grace — Unless You’re Poor or Don’t Speak English

Marcia Simon

// By Marcia Simon, APR // Telemedicine came to the rescue when COVID-19 first rattled the capacity and safety of health care delivery. It didn’t take long for hospitals, providers, and patients to embrace the conveniences, especially when federal waivers allowed for expanded access to virtual care services, and payers relaxed their reimbursement guidelines. Hospitals Read More

Mitigating the Effects of Social Determinants of Health

Jill Feldstein, chief operating officer of IMPaCT

The pandemic is hitting hardest among certain racial, ethnic, and minority groups. Through mid-June, non-Hispanic Black people had a COVID-19 hospitalization rate about five times that of non-Hispanic White people, according to the Centers for Disease Control and Prevention. Hispanic or Latino people had a hospitalization rate four times that of non-Hispanic White people. In Read More

The Strategic Considerations Behind a Successful Rebrand

Drew Fennell, chief communications and experience officer at ChristianaCare

Rebranding a large health system is a complex undertaking that is more than a marketing and design challenge; it requires a thoughtful, strategic approach to be successful. ChristianaCare, the largest health care provider in Delaware, unveiled its new brand identity in October 2019, after an 18-month planning process with its agency, Wax Custom Communications. The Read More

Community Health Workers Bring Health Systems New Benefits, Value During COVID-19

// By Kyle Hardner // As COVID-19 has spread throughout the United States, it has shed new light on a decades-old question: the role of social determinants of health in defining overall health outcomes. The pandemic is hitting hardest among certain racial, ethnic, and minority groups. Through mid-June, non-Hispanic Black people had a COVID-19 hospitalization Read More

ChristianaCare’s Rebrand: A Labor of Love

// By Marlene Kurban // Rebranding a large health system is a complex undertaking that is more than a marketing and design challenge; it requires a thoughtful, strategic approach to be successful. ChristianaCare, the largest health care provider in Delaware, unveiled its new brand identity in October 2019, after an 18-month planning process with its Read More