Population Health Management

Subtopics: Social Marketing, Value-Based Care, etc.

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Making Health Care Better for Underserved Communities: Viewpoints from HLTH 2022

January 17, 2023

// By Jane Weber Brubaker // Which is better — Medicare Fee-for-Service (FFS) or Medicare Advantage (MA)? Sachin Jain, MD, MBA, president and CEO of SCAN Group & Health Plan, doesn’t think it’s the right question. “We all know we have a broken health care system, and we have to try in our own ways to make it better,” he says. Jain was joined by Cheryl Pegus, MD, MPH, executive vice president of Health & Wellness at Walmart, in a session at HLTH 2022 in November, “Removing the Filter from the Business of Healthcare.” The panel discussion was moderated by Matthew Holt, founder/author of The Health Care Blog.

Moffitt Cancer Center Partners With Corporations in Effort to Address Health Disparities in Underserved Communities

January 12, 2023

Although cancer affects all populations in the United States, because of various social, environmental, and economic factors, some groups bear a disproportionate burden of the disease than others. For example, Black men are twice as likely to die from prostate cancer than non-Hispanic White men. In addition, Hispanic women are 40 percent more likely to Read More

Era of Change for Health Care Marketing: 6 Key Strategies for Future Success

January 11, 2023

// By Amalia Stanton // It has been 34 months since the COVID-19 pandemic uprooted our lives and altered the way we work — perhaps forever. This time period has been like no other for individuals working in the health care field, including the marketing and communications professionals who play a critical role in supporting operations, strategy, and the overall success of a health delivery organization. Similarly changed, consumers became less loyal to their health care brands, had higher expectations for ease of access and shorter wait times, and became increasingly less patient and forgiving.

Moffitt Cancer Center’s Health Equity Program Gives Business Opportunity to Improve Health of Local Communities

January 9, 2023

// By Althea Fung // Although cancer affects all populations in the United States, because of various social, environmental, and economic factors, some groups bear a disproportionate burden of the disease than others. For example, Black men are twice as likely to die from prostate cancer than non-Hispanic White men. In addition, Hispanic women are 40 percent more likely to be diagnosed with cervical cancer and 30 percent more likely to die from the disease than non-Hispanic White women. Over the years, many organizations have tried to implement programs and interventions to address health inequities in cancer care and other clinical areas. But many programs have fallen short due to various factors, including funding.

Tips to Reduce Stigma in Your Health Care Marketing

December 22, 2022

Let’s talk about something that often isn’t talked about enough in the health care industry: health care stigma. But more specifically, the role marketing can play in impacting social stigma around medical conditions. If you’re embarrassed by your medical diagnosis, you will probably keep it hidden. You may not seek help, or if you do, Read More

Has Your Health System Adopted Person-Centered Care?

December 15, 2022

If we’ve heard it once, we’ve heard it a thousand times: Health care is complex, dysfunctional, and slow to change. But one person can still make a difference. For Angelica Thieriot, it took a horrific experience as patient in a U.S. hospital in 1978 for her to imagine how different things could be if patients Read More

Health Care Marketers’ Critical Role in Reducing Health Care Stigma

December 14, 2022

// By Cheryl L. Serra // If you’re embarrassed by your medical diagnosis, you will probably keep it hidden. You may not seek help, or if you do, you may find under-the-radar, less-credentialed and less-qualified people. You likely won’t talk about your condition with others in your social circles, further limiting the availability of helpful resources and information you receive. Your medical care will likely suffer. An often undiscussed symptom of many conditions is the stigma attached to them that results in secrecy and shame around the diagnoses. Some of these include mental health and substance abuse issues, and smoking-related lung cancer.

44 Years of Person-Centered Care: The Power of Planetree to Transform Organizations

December 12, 2022

// By Jane Weber Brubaker // If we’ve heard it once, we’ve heard it a thousand times: Health care is complex, dysfunctional, and slow to change. But one person can still make a difference. For Angelica Thieriot, it took a horrific experience as patient in a U.S. hospital in 1978 for her to imagine how different things could be if patients came first. Long before the term “patient experience” became a thing, Thieriot, a native of Argentina, took it upon herself to change things for the better in the U.S.

Remote Patient Monitoring: Improving Outcomes and Reducing Costs

December 1, 2022

COVID escalated implementation of remote patient monitoring (RPM). Now, with the door pushed open, healthtech companies are competing to burst through and build clinical partnerships that stretch the boundaries of digital health. The potential for mobile health, which includes smartphone apps, wearables, and other monitoring devices, is massive. The percentage of physicians who feel digital health Read More

Ochsner Health Expands Remote Patient Monitoring to New Patient Groups, with Improved Outcomes and Reduced Costs

November 28, 2022

// By Marcia Simon, APR // COVID escalated implementation of remote patient monitoring (RPM). Now, with the door pushed open, healthtech companies are competing to burst through and build clinical partnerships that stretch the boundaries of digital health. The potential for mobile health, which includes smartphone apps, wearables, and other monitoring devices, is massive. The percentage of physicians who feel digital health tools are an advantage for patient care grew from 85 percent in 2016 to 93 percent in 2022, according to recent findings from the American Medical Association, citing clinical outcomes and work efficiency as top factors. The AMA study found that nearly one-third of physicians across a wide range of specialties currently use remote monitoring devices for patients, up from 12 percent in 2016.

Community Health Needs Assessment: Targeting Your Community’s Unique Needs and Concerns

November 17, 2022

Hospitals meet a vital need in the communities they serve. In 2016, hospitals spent $157 billion on financial assistance and community benefit activities across the country. To better understand the needs of the communities they serve, triennially, nonprofit hospitals are required by the Internal Revenue Service to complete a community health needs assessment (CHNA). The Read More

Southwestern Vermont Health Care Creates a Magazine to Meet Information Needs Identified by Its CHNA

November 14, 2022

Giving back to the community is a requirement of nonprofit health systems. This New England health care organization identified four priority areas and developed a print and online publication to provide information and resources for community members. // By Althea Fung // Hospitals meet a vital need in the communities they serve. In 2016, hospitals Read More

How to Set Your Health System Apart From Competitors? Try Niche Marketing

November 10, 2022

If niche marketing is defined as the business of promoting and selling a product or service to a specialized segment of a market, then Geisinger has powered its expertise for a specific population and area that is expected to grow going forward. Northeast Pennsylvania (NEPA) is rapidly becoming a distribution and shipping hub for e-commerce Read More

Geisinger 65 Forward Senior-Focused Primary Care Is Pure Niche Marketing

November 7, 2022

The over-65 population in northeast Pennsylvania is expected to double in the next decade. Geisinger is ready. // By John Marzano // Northeast Pennsylvania (NEPA) is rapidly becoming a distribution and shipping hub for e-commerce to reach roughly 60 percent of the U.S. within a day’s drive. Think Amazon Prime for a 1-to-2 day delivery Read More

Better Health, One Haircut at a Time

October 19, 2022

Barbers across the country are helping their customers identify and prevent health problems. For Black men, these trusted relationships can be a lifesaver. // By Althea Fung // We all know the trope — men don’t like to visit the doctor. Unfortunately, for Black men, the cliché has all too real consequences. Black men avoid Read More

For Health Care Marketers, SHSMD 2022 Was a Chance to Reflect and Recharge

October 13, 2022

The art of planning a conference involves taking the pulse of an industry, reflecting on the major themes, and creating a program that recharges attendees with inspirational ideas and the opportunity to build deeper connections with each other, and challenges them to think differently and consider fresh perspectives. At this year’s SHSMD Connections, it was Read More

Remote Patient Monitoring: Has the Tipping Point Arrived?

October 6, 2022

Remote patient monitoring — inside and outside the four walls of a hospital, with real-time connections between patients and providers — offers benefits to both. During the pandemic, hospitals needed to efficiently provide care to more patients without compromising safety, doctor-patient engagement, quality of care delivery, and patient satisfaction. Higher consumer expectations, increased digitization, and Read More

SHSMD Connections 2022: An Industry Reboot

October 5, 2022

Four keynote speakers encourage conference attendees to rebalance, reassess, rebound, and reset. // By Jane Weber Brubaker // The art of planning a conference involves taking the pulse of an industry, reflecting on the major themes, and creating a program that recharges attendees with inspirational ideas and the opportunity to build deeper connections with each Read More

How to Improve Outcomes and Exceed Patient Expectations with RPM and IoT

October 3, 2022

Real-time connections between patients and providers — inside and outside the four walls of hospitals — offer benefits to both. What are the strategic implications? // By Chintan Prajapati // Higher consumer expectations, increased digitization, and the Covid-19 pandemic have all contributed to the trend toward monitoring patient health remotely. This new frontier has ushered Read More

Building a Web of Trust to Overcome Health Disparities

August 29, 2022

This is a tale of three cities, or more accurately, two cities and a state, where partnerships between faith-based organizations and health systems — built on trust and mutual respect — are solving some of health care’s toughest challenges. // By Jane Weber Brubaker // An article titled “COVID and Race” appeared in the New Read More

A Shift From Volume To Value…and True Caring

July 7, 2022

In a fee-for-service world, “there’s a pretty hefty incentive to continue to drive more care into these hospital platforms,” says Jaewon Ryu, MD, JD, president and CEO of Geisinger. But is that what consumers want and need? Ryu doesn’t think so. “The reality is, not many people wake up and say, ‘I want to go Read More

Advancing Racial Justice and Health Equity, Diversity, and Inclusion (HEDI) in Times of Turmoil

July 2, 2022

// By Brian Griffin // Two tragic events sparked Johns Hopkins Medicine to strengthen its commitment to racial justice and HEDI through microsites and community outreach. In May 2020, the killing of George Floyd rocked the nation and sparked civil unrest and cries for racial justice that continue to reverberate today. At Johns Hopkins Medicine Read More

A Medical Career Spent in Service of Improving Health Disparities

June 30, 2022

Growing up, Lloyd Dean saw the impact of health disparities in his own community. His experiences motivated him to use his formidable leadership abilities to change things for the better. He will retire this summer after a long and impactful career. “Imagine 11 people in a house of three bedrooms and being on welfare when Read More

The Future of Health Systems: Caring for People and Populations

June 12, 2022

// By Jane Weber Brubaker // Four health system executives imagine the future and what it will take to succeed. In a fee-for-service world, “there’s a pretty hefty incentive to continue to drive more care into these hospital platforms,” says Jaewon Ryu, MD, JD, president and CEO of Geisinger. But is that what consumers want Read More

A Champion for the Common Good

June 10, 2022

View from the C-Suite, with Lloyd Dean, President and CEO of CommonSpirit Health // By Jane Weber Brubaker // Growing up, Lloyd Dean saw the impact of health disparities in his own community. His experiences motivated him to use his formidable leadership abilities to change things for the better. He will retire this summer after Read More