// By Alan Shoebridge // AI adoption requires careful stewardship. Northwell Health and Roswell Park Comprehensive Cancer Center are leading their organizations closer to AI fluency. Read on to learn about processes for embedding AI literacy in your organization, and how marketing can play an important role as a catalyst.
A new Strategic Health Care Marketing webinar sponsored by TILT’
Wednesday | October 21, 2026 | 2 p.m. Eastern
Your Presenters:
Your Moderator:
The discussion will explore:
A colorful cast of characters represents families, children, and seniors, and helps Community First Health Plans tell a simple story about coverage that supports people through every stage of life. Discover how Community First Health Plans combined fresh creative with an integrated marketing strategy to change perceptions and achieve key business goals.
// By Susan Dubuque // Clicks and calls can tell marketers whether a campaign is active. But health care leaders want to know how those interactions ultimately drive results. An industry leader and executives from University Hospitals and Ochsner Health share how connecting marketing activity to appointments, patients, and revenue can change the conversation about marketing’s value.
A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Presented September 1, 2026
Panelists:
Moderator:
Here are some of the topics that will be covered:
// By Susan Dubuque // Health care marketers know the funnel by heart: Awareness. Consideration. Conversion. But it does not reflect how people actually move through their day or how they engage with health care. Learn how shifting from a funnel mindset to a moment-based strategy can help marketers connect earlier, stand out, and drive action.
// By Jane Weber Brubaker // No more AI for AI’s sake, and no more vanity projects. That’s the message from industry leaders from Mass General Brigham, Renown Health, and Invoca. Learn how enterprise AI is progressing, and what it will take to deliver real value.
// By Erin Laviola // Renown Health’s migration to an AI-native CMS shows how structured content and the right training can help even small teams increase workflow efficiencies and online visibility. Read on to learn how an AI-native CMS enables a small team to efficiently manage a large website.
By combining predictive analytics, sophisticated segmentation, and personalized engagement, Virtua Health built a patient-centered strategy that connects patients with the right care while delivering measurable business results. Read on for practical takeaways that can help you get more from your CRM investment.
A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Presented August 18, 2026
Panelists:
Moderator:
Here are some of the topics that will be covered:
Southeast Georgia Health System built a recruitment campaign that connects incentives, internal engagement, and smart use of existing channels. With a clear goal and shared ownership, marketing and HR developed and implemented an ambitious recruitment effort. Discover whether the campaign reached its goal and see what a small budget can do.
// By Susan Dubuque // A colorful cast of characters represents families, children, and seniors, and helps Community First Health Plans tell a simple story about coverage that supports people through every stage of life. Discover how Community First Health Plans combined fresh creative with an integrated marketing strategy to change perceptions and achieve key business goals.
In this new report, we examine how innovative hospitals and health systems adapt their content strategies for an AI-driven search landscape while building stronger digital experiences. You’ll find practical examples and proven approaches that can help your organization create more effective content today while preparing for what comes next.
In the closing session of The Future of Hospital Websites virtual summit, Carolina Anthony, executive director, digital marketing at AdventHealth, and Skip Hidlay, former vice president and chief communications officer at The Ohio State University Wexner Medical Center (OSU) shared their distinct approaches to website design.
// By Susan Dubuque // Population health demonstrates an organization’s commitment to community before someone becomes a patient. Through targeted storytelling and CRM-powered engagement, health systems deepen consumer relationships, strengthen brand and clinician preference, and drive better outcomes. Read on for practical insights, proven strategies, and lessons learned from three organizations leading the way in population health.
// By Susan Dubuque // By combining predictive analytics, sophisticated segmentation, and personalized engagement, Virtua Health built a patient-centered strategy that connects patients with the right care while delivering measurable business results. Read on for practical takeaways that can help you get more from your CRM investment.
// By Susan Dubuque // Southeast Georgia Health System built a recruitment campaign that connects incentives, internal engagement, and smart use of existing channels. With a clear goal and shared ownership, marketing and HR developed and implemented an ambitious recruitment effort. Discover whether the campaign reached its goal and see what a small budget can do.
UChicago Medicine’s “Live Again” campaign confronts stigma, builds awareness, and drives appointments for pelvic health services in Chicago’s northern suburbs. See how research-driven strategy, relatable creative, and disciplined media planning generated appointments while reshaping the conversation around pelvic health.
// By Jane Weber Brubaker // In the closing session of The Future of Hospital Websites virtual summit, Carolina Anthony, executive director, digital marketing at AdventHealth, and Skip Hidlay, former vice president and chief communications officer at The Ohio State University Wexner Medical Center (OSU) shared their distinct approaches to website design.
// By Susan Dubuque // Podcast consumption is climbing, video is reshaping the format, and YouTube is becoming the front door. Discover how audience behavior is shifting, why video is accelerating growth, and how health care marketers can leverage this fast-growing and versatile channel.
Industry leaders Amanda Todorovich and Ahava Leibtag offer strategies for navigating the new search landscape. Inviting the audience to “Ask Us Anything,” this conversation, moderated by Lacey Reichwald director of marketing at Aha Media, was part of The Future of Hospital Websites virtual summit in March.
A free white paper, published by SearchStax
How website experience and site search drive trust, access and patient acquisition.
Download your copy to learn:
Today, every health care provider must recognize one emerging reality: Consumers are more informed, more skeptical, and more selective than ever in choosing their care. Conversational tools like ChatGPT shape early perceptions, change search behavior, and train patients on which providers to trust, often before a health system even enters the picture.
// By Susan Dubuque // UChicago Medicine’s “Live Again” campaign confronts stigma, builds awareness, and drives appointments for pelvic health services in Chicago’s northern suburbs. See how research-driven strategy, relatable creative, and disciplined media planning generated appointments while reshaping the conversation around pelvic health.
In this new report, we have compiled five varied Advertising Showcases from Onvida Health, The Christ Hospital Health Network, Northwell Health, Mount Sinai Health System, and Gilchrist. Each one explores the challenges behind the work and the strategies and tactics that brought each campaign to life, while also putting the campaign’s creative execution on display.