Physician Relations

Strengthen Your Brand Internally To Build Resonance Externally

Kelly David, director of marketing and public relations for Spectrum Healthcare Partners

Does your brand fully resonate with your employees? If the answer is “no,” and your mission and goals aren’t connecting internally, it’s important to invest time and resources to capture and distill market research data to create a unified vision. Then you’ve got a brand to promote externally. Look at Spectrum Healthcare Partners, a physician-owned Read More

Looking To Boost Your Health Care Brand? Consider Audio.

The Scope - University of Utah Health Radio - Logo

Have you incorporated audio content in your health care communications strategy? If not, you could be missing an opportunity to engage prospective patients who live in your service communities, and to position your organization as a leader to referring physicians across the country. While some health systems dabble in producing radio content and developing podcasts Read More

Strong Audio Strategy Can Boost Your Health Care Brand in New Ways

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// By Lisa D. Ellis // Have you incorporated audio content in your health care communications strategy? If not, you could be missing an opportunity to engage prospective patients who live in your service communities, and to position your organization as a leader to referring physicians across the country. Learn how one health system leads Read More

A Focus on Well-Being Improves Patient Satisfaction

Sometimes the best marketing opportunities come from just naturally doing the right thing for the people you serve. That’s certainly been the case for Beaumont Health, headquartered in Southfield, Michigan. Its commitment to caring for the community extends beyond addressing people’s physical health to also supporting their mental and spiritual well-being through an array of Read More

Referral Patterns Can Point a Path To Success

Tampa General Hospital

Close examination of your referral patterns may bring to light some surprising gaps in your current practices that could be impacting your revenues. That was recently the case at Tampa General Hospital (TGH), says Katie Alexander, director of physician relations at TGH. But once her organization identified the problem using a Physician Relationship Management (PRM) Read More

Align With Your Medical Staff for Optimal Results

Roger Kaiser Jr., MD, managing director, Berkeley Research Group, LLC

Is your organization truly on the same page as your physicians? If not, you may be missing important opportunities to maximize the quality and costs of the care you provide. Poor alignment among management and medical staff can cost you greatly—in lower patient satisfaction, lower physician retention, and reduced profit margins. “The relationship between physicians Read More

Physician Relations: The Secret to Keeping Patients in Your Network

Katie Alexander, Tampa General Hospital

// By Lisa D. Ellis // Close examination of your referral patterns may bring to light some surprising gaps in your current practices that could be impacting your revenues. That was recently the case at Tampa General Hospital (TGH), says Katie Alexander, director of physician relations at TGH. But once her organization identified the problem Read More

Learn What Your Patients Really Want—And Target Your Marketing Accordingly

West logo

Health care organizations increasingly focus on improving the patient experience as reimbursement levels are now tied to this essential measurement. Further, when patients aren’t satisfied with their medical care or how office staff treats them, they are apt to shop around for a new provider. Yet all too often, areas where health care organizations invest Read More

Don’t Overlook the Importance of Physician Relations

Ritch K. Eich, PhD

Q. What do the peach orchards of Northern California and most major health systems have in common? A. More than you might think, according to Ritch K. Eich, who worked on several ranches to earn his way through college before going on to build an impressive career that has included serving as vice president, senior Read More

8 Current and Future Health Care Trends: Experts Weigh In

Diane R. Weber, RN, BSN, MHA, SHSMD’s Executive Director

// By Lisa D. Ellis // What trends should be on your radar screen as you navigate the ever-changing health care field? Find out what a group of experts say is coming down the road so you can help your organization be prepared for whatever comes next. SHSMD’s Futurescan 2017-2022: Health Care Trends and Implications Read More

Blogging Can Spread Knowledge Within—as Well as Beyond—Your Organization

Blogging is becoming an increasingly important way to communicate with your target audience. And it can also provide a valuable forum for your staff to share their experiences and ideas within the larger organization and beyond. This lesson comes from Albert Einstein College of Medicine in New York City, where some forward-thinking staff members created Read More

What To Do When a Blogging Doctor Goes Off-Message

Physician-contributed writing provides a great way to provide thought leadership and to share your medical staff members’ expertise more broadly. It can also help to personalize your organization and make a deeper connection with patients. But it’s essential that any staff-contributed writing goes through a defined editorial process that ensures the content accurately represents your Read More

How Physician Relations Can Build Value Into Every Visit

// Sponsored Post //

An ideal visit between a physician liaison and a physician ends with both parties believing the visit was a valuable use of their limited time.

That’s why building value into every visit is so important, not just for the liaison, but for the physician. If they feel meeting with you is a good use of their time, they’ll do it again. If not, your next meeting might be with their gatekeeper. Respect their time and they’ll give you more of it.

Read this whitepaper to learn the details of these 7 actionable steps to building value into your meetings

  • Have a goal for every meeting
  • Prepare for every meeting
  • Adapt to the connecting style of your prospects
  • Create impactful conversations
  • Create value for both sides
  • Establish credibility
  • Be proactive

 
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5 Considerations When Developing Service Line Priorities

Service Line Priorities

// Sponsored Post //

Healthcare Organizations Don’t Succeed by Accident

Rather, organizational success most often comes from intentional and purposeful planning. Today’s hospitals face shrinking reimbursements, shifting reimbursement models and an increasing focus on reducing costs and utilization—making planning even more important.

To succeed in this environment, you must plan with purpose. It helps you grow in areas that improve organizational return and protect profitability. It also keeps you focused on your core mission, helping you avoid wasteful strategies.

Read this whitepaper to learn these five factors that will help you develop service line priorities:

  • Understand how each service line fits within your mission, vision & values
  • Measure the service line’s capacity & readiness for growth
  • Quantify the market opportunity for growth
  • Determine the service line’s value to your organization
  • Identify current & planned patient pathways

 

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5 Lessons Healthcare Organizations Can Learn from the Retail Sector

5 Lessons Healthcare Organizations Can Learn from the Retail Sector

// Sponsored Post //

Advances in technology over the past decade have made it possible to track customers’ demographics, lifestyle, habits, and preferences. At Buxton, we work with some of the fastest growing retailers that regularly gather such data and put it to work helping to customize products and services to meet the needs that exist.

This information can be invaluable for healthcare systems: guiding operations, site decisions, and marketing efforts.

In this white paper you’ll discover the key lessons we’ve gleaned from the retail world and find out how they apply to healthcare strategy and marketing. These lessons can provide your organization with a valuable blueprint to guide your efforts and grow your market share.

Download your white paper and learn:

  • How healthcare systems can use customer analytics to strengthen their positions in the marketplace
  • Which retail strategies can help health care marketers identify, attract, and retain the most profitable patients
  • How a retail mindset helps health care systems meet the long-term goals of population health while still providing essential fee-for-service care to keep their operations sustainable

 
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