Physician Relations

Subtopics: Physician Engagement, Liaisons, Onboarding, Referrals, etc.

Back to main topics page »

Marketing to Physicians? Ditch the Jargon and Use Plain Language

Ahava Leibtag

Plain language is crucial in health care marketing. It’s easier for readers to understand — and act upon — clear communication. But the case for plain language doesn’t apply only to patients. Plain language is just as important in physician marketing. Find out why physicians prefer plain language marketing content over technical jargon.

Proven: Physicians Prefer Plain-Language Marketing

CME Example Plain Language

// By Ahava Leibtag // Plain language is crucial in health care marketing. It’s easier for readers to understand — and act upon — clear communication. But the case for plain language doesn’t apply only to patients. Plain language is just as important in physician marketing. Find out why physicians prefer plain language marketing content over technical jargon.

Podcasting Playbook: Winning Strategies for Successful Podcast Marketing

Presenters

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on May 23, 2024

Podcasts are a popular, well-established audio medium used by healthcare institutions around the world to share longer-format content. They are an excellent marketing tool offering an array of benefits, including: increasing brand awareness, engaging patients, building community, and establishing thought leadership.

In this webinar, you’ll learn how to leverage the power of podcasts to enhance brand visibility and community/patient engagement. We’ll provide a playbook with practical tips related to defining your audience, content creation, hosting, and physician engagement.

You’ll hear from industry leaders — including 3 Platinum winners of the 2023 eHealthcare Leadership Awards “Best Healthcare Podcast” category — about how podcasts can be a valuable tool for elevating your marketing by connecting with audiences in a highly personalized way.

You’ll learn:

  • How to integrate podcasts into your digital marketing.
  • Practical tips for producing successful podcasts.
  • Ways to engage your audience and enhance your podcast’s performance.
  • What it takes to create and sustain an industry-leading podcast.

And much more…

Watch Now »

25 Years of Celebrating Excellence: eHealthcare Leadership Awards are Open

ehla logo 25th

// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

Conference Preview: HMPS24 Will Keep You Educated, Informed, and Connected

Dean Browell, chief behavioral officer, Feedback

When a health care conference sends out a call for speakers nine months in advance, you might wonder how current the sessions will be by the time the live event rolls around. That’s where the Healthcare Marketing & Physician Strategies Summit (HMPS24) advisory committee — made up of industry leaders convened by conference producer Judy Read More

An Innovative Approach to Reducing Workforce Shortages and Burnout in Health Care

Debora Goldberg Ph.D., associate professor, College of Public Health, George Mason University

People stay in their jobs when they feel valued, respected, and where relationships and teamwork are strong in high-pressure environments. At a time of unprecedented change in health care, the twin challenges of workforce shortages and burnout have emerged as formidable adversaries that impact the delivery of health care services to patients across the U.S., Read More

A Conference Hand-Crafted for You

Susan Alcorn, president, Alcorn Strategic Communications and counsel, Jarrard, Inc.

The Healthcare Marketing & Physician Strategies Summit (HMPS24) planning team has put together a star-studded program covering today’s top issues that will keep you educated, informed, and connected. // By Jane Weber Brubaker // When a health care conference sends out a call for speakers nine months in advance, you might wonder how current the Read More

George Mason University Takes the Lead in Combating Burnout and Workforce Shortages Through Evidence-Based Resiliency Training

John Marzano

People stay in their jobs when they feel valued, respected, and where relationships and teamwork are strong in high-pressure environments. // By John Marzano // At a time of unprecedented change in health care, the twin challenges of workforce shortages and burnout have emerged as formidable adversaries that impact the delivery of health care services Read More

Aligning Advertising and Organizational Purpose Through One Mission

lluh-logo

Nearly every health system has a mission statement, and most are a version of “meeting the health needs of the community.” But bringing a mission to life — truly operationalizing it — is a different matter. // By Susan Dubuque // Health care marketing budgets have declined significantly in the past year, and marketing leaders Read More

Does Your Health System’s Referral Management Process Need an Overhaul?

Angela Pettigrew, director of Provider Connect, Texas Children’s Hospital

For complex health systems with numerous specialties and subspecialties, referrals are their lifeblood — particularly referrals from external providers. Texas Children’s Hospital (TCH), a specialty pediatric hospital, was having difficulty keeping track of referrals. There wasn’t a standard process for sending and receiving referrals or tracking them once they were received, usually by fax, and Read More

HMPS 2023: Join the Crowd in Austin, April 17-19

Jane Weber Brubaker

This year’s Healthcare Marketing & Physician Strategies Summit is the perfect place to renew, refresh, and recharge with your industry peers. The Summit’s fully-packed program will send you home with plenty of actionable ideas to help your organization succeed. // By Jane Weber Brubaker // If you’re ready to roll up your sleeves, unwind, and Read More

Want More Referrals? Build a Better Provider Experience

Jane Weber Brubaker

Texas Children’s Hospital overhauled its referral management process and saw a 23 percent increase in referrals from external providers within two years. // By Jane Weber Brubaker // For complex health systems with numerous specialties and subspecialties, referrals are their lifeblood — particularly referrals from external providers. Texas Children’s Hospital (TCH), a specialty pediatric hospital, Read More

How UAMS Stays in Touch with Referring Providers

Keith Whitworth, director of marketing, University of Arkansas for Medical Sciences (UAMS)

Email has become a powerful tool in UAMS’ physician outreach toolkit. // By Jane Weber Brubaker // Marketing is all about understanding the needs of your market and finding ways to show how your product or service is the best solution for meeting those needs. As marketers, you know that part of your challenge is Read More

1 2 3 6