Focus on Public Relations: How to Protect Your Health System’s Image, Build Trust, and Navigate the Complexities of Public Opinion

February 1, 2024

Exclusive Member Report

Today, hospitals are under intense scrutiny and may find themselves on the receiving end of negative publicity. An effective public relations effort helps health care organizations maintain a positive image, foster trust among patients and consumers, and navigate the complex landscape of public opinion.

In this new report from Strategic Health Care Marketing, you’ll get critical insights on the current PR landscape in health care. Through case studies and expert insights, you’ll discover what health care organizations around the country are doing to step up their PR efforts and protect their brands.

Specifically, you’ll learn:

  • 3 challenges that health care PR professionals will likely face in 2024 with tips on how to prepare.
  • How public relations leaders from Northeast Georgia Health System and Providence address challenges and crises.
  • How Geisinger aligns marketing and PR efforts, maximizing budgets and increasing efficiency.
  • How an effective public relations effort helps OSF Healthcare enhance its national brand recognition.
  • How a commitment to total transparency helped University of Utah Health become the voice of authority for internal and external audiences during COVID-19.
  • How leaders from Saint Francis Health System, Uvalde Memorial Hospital, and Lee Health jumped into action to manage crises of epic proportions in their communities and what other organizations can do to prepare for effective crisis communication.
  • How Nebraska Health Network used grassroots PR efforts to enhance their health equity strategy and connect patients with needed services.
  • How UNC Health’s communications team prepares its hospital executives for thought leadership, plus 4 tips to prepare health care leaders to be effective communicators.
  • How collaboration between marketing and public relations allows Renown Health to support unified goals, address staffing shortages, and enhance the brand.

For more strategic insights and expert guidance to bolster your health care marketing efforts, download our report today.