Don Stanziano

Don StanzianoDon Stanziano

Chief Marketing Officer
Geisinger
Danville, PA

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Don Stanziano, MHA, APR, is chief marketing officer for Geisinger with responsibility for all enterprise marketing, brand management, public relations, internal communications, consumer research, and digital media, digital marketing and digital customer engagement platforms.

Stanziano joined Geisinger in January 2018 from Scripps Health in San Diego, California, where he had served for 16 years, including eight years as vice president for marketing and communications. He also held positions at Scripps as senior director for public relations and corporate communications, and director of public relations.

Don’s experience includes serving as press secretary and communications director for a member of the House of Representatives, and more than 10 years as a professional journalist in print and broadcast media serving as an editor and reporter.

Stanziano earned his Bachelor of Science in Journalism from Bowling Green State University in Bowling Green, Ohio, and his Master of Healthcare Administration from Ohio University in Athens, Ohio. He is accredited in public relations (APR) and a graduate of the Health Care Advisory Board Fellowship Program. A frequent presenter on health care marketing and communications trends, Stanziano is an active member of the American Marketing Association – Healthcare Executive Summit, the Public Relations Society of America, and the Society for Healthcare Strategy and Market Development (SHSMD) of the American Hospital Association.

Don has contributed his expertise to the articles listed below.

Bringing Health Care Marketing and PR Together

Don Stanziano, chief marketing officer for Geisinger

More and more, health care marketing and PR are coming together with a common goal of advancing organizational objectives. Gone are the days when marketing and public relations functions competed for funding, worked in silos, or thought that one side of the house was more creative than the other. Truth is, there’s plenty of creativity to Read More

Marketing & Public Relations: Why Reaching Across the Aisle Works

Don Stanziano, chief marketing officer for Geisinger

// By Wendy Stark Healy // One less silo would be welcome news for any health care organization. More and more, marketing and PR are coming together with a common goal of advancing organizational objectives. In this article, we hear from three marketing and PR leaders who share their perspectives on how the landscape has Read More