Don Stanziano

Don StanzianoDon Stanziano

Chief Marketing and Communications Officer
Geisinger
Danville, PA

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Don Stanziano, MHA, APR, is chief marketing officer for Geisinger with responsibility for all enterprise marketing, brand management, public relations, internal communications, consumer research, and digital media, digital marketing and digital customer engagement platforms.

Stanziano joined Geisinger in January 2018 from Scripps Health in San Diego, California, where he had served for 16 years, including eight years as vice president for marketing and communications. He also held positions at Scripps as senior director for public relations and corporate communications, and director of public relations.

Don’s experience includes serving as press secretary and communications director for a member of the House of Representatives, and more than 10 years as a professional journalist in print and broadcast media serving as an editor and reporter.

Stanziano earned his Bachelor of Science in Journalism from Bowling Green State University in Bowling Green, Ohio, and his Master of Healthcare Administration from Ohio University in Athens, Ohio. He is accredited in public relations (APR) and a graduate of the Health Care Advisory Board Fellowship Program. A frequent presenter on health care marketing and communications trends, Stanziano is an active member of the American Marketing Association – Healthcare Executive Summit, the Public Relations Society of America, and the Society for Healthcare Strategy and Market Development (SHSMD) of the American Hospital Association.

Don has contributed his expertise to the articles listed below.

Creating a Brand That Can Withstand a Global Pandemic

Don Stanziano, chief marketing and communications officer at Geisinger

Health care marketers know that building a successful brand is not just about new logos, taglines, and ads. The brand must accurately reflect the vision and beliefs that make up the culture of the organization, drive all strategic decisions, and form the foundation for communications with all audiences. “If your brand is authentic, you can Read More

Health Care Leaders Are Addressing COVID-19 Head-On

Linda MacCracken, senior principal at Accenture

Well before cases of COVID-19 began to spike in the U.S., health care organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is essential for all of us. To Read More

News from the Front: Health Care Shifts into High Gear to Address the Coronavirus

jane weber brubaker

// By Jane Weber Brubaker // Well before cases of COVID-19 began to spike in the U.S., health care organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is Read More

Edward M. Rafalski and Kathy Selker Join Editorial Advisory Board of Strategic Health Care Marketing

Ed Rafalski and Kathy Selker

The Strategic Health Care Marketing Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. I am very pleased to announce that Edward M. Rafalski, Ph.D., MPH, FACHE, and Kathy Selker have joined this elite group.

Bringing Health Care Marketing and PR Together

Don Stanziano, chief marketing and communications officer at Geisinger

More and more, health care marketing and PR are coming together with a common goal of advancing organizational objectives. Gone are the days when marketing and public relations functions competed for funding, worked in silos, or thought that one side of the house was more creative than the other. Truth is, there’s plenty of creativity to Read More

Marketing & Public Relations: Why Reaching Across the Aisle Works

Don Stanziano, chief marketing and communications officer at Geisinger

// By Wendy Stark Healy // One less silo would be welcome news for any health care organization. More and more, marketing and PR are coming together with a common goal of advancing organizational objectives. In this article, we hear from three marketing and PR leaders who share their perspectives on how the landscape has Read More

Ambulatory Pricing: Transform Your Pricing Strategy to Protect and Grow Market Share

Craig Ahrens, managing director, health solutions, Ankura

// By Craig Allan Ahrens and Sarah Hull // Hospital systems will be required to publish their chargemaster “list pricing” online by January 1, 2019, with the finalization of the Fiscal Year 2019 Medicare Hospital Inpatient Prospective Payment System (IPPS) and Long-Term Acute Care Hospital (LTCH) Prospective Payment System Final Rule (CMS-1694-F). Many states have Read More