Edward M. Rafalski and Kathy Selker Join Editorial Advisory Board of Strategic Health Care Marketing
The Strategic Health Care Marketing Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about.
I am very pleased to announce that Edward M. Rafalski, Ph.D., MPH, FACHE, and Kathy Selker have joined this elite group.
Ed Rafalski is chief strategy and marketing officer for BayCare Health System in Clearwater, Florida. He is responsible for all planning, business development, market research, marketing, digital front door services, contact center operations, government relations, public relations, and communications at BayCare Health System. Prior to BayCare, Ed was senior vice president of strategic planning & marketing for Methodist Le Bonheur Healthcare, Memphis Tennessee. After graduating from the University of Chicago with a bachelor’s degree in public policy studies, Ed received a master’s degree in public health from Yale University School of Medicine. He received his Ph.D. in public health sciences from the Division of Health Policy and Administration at the University of Illinois, School of Public Health where he has taught as clinical assistant professor.
Kathy Selker is president and CEO of Northlich, a leading strategic marketing firm based in Cincinnati, Ohio. Kathy’s path to a career in agency leadership was not typical. She studied economics as an undergrad, and that social sciences background trained her to look for the motivators that lead people to make the choices they make. She earned her MBA, and that prepared her to apply consumer behavior principles in the context of business objectives. As president and CEO since 2007, Kathy helps brands and companies understand both the contribution and the cost of their marketing efforts so they can deliver real value to their stakeholders.
The other members of the SHCM Editorial Advisory Board are:
- Susan Dubuque, principal, ndp
- Preston Gee, vice president, strategic marketing, CHRISTUS Health
- Howard J. Gershon, principal, New Heights Group
- Ross Goldberg, president and founder, Kevin/Ross Public Relations
- Linda MacCracken, senior principal, customer engagement, Accenture Health
- David Marlowe, principal, Strategic Marketing Concepts
- Don Stanziano, chief marketing officer, Geisinger
We are grateful to these Editorial Advisory Board members for sharing their experience and insights, and for helping us deliver valuable content that makes a difference to members like you.