Edward M. Rafalski, Ph.D., MPH, FACHEChief Strategy and Marketing Officer
BayCare Health System
Clearwater, FL
(513) 421-8840
Follow Ed: LinkedIn
Edward Rafalski, Ph.D., MPH, FACHE is chief strategy and marketing officer for BayCare Health System in Clearwater, Florida. He is responsible for all planning, business development, market research, marketing, digital front door services, contact center operations, government relations, public relations, and communications at BayCare Health System.
Prior to BayCare, Ed was senior vice president of strategic planning & marketing for Methodist Le Bonheur Healthcare, Memphis, Tennessee.
After graduating from the University of Chicago with a bachelor’s degree in public policy studies, Ed received a master’s degree in public health from Yale University School of Medicine. He received his Ph.D. in public health sciences from the Division of Health Policy and Administration at the University of Illinois, School of Public Health where he has taught as clinical assistant professor. Ed is also a member of the University of South Florida College of Public Health’s Master Health Administration Advisory Board. He is a Fellow of the American College of Healthcare Executives, Six Sigma Black Belt, and member of the 2014 TNCPE (Tennessee Center for Performance Excellence) Board of Examiners, trained in the Baldrige Criteria for Performance Excellence.
The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. We’re very pleased to announce that Suzanne Hendery Read More
The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. We’re very pleased to announce that Lindsay Resnick Read More
The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. We’re very pleased to Read More
// By Kyle Hardner // Amid the COVID-19 pandemic, U.S. health care facilities face a tsunami of rapid-fire change. Hospital marketing leaders, historically charged with promoting signature service lines, are rapidly transforming their role and their tactics to meet this unprecedented challenge. The new key priorities for health care marketing leaders include providing up-to-the-minute, accurate Read More
A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists
Originally presented March 24, 2020.
Your Presenters:
// By Jane Weber Brubaker // Well before cases of COVID-19 began to spike in the U.S., health care organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is Read More
// By Jane Weber Brubaker // Consumerism is driving all industries to innovate, and health care is no exception. The ideal state is a digitally enabled, frictionless consumer experience. But in a highly complex industry like health care that has traditionally operated with a command-and-control vs. consumer-centric mindset, it’s a massive change. Adding to the Read More
Consumerism is driving all industries to innovate, and health care is no exception. The ideal state is a digitally enabled, frictionless consumer experience. But in a highly complex industry like health care that has traditionally operated with a command-and-control vs. consumer-centric mindset, it’s a massive change. Adding to the cultural challenges, the pain points on Read More
The Strategic Health Care Marketing Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. I am very pleased to announce that Edward M. Rafalski, Ph.D., MPH, FACHE, and Kathy Selker have joined this elite group.