Rhoda Weiss, Ph.D., Joins Editorial Advisory Board of Strategic Health Care Marketing
The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about.
We’re very pleased to announce that Rhoda Weiss, Ph.D., has joined this elite group. Rhoda is president, Rhoda Weiss Consulting Group Inc. in Los Angeles. She is founder/chair of the AMA Health Care Executive Summit, bringing together 80 of the nation’s largest health system CMOs; and founder/leader of BetterTogether.Health — prominent Los Angeles health systems united to encourage people to put health first and access care when needed during the coronavirus pandemic.
Rhoda co-chairs Becker’s Healthcare Spring/Fall Conferences and is a U.S. Air Force/U.S. Space Force Chief of Staff National Civic Leader and National Security Forum Mentor. She has taught health care marketing, public relations, and fundraising. She is a Kellogg Foundation Fellow, a member of numerous boards, and is quoted extensively by national media. Her dissertation and comprehensive database of health care provider name changes led to extensive work on rebranding health care organizations.
View Rhoda’s full bio and articles she has contributed to here.
The other members of the SHCM Editorial Advisory Board are Susan Dubuque, principal, ndp; Howard J. Gershon, principal, New Heights Group; Ross Goldberg, president and founder, Kevin/Ross Public Relations; Linda MacCracken, senior principal, customer engagement, Accenture Health; David Marlowe, principal, Strategic Marketing Concepts; Ed Rafalski, chief strategy & marketing officer, BayCare Health; and Don Stanziano, chief marketing & communications officer, Geisinger.
We are grateful to these Editorial Advisory Board members for sharing their experience and insights, and for helping us deliver insightful content that makes a difference to members like you.