Howard GershonHoward J. Gershon

Principal
New Heights Group
Santa Fe, NM
(505) 986-1570

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Howard Gershon is a founding principal of New Heights Group in Santa Fe, N.M., a management consultancy. He has spent more than 35 years working with boards and senior managers on strategic planning, market research, organization, facility and program/service development initiatives. His national client base has included nonprofit healthcare providers, state, local, and federal government agencies and publicly held corporations. Howard has been a speaker at many national conferences and recently served as the ACHE Regent for New Mexico.

You can read his full bio on the firm’s site.

Howard has contributed his expertise to the articles listed below.

How To Position Your Service Lines for Success in Today’s Marketplace

Howard Gershon

Service lines may be the mainstay of your organization, but are you using them strategically for the realities of today’s marketplace? If not, you could be missing some important potential for getting, and keeping, your patients. Health care reform has changed the way most hospitals do business—and the impact includes an increased emphasis on value Read More

Gearing Up For Population Health, Part 3: So Many Problems, So Few Resources

Susan Dubuque

// By Susan Dubuque // Last year Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year we will delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of Read More

Restructuring Service Lines for Success

Service lines may be the mainstay of your organization, but are you using them strategically for the realities of today’s marketplace? If not, you could be missing some important potential for getting, and keeping, your patients. Responding to the Current Climate Health care reform has changed the way most hospitals do business—and the impact includes Read More

Geographic Expansion Is a Continuing Saga

Deborah Borfitz

// By Deborah Borfitz // A report from the Center for Studying Health System Change, published in the April edition of Health Affairs, concludes that hospitals are shifting their competitive focus to strategies that will give them a foothold in new geographic areas with well-insured populations. Under debate is how the employed strategies, ranging from Read More

Behavioral Health Programs Tailored to Niche Populations Gain Traction

Nancy Vessell profile pic

// By Nancy Vessell // Behavioral health services have come and gone in the halls of hospitals as reimbursements have waxed and waned, often losing in the competition for hospital space to more profitable service lines. But a growing number of psychiat­ric programs catering to targeted population segments—the elderly, college students, and war veterans, for Read More