Linda MacCracken Joins Editorial Advisory Board of Strategic Health Care Marketing

April 26, 2018
Linda MacCracken

Senior Principal, Customer Engagement, Accenture Health

The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about.

I’m very pleased to announce that Linda MacCracken has joined this elite group.

Linda is senior principal, customer engagement at Accenture Health. She works with providers and payers to translate business goals to customer-engaged transformation. She develops trusted relationships to understand client vision, combined customer health engagement leveraging opportunity and capabilities from technology, analytics to create target results in lower cost, greater access and profitable growth. Linda currently holds a faculty appointment teaching physician executives at Harvard’s Masters of Management Program, where she has taught since 2001. She is a frequent speaker addressing customer engagement innovation and development opportunity.

To view Linda’s full bio and articles she has written or contributed to, visit

The other members of the SHCM Editorial Advisory Board are: Susan Dubuque, principal, ndp; E. Preston Gee, VP, strategic marketing, Christus Health; Howard J. Gershon, principal, New Heights Group; Ross Goldberg, president and founder, Kevin/Ross Public Relations; David Marlowe, principal, Strategic Marketing Concepts; and Beverly Schulman, president, Turning Point Healthcare Advisors. We are grateful to these Editorial Advisory Board members for sharing their experience and insights, and for helping us deliver insightful content that makes a difference to members like you.