Linda MacCracken

Linda MacCrackenLinda MacCracken

Senior Principal, Customer Engagement, Accenture Health
Accenture
Glenview, IL
(877) 889-9009

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Linda MacCracken works with providers and payers to translate business goals to customer engaged transformation. She develops trusted relationships to understand client vision, combined customer health engagement leveraging opportunity and capabilities from technology, analytics to create target results in lower cost, greater access and profitable growth. Linda currently holds a faculty appointment teaching physician executives at Harvard’s Masters of Management Program, where she has taught since 2001. She is a frequent speaker addressing customer engagement innovation and development opportunity.

Linda has worked in and with health systems, payers and information firms to optimize cost and access growth using consumer engagement practices, analytics leverage and technology integration. She served as Vice President Product Management at Thomson Reuters, Vice President Advisory Services at Truven Health Analytics and Chief Strategy & Marketing Officer in industry. Linda holds an MBA in Health Care Management from Boston University and a Bachelor’s degree in Psychology with a Core in Political Science from Macalester College, MN.

You can view her full bio on the firm’s website.

Linda has contributed her expertise to the articles listed below.

Linda MacCracken Joins Editorial Advisory Board of Strategic Health Care Marketing

Linda MacCracken, senior principal at Accenture

The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. I’m very pleased to announce that Linda MacCracken has joined Read More

Aging Boomers and More: Key Topics To Watch in 2018

Linda MacCracken, senior principal at Accenture

“One of the great pleasures of [Strategic Health Care Marketing] is tracking the innovative marketing approaches that are key to building consumer engagement,” says Linda MacCracken, senior principal at Accenture (and member of the SHCM Editorial Advisory Board). After numerous conversations with providers and technology innovators, and from reviewing trending analytic indicators, she has identified Read More

Five Topics for Health Care Marketers to Manage in 2018

Linda MacCracken, senior principal at Accenture

// By Linda MacCracken // One of the great pleasures of this journal is tracking the innovative marketing approaches that are key to building consumer engagement. After numerous conversations with providers and technology innovators, and from reviewing trending analytic indicators, I have identified five key factors in building strong customer engagement. How do these topics Read More

Let’s Rethink Your Hospital Call Center

// By Andrea Simon, Ph.D. // A hospital “call center” often has been considered an irritating expense health care organizations have to endure, because people use phones and want to reach a doctor or patient in the hospital. But maybe it’s time to ask, “What if we’ve always been wrong?” Maybe a call center actually Read More