Focus on Recruitment and Retention: How Marketing Supports Hiring and Employee Retention

August 17, 2026

Exclusive Member Report


As workforce challenges continue across health care, marketing and communications teams play a larger role in helping organizations attract the right candidates while building a workplace culture that encourages employees to stay. Thoughtful recruitment campaigns and meaningful employee engagement can make a measurable difference in strengthening the workforce.

In this new report, you’ll discover how leading health systems use authentic storytelling, stronger internal communications, and closer collaboration across departments to support hiring and retention goals. From culture-driven recruitment strategies to creative digital campaigns, these examples offer practical ideas that can help you strengthen your organization’s workforce and employer brand.

Our goal for this report—and all Strategic Health Care Marketing member content—is to give you tools and tips, information and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high value, actionable ideas you can put to work today.

Featuring insights from:

Acenda Integrated Health, Orlando Health, Renown Health, Southeast Georgia Health System, The Christ Hospital Health Network, and The University of Toledo Medical Center.

Join 11,000+ marketers, communicators, and strategists at hospitals, health systems and other health care organizations.

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