Strategic Issues/Trends

Pulse Nightclub Shooting: Orlando Health’s Lessons Learned

Kena Lewis, APR, director, public affairs and media relations, Orlando Health

In the wake of three shootings in Texas and Ohio in August and September, Strategic Health Care Marketing reached out to Kena Lewis, APR, director, public affairs and media relations at Orlando Health in Orlando, Florida. Lewis managed communications after the 2016 Pulse nightclub shooting that killed 49 and wounded more than 50. We asked Read More

Everything Is Changing but Change Management

Why Doesn’t It Work? // By Andrea Simon, PhD // Change is hard, and leadership style can either make it easier — or more difficult. When traditional change management processes try to fix the symptoms, not the disease, the result is friction, resistance, and company fatigue. In today’s highly competitive, technologically disrupted health care environment, Read More

Kaiser Permanente Launches New Social Health Network

Loel Solomon, PhD, vice president of community health at Kaiser Permanente

Treating illness is important, but that is only a part of overall health. Social determinants of health (SDoH) — the conditions under which people are born, live, and work — are increasingly recognized as strong influences on health. Conditions like poverty, education level, and lack of social support contribute to more than half of premature Read More

Blueprint for Building Leaders in Health Care Communications

Jill McDonald Halsey, chief marketing and communication officer, Lawrence General Hospital

// By Jared Johnson // With the ever-changing nature of health care and communications today, the need for career guidance and professional development is stronger than ever. Programs like Emerging + Evolving Leaders by the New England Society for Healthcare Communications (NESHCo) give professionals new opportunities to gain the skills, relationships, and self-awareness needed to Read More

How To Attract and Retain Top Nursing Talent

Kathy Selker, President, Northlich

Facing a nursing shortage projected to increase in coming years, hospitals need to know how to hire and retain top talent — and marketing has a key role in this critical objective. Here’s an excerpt from Kathy Selker‘s new article for us on this topic; Selker is the president and CEO of Northlich. Health care needs Read More

Case Study: How One Hospital Survived a Ransomware Attack

The evening of January 11, 2018, Steve Long, president and CEO of Hancock Health and Hancock Regional Hospital, got a call he’s not likely to soon forget. “Our administrator on call had received a call from the lab. They said there is something wrong with our computers,” says Long. Not long after, the nursing staff Read More

BayCare Health’s Vision: Evidence-Based Design for Care Delivery

Jane Weber Brubaker

// By Jane Weber Brubaker // Consumerism is driving all industries to innovate, and health care is no exception. The ideal state is a digitally enabled, frictionless consumer experience. But in a highly complex industry like health care that has traditionally operated with a command-and-control vs. consumer-centric mindset, it’s a massive change. Adding to the Read More

High-Tech Care Delivery Plus High-Touch Human Interaction

Ed Rafalski, senior vice president and chief strategy and marketing officer at BayCare Health System

Consumerism is driving all industries to innovate, and health care is no exception. The ideal state is a digitally enabled, frictionless consumer experience. But in a highly complex industry like health care that has traditionally operated with a command-and-control vs. consumer-centric mindset, it’s a massive change. Adding to the cultural challenges, the pain points on Read More

Marketing Hospitals to Nurses

Kathy Selker, President, Northlich

How Marketing Can Support Your Employer Brand // By Kathy Selker // Facing a nursing shortage projected to increase in coming years, hospitals need to know how to hire and retain top talent — and marketing has a key role in this critical objective. Health care needs in the U.S. are growing rapidly. Baby boomers Read More

Survey: Provider Perspectives on Digital Access

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As health systems increasingly prioritize digital initiatives to transform patient access, engaging providers in the process will be critical to scaling access and promoting provider satisfaction. We surveyed PCPs and specialists to uncover their thoughts on – and appetite for involvement in – digital access initiatives. Based on responses from 200 providers, we have identified strategies for health systems to win provider buy-in on your modern digital initiatives.

Download the report to discover key findings about provider perspectives, including:

  • 91% want to be more involved in creating and maintaining their find-a-provider profile
  • While 63% think patient ratings and reviews are very or extremely important
  • 64% do not offer online scheduling, yet nearly half of this group expressed interest

For additional insights and best practice for partnering with your providers, download the report today.

Consumerism: 9 Factors Reshaping the Health Care Landscape

“Health consumerism continues to revolutionize the health care industry,” says Ken Robbins, founder and president of Response Mine Interactive (RMI). “The days when patients blindly followed their doctors’ recommendations — often without a single question asked — are long gone. Today, physicians and health care organizations face a much more engaged and empowered population. Patients are playing Read More

Health Consumerism — 9 Trends to Watch

// By Ken Robbins // Health consumerism continues to revolutionize the health care industry. The days when patients blindly followed their doctors’ recommendations — often without a single question asked — are long gone. Today, physicians and health care organizations face a much more engaged and empowered population. Patients are playing by a different set Read More

How To Land Top Talent in a Hot Job Market

Marc Cenedella, founder and CEO of Ladders

When Strategic Health Care Marketing caught up with Marc Cenedella, founder and CEO of Ladders, a popular high-end career website, he reiterated what we first heard last spring: “It’s the greatest market in 50 years.” “Job candidates don’t have the time of day,” he says. “They’re very busy. People have three or four conversations going, Read More

Hot Job Market Flips Traditional Hiring on Its Head

Tysen Kendig, vice president of communications, University of Connecticut

// By Wendy Stark Healy // Tysen Kendig, vice president of communications for the University of Connecticut, was recently hiring an assistant vice president for health marketing at UConn Health and noticed a much stronger applicant pool. Unlike past searches, he wasn’t getting a handful of good people mixed with marginally qualified applicants and those Read More

Why Effective Management of the Patient Journey Is Essential

Rich Phillips CEO and co-founder of Customer Evolution

“The U.S. health care industry is undergoing tremendous change — some might say disruption,” says Rich Phillips, CEO and co-founder of Customer Evolution. “This is driven by multiple factors, including rising consumer expectations, the significant cost of care noncompliance, and the emergence of nontraditional competitors.” In his new article, Phillips explains why health care marketers Read More

Walking the Talk with Price Transparency

Kathy Delis, administrative director of revenue cycle support, University of Utah Health

A 2017 price transparency study published in the journal Hospital Pediatrics found 30 out of 45 pediatric hospitals contacted provided price estimates. Only 12 of the 30 that provided estimates had online price calculators. A new price transparency guideline from the Centers for Medicare and Medicaid Services (CMS), which went into effect in January, is Read More

Making the Shift from Journey Mapping to Journey Management to Improve Patient Experience and Health Outcomes

Rich Phillips CEO and co-founder of Customer Evolution

// By Rich Phillips // The U.S. health care industry is undergoing tremendous change — some might say disruption. This is driven by multiple factors, including rising consumer expectations, the significant cost of care noncompliance, and the emergence of nontraditional competitors. To thrive within this tumultuous environment, health systems are increasingly focused on two important Read More

How Much Does It Cost? Addressing Price Transparency

Althea Fung

// By Althea Fung // Health care is in the midst of a shift toward a consumer-centric model — empowering patients to have a greater role in how their health care dollars are spent. But there’s a problem. It’s hard to shop around if no one can tell you how much services cost. A 2017 Read More

How (and Why) To Encourage Your Employees To Eat Well

Kansas Hospital Association Logo

Your hospital may get high marks for caring for patients, but how well does it measure up in caring for your employees’ health? The Kansas Hospital Association (KHA) is taking a leadership role in encouraging a growing number of health systems to serve up more nutritious options in their cafeterias and vending machines, with the Read More

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