Subtopics: Thought Leadership, Market and Regulatory Landscape, etc.
// By Susan Dubuque // A digital marketing expert urges health care marketers to stop focusing solely on conversions and to start building trust before fear and confusion shape patients’ decisions. Read on to discover how health care organizations can use digital content, health literacy, and earlier engagement to strengthen women’s health marketing.
// By Susan Dubuque // More than 200 organizations were honored for outstanding work across the digital healthcare spectrum at the 2026 eHealthcare Leadership Awards, announced October 25, 2026, during an awards presentation at the Healthcare Interactive Conference (HCIC). Read on for a detailed rundown of the 2026 Awards and view highlights of the winning entries.
A new Strategic Health Care Marketing webinar sponsored by TILT
Presented October 21, 2026
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// By Susan Dubuque // Health care leaders from The Ohio State University Wexner Medical Center, the American Nurses Association, and Aha Media share how audience insight, trusted expertise, distinctive storytelling, and smart distribution create content that stands apart. Discover how these leaders identify meaningful opportunities and build strategies that extend the value of their best work.
A new Strategic Health Care Marketing webinar sponsored by Schema App
Tuesday | November 17, 2026 | 2 p.m. Eastern
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No technical background required. This session is designed for healthcare marketing and digital leaders who want a clearer understanding of how to protect their brand, strengthen discoverability, and get more value from their existing website investments.
During a recent webinar, leaders shared tips for navigating beyond fragmented AI testing toward AI systems that work for your specific marketing organization. Here, the panelists discuss how to manage change brought about by AI, share a framework for understanding an organization’s starting point, and explain how to avoid one-off AI successes.
Clicks and calls can tell marketers whether a campaign is active. But health care leaders want to know how those interactions ultimately drive results. An industry leader and executives from University Hospitals and Ochsner Health share how connecting marketing activity to appointments, patients, and revenue can change the conversation about marketing’s value.
At Baptist Health, marketing has earned a seat at the leadership table, helping ensure the consumer’s perspective remains part of the decisions that guide the health system forward. Discover how Baptist Health’s leadership structure, collaborative culture, and faith-based mission help shape a high-functioning marketing organization focused on both growth and community impact.
A new Strategic Health Care Marketing webinar with insights from Aha Media
Presented September 23, 2026
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By the end of this session, participants will be able to:
// By Alan Shoebridge // AI adoption requires careful stewardship. Northwell Health and Roswell Park Comprehensive Cancer Center are leading their organizations closer to AI fluency. Read on to learn about processes for embedding AI literacy in your organization, and how marketing can play an important role as a catalyst.
// By Wendy Margolin // During a recent webinar, leaders shared tips for navigating beyond fragmented AI testing toward AI systems that work for your specific marketing organization. Here, the panelists discuss how to manage change brought about by AI, share a framework for understanding an organization’s starting point, and explain how to avoid one-off AI successes.
// By Susan Dubuque // Clicks and calls can tell marketers whether a campaign is active. But health care leaders want to know how those interactions ultimately drive results. An industry leader and executives from University Hospitals and Ochsner Health share how connecting marketing activity to appointments, patients, and revenue can change the conversation about marketing’s value.
A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Presented September 1, 2026
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// By Susan Dubuque // Health care marketers know the funnel by heart: Awareness. Consideration. Conversion. But it does not reflect how people actually move through their day or how they engage with health care. Learn how shifting from a funnel mindset to a moment-based strategy can help marketers connect earlier, stand out, and drive action.
// By Jane Weber Brubaker // No more AI for AI’s sake, and no more vanity projects. That’s the message from industry leaders from Mass General Brigham, Renown Health, and Invoca. Learn how enterprise AI is progressing, and what it will take to deliver real value.
By combining predictive analytics, sophisticated segmentation, and personalized engagement, Virtua Health built a patient-centered strategy that connects patients with the right care while delivering measurable business results. Read on for practical takeaways that can help you get more from your CRM investment.
A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Presented August 18, 2026
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Moderator:
Here are some of the topics that will be covered:
// By Susan Dubuque // At Baptist Health, marketing has earned a seat at the leadership table, helping ensure the consumer’s perspective remains part of the decisions that guide the health system forward. Discover how Baptist Health’s leadership structure, collaborative culture, and faith-based mission help shape a high-functioning marketing organization focused on both growth and community impact.
In this new report, you’ll discover how leading health systems use authentic storytelling, stronger internal communications, and closer collaboration across departments to support hiring and retention goals. From culture-driven recruitment strategies to creative digital campaigns, these examples offer practical ideas that can help you strengthen your organization’s workforce and employer brand.
Southeast Georgia Health System built a recruitment campaign that connects incentives, internal engagement, and smart use of existing channels. With a clear goal and shared ownership, marketing and HR developed and implemented an ambitious recruitment effort. Discover whether the campaign reached its goal and see what a small budget can do.
// By Susan Dubuque // Population health demonstrates an organization’s commitment to community before someone becomes a patient. Through targeted storytelling and CRM-powered engagement, health systems deepen consumer relationships, strengthen brand and clinician preference, and drive better outcomes. Read on for practical insights, proven strategies, and lessons learned from three organizations leading the way in population health.
At Memorial Health Dwaine & Cynthia Willett Children’s Hospital of Savannah, a pediatric residency recruitment video does more than tell a story; it accurately positions the program, attracts residents who thrive in its model, and helps build a sustainable pediatric workforce to support a vast regional footprint.
At Arkansas Children’s, plans were already in motion. A systemwide expansion, a new strategic plan, and a growing focus on research, access, and community partnerships had positioned the organization for its next phase. Read on to see how Tom Golisano helps reshape pediatric care, and how Arkansas Children’s advances that shared mission.
// By Susan Dubuque // By combining predictive analytics, sophisticated segmentation, and personalized engagement, Virtua Health built a patient-centered strategy that connects patients with the right care while delivering measurable business results. Read on for practical takeaways that can help you get more from your CRM investment.
// By Susan Dubuque // Southeast Georgia Health System built a recruitment campaign that connects incentives, internal engagement, and smart use of existing channels. With a clear goal and shared ownership, marketing and HR developed and implemented an ambitious recruitment effort. Discover whether the campaign reached its goal and see what a small budget can do.