Strategic Issues/Trends

Healthcare Marketing & Physician Strategies Summit 2021: Preview

Chris Boyer, vice president, digital & marketing intelligence, Beth Israel Lahey Health

// By Jane Weber Brubaker // This year’s conference is October 6-8 in South Florida. If you want to rub elbows with top industry leaders and learn from the best, this is the place to be. Among all the health care marketing and strategy conferences that had to upend their plans for in-person events in Read More

What Happens to Workplace Culture in a New Era of Remote Work?

Hitchcock Marketing & Communications

If necessity is the mother of invention, COVID helped us invent news ways of staying connected virtually. Is it possible to maintain a strong culture if remote work becomes part of the normal landscape?  Read an excerpt from our new article by Jean Hitchcock, president of Hitchcock Marketing & Communications, which explores this question. 2020 Read More

Coming this Fall: A Return to the In-Person SHSMD Annual Conference

Lisa Hinkle, deputy director of education, Society for Health Care Strategy & Market Development (SHSMD)

As COVID indicators in the U.S. continue on a positive trend and we ease back into normal life, the opportunity for industry colleagues to gather in person again has finally arrived with the Society for Health Care Strategy & Market Development (SHSMD) annual conference. This year, conference attendees have two options. SHSMD Connections will convene Read More

Lessons from Retail: How Health Care Can Win by Adapting to Changes in Consumer Behavior

Annie Haarmann and Adeline Ashley

Discover how ProMedica uses customer feedback and a digital-first approach to consumers to achieve stellar results across more than 400 facilities in 28 states.

A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Your Presenters:

  • Annie Haarmann, Head of Strategy and Consulting, Healthcare and Life Sciences, Reputation
  • Adeline Ashley, Director of Digital Strategy and Marketing Communications, ProMedica

Learn how to harness the power of digital to deliver a more retail-like experience in a changing environment. You’ll see real-world examples and learn best practices from health care leaders and industry disruptors.

Watch Now »

Providence CEO Discusses Current Issues and Future Challenges for Health Care

Providence

Rod Hochman, MD, president and CEO of Providence, kicked off the Becker’s Healthcare 11th Annual Meeting Virtual Experience in May with a discussion of issues of greatest concern to health care leaders. The conversation between Hochman and Rhoda Weiss, Ph.D., conference co-chair and president of Rhoda Weiss Consulting Group, provided insight into strategies employed by Read More

Corporate Culture and Connectiveness in the Age of COVID

Jean Hitchcock, president, Hitchcock Marketing & Communications

// By Jean Hitchcock // If necessity is the mother of invention, COVID helped us invent news ways of staying connected virtually. Is it possible to maintain a strong culture if remote work becomes part of the normal landscape?  2020 is a year none of us will soon forget. We will remember what we were Read More

Live from San Antonio — It’s SHSMD Connections 2021!

Jennifer Weiss Wilkerson, vice president and chief strategy officer at Sheppard Pratt and SHSMD board president

// By Jane Weber Brubaker // Since the first major industry conference was canceled back in March 2020, we’ve missed out on the energy and vitality that a live conference generates. The 2021 fall conference season kicks off with SHSMD’s annual conference in September, with the option of attending virtually in October for those who Read More

Hip Hop Public Health Reaches Communities With Music, Not Talk of “Herd Immunity”

COVID-19 vaccine hesitancy has become the new challenge in conquering the pandemic. Getting vaccines into the arms of vulnerable populations, including underserved communities of color, is a priority despite systemic distrust of the medical field resulting from generations of disparities in health care. “Medical institutions really have to find a way to speak the language Read More

CX Is a Key Weapon in the Battle for Market Share

Indigo Urgent Care Logo

“Disrupt or be disrupted.” That’s the advice Shari Campbell offers to anyone in traditional health care who is concerned about losing market share to retail health care stores as Walmart, Amazon, CVS, and others move into the business. Campbell, marketing director, retail health at MultiCare Health System in Tacoma, Washington, says MultiCare Health began to Read More

Free Report: 2021 Healthcare Reputation Report

// Sponsored Post //

This report gives the healthcare industry insight to improve patient care based on Reputation’s proprietary Reputation Score — the industry’s leading ranking of healthcare reputation. The report also offers crucial insight into how people search for care and what matters most to them during the pandemic.

Download now »

What’s Next for Health Care Marketing Post-COVID?

Dalal Haldeman, PhD, chief executive officer, Haldeman Marketing, LLC

COVID forced organizations to adapt quickly. Communicators’ skills were essential in navigating the crisis, and marketing led the way, meeting the extraordinary demand for information. Over the past year-plus, health system marketing departments radically shifted their priorities. The question is: Which COVID-era changes actually moved the industry forward and should remain? Which strategic initiatives have Read More

Free White Paper: Powering Patient Acquisition and Retention with Your Find-a-Provider

// Sponsored Post //

To attract consumers to your website and differentiate your brand, it is important to invest in your health system’s find-a-provider to deliver the modern experience consumers are seeking.

In this white paper, you will learn:

  • What consumers are looking for in their digital experiences
  • 3 digital strategies to improve patient acquisition and retention
  • 6 must-haves for your health system’s find-a-provider

Download now »

Building Vaccine Confidence in Communities That Need It Most

Helen Shelton, global chief diversity officer, Finn Partners

// By Marcia Simon, APR // Who wants to be part of a herd anyway? So why not call “herd immunity” “community immunity” instead? Hip Hop Public Health promotes Community Immunity as the ultimate act of love. Who doesn’t want more of that? COVID-19 vaccine hesitancy has become the new challenge in conquering the pandemic. Getting Read More

Can Traditional Health Care Hold Off the Retail Invasion?

James Gardner, marketing strategist and retail health expert

// By Jim Samuel // We’ve all been expecting it, but now that Walmart, CVS, Amazon, Walgreens, and others are upping their games, the question is more important than ever. Can traditional primary care and health systems survive the retail health onslaught, and what do they need to do to maintain market share and thrive? Read More

Reshaping Marketing After COVID: What’s the New Normal?

Catherine Harrell, chief marketing officer, Franciscan Missionaries of Our Lady Health System

// By Marlene Kurban // Top health system marketing executives weigh in on how COVID forced organizations to adapt quickly. Communicators’ skills were essential in navigating the crisis, and marketing led the way, meeting the extraordinary demand for information. Were greater flexibility and agility unexpected byproducts of a challenging year? Will they propel health care Read More

Free Report: Patient Access Post-Pandemic

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As care demand rebounds, healthcare organizations have the opportunity to differentiate themselves by creating increasingly flexible, patient-centric access and delivery models.

For more insights on how to meet changing consumer preferences, download the full report.

Download now »

Now is the Perfect Time to Leverage Out-of-Home Advertising

Matthew O’Connor, CEO and co-founder, AdQuick

“The COVID-19 pandemic has exposed a persistent challenge in health care: sharing public health and general health care initiatives with hard-to-reach and historically underserved communities,” says Matthew O’Connor of AdQuick. Here’s an excerpt from O’Connor’s new article: As health care systems and public health departments at the state, county, and local level look to gain Read More

A Physician Reflects on His Hospital’s COVID Battle Strategy

Dr. Ron Nutting, chief medical officer, Reading Hospital, Tower Health

Health systems activate their hospital incident command systems (HICS) during a crisis, but usually the crisis doesn’t last for more than a year as the coronavirus pandemic has. From the start of the pandemic, hospital incident command centers became the temporary headquarters for crisis management. Leaders had to adapt day-to-day to keep their organizations and Read More

Health Equity, Diversity, and Inclusion. Easier Said Than Done?

José Rodríguez, MD, associate vice president for Health Equity, Diversity, and Inclusion (HEDI), University of Utah School of Medicine

// By Marcia Simon, APR // Just the notion that groups of people are overlooked or marginalized means there’s much work to be done to level the playing field. The past year of glaring health disparities revealed that health care as an industry needs to step up and root out biases, even when unconscious, that Read More

How Banner Health Drove Patient Engagement & Service Line Revenue with Medicom Health Assessments (HRAs)

How Banner Health Drove Patient Engagement & Service Line Revenue with Medicom Health Assessments (HRAs)

// Sponsored Post //

Download this 5-page case study to discover how Banner Health deployed a carefully- crafted campaign centered around Medicom Health’s Heart Age and Lung Cancer Risk assessments (HRAs) to grow service line revenue.

Their challenge was figuring out where to intercept customers online and how to nurture them down the funnel in a cost-effective manner.

See how Banner Health:

    • Increased the quality and quantity of HRA completions
    • Gleaned greater value from the completions that occurred
    • Acted more deeply on user data to achieve business goals

Download now »