Strategic Issues/Trends

Level Up and Lead Your Organization to Digital Transformation

Sarah Sanders, chief marketing and brand experience officer at UCSF Health

University of California at San Francisco (UCSF) Health Creates a Coordinated Patient Experience with Persistent Cross-Functional Teamwork // By John Marzano // Incredible advances in health care over the past 20 years have dramatically improved patients’ outcomes and lives. Yet care remains difficult to access, expensive, inequitable, and falls short of consumer expectations despite advancements Read More

A Medical Career Spent in Service of Improving Health Disparities

CommonSpirit

Growing up, Lloyd Dean saw the impact of health disparities in his own community. His experiences motivated him to use his formidable leadership abilities to change things for the better. He will retire this summer after a long and impactful career. “Imagine 11 people in a house of three bedrooms and being on welfare when Read More

A Champion for the Common Good

Lloyd Dean, president and CEO, CommonSpirit Health

View from the C-Suite, with Lloyd Dean, President and CEO of CommonSpirit Health // By Jane Weber Brubaker // Growing up, Lloyd Dean saw the impact of health disparities in his own community. His experiences motivated him to use his formidable leadership abilities to change things for the better. He will retire this summer after Read More

Looking Into the Root Causes Underlying Health Inequities

Ndome Yvonne Essoka

The “Three C’s of Health Equity” aim to enhance providers’ knowledge about the cultures or groups usually defined by racial/ethnic or sexual minority groups, says attorney Ndome Yvonne Essoka. Here’s an excerpt from her new article: In recent times, buzzwords like “cultural competence”, “cultural humility,” and “cultural safety” have grown in popularity and become rooted Read More

How To Take the Lead in Strategic Discussions With Senior Leaders

Jennifer Horton, vice president of strategy, Ten Adams

For many senior leaders of health care organizations, adapting to constant changes in the COVID landscape for the past two years has been all-consuming. Yet refocusing on strategic priorities is essential for organizations to move forward. Marketers can play a pivotal role in making that happen by facilitating brief and focused meetings with senior administrators Read More

A Systemic Approach to Mental Health Care

Brenda Reiss-Brennan, PhD, APRN

More than 20 years ago, Brenda Reiss-Brennan, PhD, APRN, recalls being invited by Intermountain Healthcare (IH) primary care doctors to help improve the quality of mental health care for their patients and families. She recalls the doctors’ challenge: “Our biggest burden is stress, substance use, domestic violence, and depression our families are coming in with,” Read More

White Paper Download: Kettering Health – Be Your Best

// Sponsored Post //

Building and maintaining a strong hospital or health system brand is no easy task for healthcare marketers today.

Download this case study and discover how Kettering Health successfully launched a system-wide rebrand – despite consolidation, consumerism, and COVID – that drove a 26% increase in their Net Promoter Score and boosted patient loyalty.

Download now »

Successful Physician Relations Require a Multifaceted Approach

Endeavor Management

“Successful physician relationship management has been a longstanding goal of health care leaders,” says John McKeever of Endeavor Management. “No doubt its importance remains, but success requirements continue to evolve. If your organization is questioning what industry leaders are doing to maximize results from physician relations, you are not alone.” Here’s an excerpt from McKeever’s Read More

Avera Health Takes a Precision Approach to Improving the Patient Experience

Bruk Kammerman, senior vice president and chief information officer, Avera Health

// By Brian Griffin // Learn how one health care organization uses a unique new process supported by technology to enhance care and maximize the revenue potential of patient relationships. Avera Health is launching an innovative venture to improve the patient experience called Precision Patient Relationships (PPR)TM — a multifaceted marketing, clinical, and operational initiative Read More

Post-COVID, Data Dictates the Path Ahead at UNC Health

As marketers, we often preach the importance of data-driven decisions. Without data, marketing feels like a guessing game. But at UNC Health, describing the marketing and communications department as “data-driven” feels like an understatement. With an in-house consumer insights team and a robust survey process, data truly sits at the core of everything the team Read More

Beyond Cultural Competence: Cultural Humility, Cultural Safety, and Recommendations for Better Communication

Ndome Yvonne Essoka

// By Ndome Yvonne Essoka // The “Three C’s of Health Equity” aim to enhance providers’ knowledge about the cultures or groups usually defined by racial/ethnic or sexual minority groups. Safety and humility are key. In recent times, buzzwords like “cultural competence,” “cultural humility,” and “cultural safety” have grown in popularity and become rooted into Read More

Free Guide: Your Find Care Experience

// Sponsored Post //

With nearly 60% of consumers turning to the internet to find new care options, it’s more important than ever for healthcare organizations to make it easy for consumers to search for, select, and schedule care in a single Find Care experience.

For new insights into consumer preferences and actionable strategies for creating a holistic Find Care experience—plus a self-assessment checklist—download the guide.

Download now »

Behavioral Science and Digital Conversion Tools

Cathy Turner and Alyssa Carter

How Virginia Hospital Center Used “Nudge Theory” to Drive Service Line Growth

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on May 25, 2022

Your Presenters:

  • Cathy Turner, MS, Director Health Promotion & Senior Health at Virginia Hospital Center
  • Alyssa Carter, Director of Marketing at Wellsource

Watch Now »

Sneak Peek at HMPS 2022

Judy Neiman, president, the Forum for Healthcare Strategists

Looking to recharge and reconnect? Head to the 27th Healthcare Marketing and Physician Strategies Summit in Salt Lake City, May 16-18. Not only will you finally be able to emerge from the metaverse of nonstop Zoom meetings and spend quality time with your peers — in person — the lineup of sessions will give you Read More

Technology Platform Integrated with Primary Care Takes Aim at One of Health Care’s Most Crushing Problems: Mental Health

Brenda Reiss-Brennan, PhD, APRN

// By Cheryl L. Serra // Fragmentation and lack of coordination in health care are still rampant. Intermountain Healthcare has proven that a team-based, holistic approach to mental health, rooted in primary care and enabled through technology, improves outcomes and reduces cost. More than 20 years ago, Brenda Reiss-Brennan, PhD, APRN, recalls being invited by Read More

Struggling with Referral Growth? Align Your Physician Relationship Management Channels

John McKeever

// By John McKeever // When marketing, outreach, and operations collaborate to meet the needs of physicians, everyone wins. Successful physician relationship management has been a longstanding goal of health care leaders. No doubt its importance remains, but success requirements continue to evolve. If your organization is questioning what industry leaders are doing to maximize Read More

UCLA Health Is Tackling Health Care’s Racial Inequities Head-On

Mikel Whittier, director, health equity, diversity, and inclusion, UCLA Health

UCLA Health is emerging as a national leader in addressing racial inequities in health care and across society. In light of growing local and national awareness, the health system became one of the first health care organizations in the country to form an Office of Health Equity, Diversity, and Inclusion. “It’s perhaps the most visible Read More

Digital HEDI Communications Success

sawyer-simpkins

How Johns Hopkins Medicine Created a Winning Digital Solution and Outreach Strategy for Advancing Health Equity, Diversity, and Inclusion During the COVID-19 Pandemic

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on May 4, 2022

Your Presenters:

  • Suzanne Sawyer, Senior Vice President, Marketing and Communications, Johns Hopkins Medicine
  • David Simpkins, Vice President of Marketing and Communications, Johns Hopkins Medicine

Moderated by:

  • Brian Griffin, Health Care Journalist and Former Health System Marketing Director

sawyer-simpkins

Watch Now »