Focus on Internal Communications: Aligning Brand Messaging to Build a Cohesive Workforce and Enhance Recruitment and Retention Efforts

October 31, 2024

Exclusive Member Report


As health systems grapple with an increasingly tight labor market, the importance of a strong employer brand and robust internal communications strategy cannot be overstated. A cohesive brand strategy, aligned with the organization’s mission and values, helps attract top talent by showcasing it as a desirable place to work.


Collaboration across departments ensures that the brand message is consistent and resonates both internally and externally. Effective internal communications foster employee engagement, creating a shared sense of belonging and purpose among staff.


In this new report from Strategic Health Care Marketing, you’ll discover innovative strategies and approaches from hospitals and health systems around the country.

Specifically, you’ll learn:

  • A practical and scalable approach to formulating a dynamic brand strategy for your organization, featuring a successful case study from Corewell Health.
  • How evidence-based resiliency training developed at George Mason University aims to address workforce shortages and reduce burnout.
  • How Moffitt Cancer Center’s marketing and HR teams align with the brand to tackle recruitment and retention challenges.
  • How collaboration and brand alignment help address staff recruitment and retention challenges at Michigan Medicine.
  • How a coordinated brand, marketing, and human resources strategy promotes a positive culture, drives employee engagement, and attracts and retains top talent.
  • Highlights of Yuma Regional Medical Center’s internal campaign, “We Believe,” which sought to increase employee engagement and elevate the perception of quality for both internal and external audiences.
  • How a collaboration between marketing and HR helped LifePoint Health enhance nurse recruitment and employee experience.

For more strategic insights and expert guidance to bolster your health care marketing efforts, download your report today.