Internal Brand Management

Northwell Health Inspires Brand Love with “Resolutions” Campaign

northwell-logo

Welcome to the first Strategic Health Care Marketing Advertising Showcase. Each month, we feature challenges, tactics, and outcomes of a multimedia advertising campaign — offering you strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. Opportunity This past holiday season, the Northwell Health marketing team saw the opportunity Read More

Advertising Showcase: Northwell Health’s “Resolutions” 2023 Holiday Campaign

Susan Dubuque NDP

Welcome to the first Strategic Health Care Marketing Advertising Showcase. Each month, we feature challenges, tactics, and outcomes of a multimedia advertising campaign — offering you strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. // By Susan Dubuque // Opportunity This past holiday season, the Northwell Health Read More

Corporate and Brand Strategy Alignment Offers Competitive Advantage for Recruitment and Retention

Marcos Irigaray

When brand promise rings true for employees, organizations have a competitive advantage when it comes to recruitment, retention, and engagement. In health care organizations, the relationship between corporate strategy, culture, and brand is vital, complex, and often overlooked. But it holds immense potential for driving success. Across all industries, successful businesses achieve this relationship by Read More

Would Your Employees Recommend Your Organization as a Great Place to Work?

corporate-brand-strategies

When brand promise rings true for employees, organizations have a competitive advantage when it comes to recruitment, retention, and engagement. // By Marcos Irigaray // In health care organizations, the relationship between corporate strategy, culture, and brand is vital, complex, and often overlooked. But it holds immense potential for driving success. Across all industries, successful Read More