Focus on Healthcare Branding: How Health Care Organizations Stand Out and Drive Meaningful Connections with Consumers
Exclusive Member Report
In today’s competitive health care environment, having a strong brand is essential for providers to stand out and clearly communicate what makes them unique. Hospitals and health systems use branding to build trust, establish credibility, gain recognition, and create lasting connections within their communities.
More organizations are now focusing on delivering cohesive brand experiences across all touchpoints, making sure each interaction reflects their values and reinforces their brand promise. By maintaining a consistent, meaningful brand identity, health care providers can boost patient loyalty, drive growth, and strengthen their position in the market.
In this new report from Strategic Health Care Marketing, you’ll explore the strategies and initiatives health care organizations use to elevate their brands and connect more effectively with consumers.
Specifically, you’ll learn:
- How to balance short-term promotion and long-term branding in your health care marketing.
- How enterprise-wide collaboration between health system call centers and marketing teams helps Renown Health, Mount Sinai Health System, and The Ohio State Wexner Medical Center ensure positive customer experiences that deliver on the brand promise.
- How a strategic blend of brand advertising, development of a sophisticated online portal, and direct mail marketing led to a 14 percent boost in net new patient acquisitions at Providence.
- How South Shore Health creates a unique brand positioning by capturing and sharing stories of human kindness and personalized care.
- How to create strong brand connections with Gen Z women by understanding their unique health and wellness perspectives.
- About White Plains Hospital’s “Every Day” brand campaign, which elevated the organization’s reputation for providing complex care close to home.
- The strategy behind Emory Healthcare’s branding efforts to reposition the organization as an accessible brand.
For more strategic insights and expert guidance to bolster your health care marketing efforts, download your report today.