Focus on Content Marketing: Create Content that Drives Trust, Loyalty, and Measurable Results
Exclusive Member Report
Content marketing continues to be a powerful strategy for health care organizations, but the ground is shifting. Now, in addition to optimizing for SEO, content marketers must factor in AEO (answer engine optimization) and GEO (generative engine optimization).
In this new report from Strategic Health Care Marketing, you’ll learn that humanizing health system brands by investing in authentic storytelling is still a primary goal. But today, highly credible, content from experts also establishes a health system’s authority, increasing the likelihood of its content appearing in AI-generated answers.
Our goal for this report — and all Strategic Health Care Marketing member content — is to give you tools and tips, information and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high value, actionable ideas you can put to work today.
Featuring insights from:
Duke Health, UCSF Health, UPMC Children’s Hospital of Pittsburgh, Mount Sinai Health System, Seattle Children’s, UCLA Health, Lurie Children’s Hospital Chicago, Northwell Health, Orlando Health, Norton Healthcare, CommonSpirit Health, BayCare Health System, Baptist Health South Florida, Children’s Wisconsin, Corewell Health, Arkansas Children’s, Trinity Health of New England and Walmart Health.