CommonSpirit Health

Service Line Growth Strategies for Health Care Marketers

Lindsley Withey, senior strategic healthcare advisor

In the evolving health care landscape, developing successful service line strategies is more challenging than ever. Health systems are dealing with a range of issues and trends that affect the process, such as: Mounting financial pressures. Shifting payment models. Escalating competition from other providers and disruptors. Increasing post-COVID consumer expectations. Changing physician relationships. Rising staffing Read More

Keys to Effective Health System Service Line Planning for the Future

Amanda Trask, senior vice president, Clinical Institutes and Service Lines for CommonSpirit Health

// By Brian Griffin // CommonSpirit Health’s framework for successfully achieving clinically aligned service line growth. In the evolving health care landscape, developing successful service line strategies is more challenging than ever. Health systems are dealing with a range of issues and trends that affect the process, such as: Mounting financial pressures. Shifting payment models. Read More

A Medical Career Spent in Service of Improving Health Disparities

CommonSpirit

Growing up, Lloyd Dean saw the impact of health disparities in his own community. His experiences motivated him to use his formidable leadership abilities to change things for the better. He will retire this summer after a long and impactful career. “Imagine 11 people in a house of three bedrooms and being on welfare when Read More

A Champion for the Common Good

Lloyd Dean, president and CEO, CommonSpirit Health

View from the C-Suite, with Lloyd Dean, President and CEO of CommonSpirit Health // By Jane Weber Brubaker // Growing up, Lloyd Dean saw the impact of health disparities in his own community. His experiences motivated him to use his formidable leadership abilities to change things for the better. He will retire this summer after Read More

Why Tracking Lifetime Value Metrics Can Help Retention Efforts

Suzanne Sawyer, SVP, chief marketing and communications officer, Johns Hopkins Medicine

If acquiring a new customer is up to 25 times more expensive than retaining an existing one, why is so much attention paid to patient acquisition and so little to retention? Even the definition of “new patient” is relative. At what point does a former patient who has leaked out of the system have to Read More