Subtopics: Media Relations, External Communications, Events, News Rooms, etc.
// By Susan Dubuque // Philadelphia’s first behavioral health urgent care for adults provides immediate access to vital services, helping to reduce ED visits and inpatient stays and offering a positive experience even on the worst days. Read on to learn more about this care model, which aims to improve access, elevate patient experience, and prevent crises.
It’s no secret — the COVID-19 global pandemic drastically changed the consumer health care landscape. In recent years, health care consumers have become more selective about their care. Learn how Munson Healthcare identified the need to increase affinity with an important demographic — the “sandwich generation” — and developed a multichannel strategy to reach them.
SHSMD Connections is a must-attend event for health care marketers every fall. This year’s conference takes place October 13-15 in Denver. This three-day conference, jampacked with exceptional educational and networking opportunities, will fill you up with new ideas and fresh inspiration, and empower you to become a changemaker in your organization.
The convergence of technology and health care has raised concerns about data security. Nearly 75 percent of people are concerned about protecting their personal health data. High-profile class action lawsuits related to consumer privacy have caused significant financial and reputational damage to some health systems. How can you protect your organization?
// By Althea Fung // It’s no secret — the COVID-19 global pandemic drastically changed the consumer health care landscape. In recent years, health care consumers have become more selective about their care. Learn how Munson Healthcare identified the need to increase affinity with an important demographic — the “sandwich generation” — and developed a multichannel strategy to reach them.
The University of Maryland Medical Center employs a three-tier marketing strategy for its transplant program, using strategic communications for broad reach, targeted digital tactics for mid-funnel engagement, and search campaigns to capture bottom-funnel consumers. Find out how this leading medical center achieves impressive results with a multichannel marketing and communications strategy.
In this new report from Strategic Health Care Marketing, you’ll discover success stories from top health systems around the country who effectively use content to enhance their marketing efforts and get insights on how to leverage content marketing at your own organization.
// By Jane Weber Brubaker // SHSMD Connections is a must-attend event for health care marketers every fall. This year’s conference takes place October 13-15 in Denver. This three-day conference, jampacked with exceptional educational and networking opportunities, will fill you up with new ideas and fresh inspiration, and empower you to become a changemaker in your organization.
// By Ray Mina // The convergence of technology and health care has raised concerns about data security. Nearly 75 percent of people are concerned about protecting their personal health data. High-profile class action lawsuits related to consumer privacy have caused significant financial and reputational damage to some health systems. How can you protect your organization?
// By Susan Dubuque // The University of Maryland Medical Center employs a three-tier marketing strategy for its transplant program, using strategic communications for broad reach, targeted digital tactics for mid-funnel engagement, and search campaigns to capture bottom-funnel consumers. Find out how this leading medical center achieves impressive results with a multichannel marketing and communications strategy.
South Shore Hospital, part of South Shore Health, serves hundreds of thousands in the Greater Boston area. To differentiate itself, the marketing team crafted the brand positioning “Your Health, Our Passion, One Community,” reflecting the hospital’s commitment to offering exceptional services and fostering a community-centric healthcare approach.
// By Susan Dubuque // South Shore Hospital, part of South Shore Health, serves hundreds of thousands in the Greater Boston area. To differentiate itself, the marketing team crafted the brand positioning “Your Health, Our Passion, One Community,” reflecting the hospital’s commitment to offering exceptional services and fostering a community-centric healthcare approach.
In this new report from Strategic Health Care Marketing, you’ll get critical insights on the current PR landscape in health care. Through case studies and expert insights, you’ll discover what health care organizations around the country are doing to step up their PR efforts and protect their brands.
When ChatGPT burst into the public consciousness in late 2022, it sent ripples of excitement and concern through many professions. Those working in public relations and communication were especially interested. Questions abounded. Debate ensued. Would AI be a helpful addition to our jobs that we could control? Or something that would end our work as Read More
When a health care conference sends out a call for speakers nine months in advance, you might wonder how current the sessions will be by the time the live event rolls around. That’s where the Healthcare Marketing & Physician Strategies Summit (HMPS24) advisory committee — made up of industry leaders convened by conference producer Judy Read More
Leaders at Providence believe that almost every aspect of health care will be impacted by AI in the future — including communication and PR. // By Alan Shoebridge // When ChatGPT burst into the public consciousness in late 2022, it sent ripples of excitement and concern through many professions. Those working in public relations and Read More
The Healthcare Marketing & Physician Strategies Summit (HMPS24) planning team has put together a star-studded program covering today’s top issues that will keep you educated, informed, and connected. // By Jane Weber Brubaker // When a health care conference sends out a call for speakers nine months in advance, you might wonder how current the Read More
In this new report from Strategic Health Care Marketing, you’ll get critical insights on the current PR landscape in health care. Through case studies and expert insights, you’ll discover what health care organizations around the country are doing to step up their PR efforts and protect their brands.
Those entrusted with communicating clear messages during crises know that such communication is successful only if people believe what is said is true. But the time to build that trust is not when a crisis hits. That’s too late. Trust must be built through years of candid, timely, frequent, and honest communication. The same can Read More
Trust in the health care system continues to be low, so how do you get people to believe your advertising? // By Ross K. Goldberg // Editor’s Note: This article kicks off our Q1 series on Advertising — and what better place to begin than with the ingredient most essential for successful advertising: TRUST. Those Read More
What is the greater challenge: identifying challenges that health care public relations will face in 2024 or limiting those truths to a 1,200-word article? The answer is clearly the latter. Year after year health care public relations professionals see unanticipated new challenges pile up on those left over from the year prior until the hill Read More
Senior-level public relations expert predicts communication challenges that health care organizations may experience as we gear up for the coming year. // By Ross K. Goldberg // What is the greater challenge: identifying challenges that health care public relations will face in 2024 or limiting those truths to a 1,200-word article? The answer is clearly Read More
Among the most important currencies in health care is trust. Meanwhile, trust in leadership today is at an all-time low. According to PwC’s 2022 Consumer Intelligence Series on Trust, 87 percent of executives think customers highly trust their companies. In reality, it’s roughly 30 percent. That makes thought leadership from hospital executives a key method Read More
How UNC Health’s communications team prepares hospital executives for thought leadership. // By Wendy Margolin // Among the most important currencies in health care is trust. Meanwhile, trust in leadership today is at an all-time low. According to PwC’s 2022 Consumer Intelligence Series on Trust, 87 percent of executives think customers highly trust their companies. Read More
Health systems rely on their communications teams to keep all stakeholders informed during a crisis and help to bring healing to the community in the aftermath, through empathetic messaging. At SHSMD Connections in September, three health system communications leaders shared their experiences following a crisis in their respective communities. “Sometimes the strength of the people Read More