Discover the Heartfelt Stories of Kindness that Define South Shore Health’s Unique Brand Positioning

June 13, 2024

South Shore Health logoThe Greater Boston area is home to some of the nation’s most renowned academic medical centers, including Massachusetts General Hospital, Brigham and Women’s Hospital, and Boston Children’s Hospital. Yet just 17 miles down the road is South Shore Hospital, part of South Shore Health, which serves hundreds of thousands of people in the region.

The marketing and communications team has created a unique brand positioning to differentiate this community provider and align with its mission, vision, and values: Your Health, Our Passion, One Community.

“We are the largest independent health system in southeastern Massachusetts,” says Susan Griffin, director of public relations and communications at South Shore Health. “But we are also ‘neighbors caring for neighbors,’ offering a breadth of services and exceptional resources along with important clinical partnerships to improve the health and wellness of our community.”

One way the team brings South Shore Health’s brand to life is by mining for stories of acts of human kindness and then leveraging them into smart strategic communications efforts that touch the hearts of internal and external audiences.

As you read the rest of this article, be prepared to smile — and perhaps even cry — at these examples of genuine caring.

Read the full article to discover the heartwarming stories of kindness and exceptional care that make South Shore Health stand out as a community provider: How Stories of Human Kindness Help One Hospital Reinforce Its Brand

Best regards,
Matt Humphrey