Learn What Your Patients Really Want—And Target Your Marketing Accordingly

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Health care organizations increasingly focus on improving the patient experience as reimbursement levels are now tied to this essential measurement. Further, when patients aren’t satisfied with their medical care or how office staff treats them, they are apt to shop around for a new provider. Yet all too often, areas where health care organizations invest Read More

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Do You Know What Your Patients Want? Find Out—and Better Tailor Your Marketing for Their Needs and Preferences

Allison Hart, MBA, vice president of marketing for West Corporation

// By Lisa D. Ellis // Health care organizations increasingly focus on improving the patient experience as reimbursement levels are now tied to this essential measurement. Further, when patients aren’t satisfied with their medical care or how office staff treats them, they are apt to shop around for a new provider. Yet all too often, Read More

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What’s Good for Patients Is Good for Business, Too

Lisa D. Ellis

Have you ever truly wondered what it’s like to walk in your patients’ shoes? Many health care marketers today view patient experience in the context of how well a person interacts within the various touchpoints of his/her health care system, as well as by how satisfied the patients are with the care and information they Read More

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How to Commit Health Care Marketing Heresies for Fun and Profit

Peter Hochstein

Notable Health Care Advertising // By Peter Hochstein // “Health care heresies?” No doubt about it. Since April of this year, a New York advertising agency called Brandfire has been committing the advertising equivalent of heresy on behalf of North Memorial Health, a respected Minneapolis-St. Paul area hospital system with two hospitals, some 650 beds, Read More

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Putting Patients in the Driver’s Seat to Educate the Medical Community

Lisa D. Ellis

// By Lisa D. Ellis // Have you ever truly wondered what it’s like to walk in your patients’ shoes? Many health care marketers today view patient experience in the context of how well a person interacts within the various touchpoints of his/her health care system, as well as by how satisfied the patients are Read More

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Customize the Patient Experience To Increase Satisfaction

Stacy Palmer, CPXP, senior vice president of The Beryl Institute

At a children’s hospital in Massachusetts, families of patients trying to park their cars in the very crowded multilevel garage will find a valet waiting at the top level to take the vehicle for them if the lot is full. This helps to relieve parents’ stress and makes a difficult day a little easier. In Read More

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One Size Doesn’t Fit All: A Custom Approach to Enhancing Patient Experience

Stacy Palmer, CPXP, senior vice president of The Beryl Institute

// By Lisa D. Ellis // At a children’s hospital in Massachusetts, families of patients trying to park their cars in the very crowded multilevel garage will find a valet waiting at the top level to take the vehicle for them if the lot is full. This helps to relieve parents’ stress and makes a Read More

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