Reflections on 25 Years in Health Care Marketing and What the Future Will Bring
Chris Bevolo, author of “Joe Public Doesn’t Care About Your Hospital,” shares his thoughts on the evolution of health care marketing in this Q&A. Here’s how he sums it up: “At the end of the day, we need to make things better, whether it’s marketing, health care, or the world.”
// By Alan Shoebridge //
Health care marketing is a field marked by rapid change, unique challenges, and the constant need to prove value. After more than 25 years focusing on health care, Chris Bevolo, an influential author, agency founder, and thought leader, announced that he is stepping away to focus on new pursuits in 2026.
Chris Bevolo, Consultant, Advisor, Advocate
I recently sat down with Chris to discuss the evolution of health care marketing, lessons learned over decades, what the future holds for marketers and communicators, and how we all can survive and thrive in the future of this industry.
Read on for Bevolo’s observations about the evolution of the health care industry, and his advice for anyone seeking to make a difference today and in the future.