Health Disparities

One Top Trend for 2022: Health Care at Home Is Booming

Wunderman Thompson Health

“The ability to attract, activate, and guide consumers through health care’s labyrinth depends not only on reimagining the business of health care but building relationships of value and trust that result in inspired, confident customers,” says Lindsay R. Resnick of Wunderman Thompson Health. Here’s an excerpt from his new article: Health care transformation was all Read More

Six Impact Trends for 2022: Health Care’s Transformation Journey Continues

Lindsay Resnick

// By Lindsay R. Resnick // The ability to attract, activate, and guide consumers through health care’s labyrinth depends not only on reimagining the business of health care but building relationships of value and trust that result in inspired, confident customers. Health care transformation was all the buzz throughout 2021. To be transformed means to Read More

Industry Leaders Reflect on the Unique Challenges of 2021

Mark Klein, senior vice president, Corporate Communications & Public Affairs, Dignity Health

“For two years, marketing and communication professionals have faced the excruciating crisis of a pandemic nothing fully prepared us for,” says Rhoda Weiss, president of the Rhoda Weiss Consulting Group. “We’re changing how and from where we work, balancing dichotomies of layoffs and staff shortages, experiencing colleague and personal burnout, dealing with new and conflicting Read More

The Crucial Intersection of Public Health and Clinical Care

Lara Sim, director of Community Health and External Affairs, Seattle Children's Hospital

COVID testing. Vaccines. Health equity. Do they fall under public health or clinical care? In most cases, it’s both, or should be. The gap between hospital-based clinical care and public health is shrinking, as community health initiatives increasingly focus on wellness and prevention. Health systems typically function as separate entities. Nationwide, the drive for revenues and Read More

When Public Health Meets Collaborative Clinical Care, Good Things Happen

Joie McCracken, MPH, program manager for Public Health – Seattle & King County

// By Marcia Simon, APR // “Medicine and public health share a common mission … however, important differences have prevented their integration and effective working collaboration,” says the author of a 2020 NIH publication: Covid-19: An Imperative to Bridge the Gap Between Medicine and Public Health. The work of the King County Hospitals for a Read More

Looking Toward the Future by “Unscaling” Health Care

Jefferson Health

Things are changing when the CEO of a major health system comprising 14 hospitals — soon to be 18 — tosses around phrases like “health care at any address” and says things like, “We want to be the partner for those people who want to thrive without health care getting in the way.” The definition Read More

The Key That May Finally Unlock the Door to Health Care Transformation

Steve Klasko, MD, MBA, CEO of Jefferson Health and president of Thomas Jefferson University

View from the C-Suite: Stephen K. Klasko, MD, MBA, President, Thomas Jefferson University and CEO, Jefferson Health // By Jane Weber Brubaker // There are two words Steve Klasko uses a lot: “What if…?” Like other visionary health system leaders, he’s scaling up to meet the reality of health care today, while at the same Read More

Health Equity, Diversity, and Inclusion. Easier Said Than Done?

José Rodríguez, MD, associate vice president for Health Equity, Diversity, and Inclusion (HEDI), University of Utah School of Medicine

// By Marcia Simon, APR // Just the notion that groups of people are overlooked or marginalized means there’s much work to be done to level the playing field. The past year of glaring health disparities revealed that health care as an industry needs to step up and root out biases, even when unconscious, that Read More

Mentoring Program Creates Pipeline To Fill Health Care Leadership Roles

A few seminal moments led to the genesis of the Bluford Healthcare Leadership Institute (BHLI). Marketed as an intense professional development program, BHLI has a self-proclaimed mission to “eliminate health care disparities among minority and vulnerable populations by cultivating a pipeline of culturally competent under-represented scholars for leadership roles in health care.” John W. Bluford Read More

Transforming Care Delivery in a Post-COVID World

Toby Cosgrove, executive advisor and former CEO and president, Cleveland Clinic

View from the C-Suite: Toby Cosgrove, MD, Executive Advisor and Former CEO and President of Cleveland Clinic // By Jane Weber Brubaker // In an interview with StartUp Health co-founders, Dr. Toby Cosgrove shares his perspectives on what we’ve learned from the pandemic, how technology accelerated innovation, and how it will continue to open new Read More

How Partnerships Help ChristianaCare Keep Delaware Healthy

When Bettina Tweardy Riveros joined ChristianaCare as chief health equity officer in 2016, she assumed responsibility for engaging community stakeholders in partnerships that advance ChristianaCare’s vision for a healthy Delaware. According to Riveros, the guiding principles of building strong community partnerships can be summed up in the phrase “nothing about us, without us.” This method Read More

ChristianaCare Connects with Community Partners to Address Social Determinants of Health in Delaware

View from the C-Suite: Bettina Tweardy Riveros, Chief Health Equity Officer at ChristianaCare // By Ndome Yvonne Essoka // When Bettina Tweardy Riveros joined ChristianaCare as chief health equity officer in 2016, she assumed responsibility for engaging community stakeholders in partnerships that advance ChristianaCare’s vision for a healthy Delaware. According to Riveros, the guiding principles Read More

Filling In the Gaps Left By Telemedicine

Ann Mond Johnson, CEO, American Telemedicine Association

Telemedicine came to the rescue when COVID-19 first rattled the capacity and safety of health care delivery. It didn’t take long for hospitals, providers, and patients to embrace the conveniences, especially when federal waivers allowed for expanded access to virtual care services, and payers relaxed their reimbursement guidelines. But there’s a problem: The pandemic shed Read More

Telemedicine a Saving Grace — Unless You’re Poor or Don’t Speak English

Marcia Simon

// By Marcia Simon, APR // Telemedicine came to the rescue when COVID-19 first rattled the capacity and safety of health care delivery. It didn’t take long for hospitals, providers, and patients to embrace the conveniences, especially when federal waivers allowed for expanded access to virtual care services, and payers relaxed their reimbursement guidelines. Hospitals Read More

Ascension’s Nick Ragone Supports the Community at All Levels

Health care organizations play an important role in their communities that goes beyond providing health care services within the four walls of a hospital, clinic, or urgent care center. Outreach and community-based programs target specific populations to improve health and quality of life with a goal of keeping people out of the hospital. At Ascension, Read More