A new Strategic Health Care Marketing webinar for health care marketers, communicators, and digital strategists
Wednesday | May 15, 2019 | 2 p.m. Eastern
Sponsored by Digital Echo
The Americans with Disabilities Act (ADA) covers much more than ramps and rails. Today, accessibility includes the internet and the digital accommodations required for people with vision, hearing, or mobility impairments.
Compliance with accessibility guidelines isn’t just a moral imperative — it’s a legal one. With web accessibility lawsuits increasing every year, it’s not a matter of if, but when, organizations not in compliance will be sued.
Does your website provide equal access to people with disabilities, including digital content? In the recent past, digital accessibility was complicated, labor-intensive, and expensive, and often required disruptive website redesign. Now, there are efficient and effective technological solutions that take into account your resources, timelines, and budget.
Join us on May 15 and learn how you can remove the compliance burden from your team and offer a website that is more usable for all of your visitors.
In this webinar, you’ll learn:
- How laws and regulations about digital accessibility apply to your health care organization
- The importance of compliance given aggressive legal challenges
- How to meet compliance standards and mitigate risk without burdening your marketing team or incurring expensive redesign costs
- How to ensure that your organization’s website is fully accessible, including improved user engagement, conversion optimization, and SEO considerations
You’ll leave this webinar with the ammunition you need to make the case to C-Suite leaders that digital accessibility is as much a priority as accessible buildings — and the risks of noncompliance are too great to ignore.