Centralized Strategy, Local Impact:
Inside CHRISTUS Health’s Marketing Transformation
A new Strategic Health Care Marketing webinar
for healthcare marketers and strategists
Presented July 9, 2025
This webinar is free for members of Strategic Health Care Marketing
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Your Presenters:
- Jeff Stewart, Vice President, Strategic Marketing, CHRISTUS Health
- Julie Benton, President, &well
Sponsored by &well
This event is free to attend thanks to our event sponsor.
How do you unify your brand across a large and growing system without losing the local relevance patients trust?
CHRISTUS Health is in the middle of its marketing maturity journey, moving toward a centralized approach to advertising efforts without losing what matters locally. In this candid, strategy focused session, you’ll get an inside look at how CHRISTUS is gaining efficiencies while executing local priorities, and how &well's Marketing Maturity Model is guiding every step.
Join us for this free webinar to benchmark your approach against a real-world case study. You’ll come away with actionable ideas, no matter where you are on the marketing maturity curve.
You’ll learn:
- How CHRISTUS Health structures its marketing model for systemized campaign planning that accounts for regional variation
- How maturity planning provides structure while allowing for flexibility
- What centralized creative and media buying looks like in practice
- How the system localizes and activates marketing campaigns
- Lessons learned, and what they’d do differently
Your Presenters
Jeff Stewart
Vice President of Strategic Marketing
CHRISTUS Health
Jeff Stewart is Vice President of Strategic Marketing at CHRISTUS Health, a large faith-based health system serving communities across Texas, Louisiana, New Mexico, and Latin America. In this role, Jeff leads system-wide marketing strategy with a focus on brand growth, consumer experience, and market expansion across hospitals, clinics, and health plans.
He has launched strategies to build the CHRISTUS Health brand and modernize the organization’s approach through systemizing marketing teams and developing leading digital strategies. Previously, Jeff has held roles in marketing and communications at VITAS Healthcare and TriHealth. He holds an MBA from Xavier University and MS in Information Systems from University of Cincinnati and serves as adjunct faculty at UT Tyler and Good Samaritan College of Nursing.
Julie Benton
President
&well
Julie Benton leads &well with nearly two decades of agency experience focused on health, wellness, and education. A champion of authentic brand impact and team culture, she launched &well as a stand-alone brand in 2020 and drives its strategic growth and operational excellence. Under her leadership, the agency has been recognized among the Top 10 Healthcare Marketing Agencies and named a Best Place to Work by Louisville Business First.
Julie is known for her servant-leadership style, fostering innovation, transparency, and long-term team engagement. She actively contributes to Louisville’s civic and economic health through board service and community initiatives, including work supporting the American Heart Association and Educational Justice, a peer tutoring program. She was recently honored among the Top 50 Women Leaders in Kentucky and as one of Louisville Business First’s 2024 Enterprising Women.
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