Inside the Mind of Today’s Healthcare Consumer: Comprehensive Study Offers Insights for Marketers – Webinar Recording

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on July 17, 2024

Understand the mindset of today’s healthcare consumer and how to more effectively communicate with them. Gain insights to inform your marketing plans. Join us for a free webinar to hear the latest on what consumers really think from the 12th annual Klein & Partners National Consumer Insights Study (NCIS).

You’ll learn:

• Why creating loyalty at the PCP level is key to brand stability and growth
• How to attract Gen Z as a ‘future’ customer? (Hint: Brands must invest in people before people invest in brands)
• The reality of consumer reactions to AI in healthcare
• Who is on the digital healthcare highway and what are they doing now
• What is COVID-brain in the non-clinical sense, and what it means for your marketing
• And much more!

Watch Now »

Inside the Mind of Today’s Healthcare Consumer: Comprehensive Study Offers Unique Insights for Marketers

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Presented on July 17, 2024

Understand the mindset of today’s healthcare consumer and how to more effectively communicate with them. Gain insights to inform your marketing plans. Join us for a free webinar to hear the latest on what consumers really think from the 12th annual Klein & Partners National Consumer Insights Study (NCIS).

You’ll learn:

• Why creating loyalty at the PCP level is key to brand stability and growth
• How to attract Gen Z as a ‘future’ customer? (Hint: Brands must invest in people before people invest in brands)
• The reality of consumer reactions to AI in healthcare
• Who is on the digital healthcare highway and what are they doing now
• What is COVID-brain in the non-clinical sense, and what it means for your marketing
• And much more!

Watch Now »

Podcasting Playbook: Winning Strategies for Successful Podcast Marketing

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on May 23, 2024

Podcasts are a popular, well-established audio medium used by healthcare institutions around the world to share longer-format content. They are an excellent marketing tool offering an array of benefits, including: increasing brand awareness, engaging patients, building community, and establishing thought leadership.

In this webinar, you’ll learn how to leverage the power of podcasts to enhance brand visibility and community/patient engagement. We’ll provide a playbook with practical tips related to defining your audience, content creation, hosting, and physician engagement.

You’ll hear from industry leaders — including 3 Platinum winners of the 2023 eHealthcare Leadership Awards “Best Healthcare Podcast” category — about how podcasts can be a valuable tool for elevating your marketing by connecting with audiences in a highly personalized way.

You’ll learn:

• How to integrate podcasts into your digital marketing.
• Practical tips for producing successful podcasts.
• Ways to engage your audience and enhance your podcast’s performance.
• What it takes to create and sustain an industry-leading podcast.

And much more…

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How to Crack the Code on Media Strategy and Channel Mix

WellSpan Health’s omnichannel media approach had a dramatic impact in a highly competitive marketplace. Learn how you can use intent-based planning to guide your media strategy and drive results.

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Presented on September 7, 2023

Your Presenters:

• Jason VanDiver, Vice President of Communications, WellSpan Health
• Andrea Becker, Senior Director of Marketing, WellSpan Health
• Daniel Wiggins, Director of Digital Media, SPM Marketing & Communications
• Maggie Checinski, Integrated Media Director, SPM Marketing & Communications

Watch Now »

Brand Differentiation for Health Systems: How to Stand Out in a Crowded Market and Drive Business Results

Gain control of the health care cost narrative, combat the tsunami of negativity, communicate the value your organization provides, and protect your brand.

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Presented on August 9, 2023

Your Presenters:

• Amy Comeau, Vice President, Marketing, Emory Healthcare
• Shannon Curran, President, SPM Marketing & Communications

Watch Now »

The Value Attack: Defend Your Health System’s Reputation

Gain control of the health care cost narrative, combat the tsunami of negativity, communicate the value your organization provides, and protect your brand.

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Presented on Dec. 14, 2022

Your Presenters:

• Cynthia Charles, Vice President, Public Relations and Communications, North Carolina Healthcare Association
• Ryan Colaianni, Executive Vice President, Communications and Crisis/Issues, Revive Health

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Behavioral Science and Digital Conversion Tools

How Virginia Hospital Center Used “Nudge Theory” to Drive Service Line Growth

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on May 25, 2022

Your Presenters:

• Cathy Turner, MS, Director Health Promotion & Senior Health at Virginia Hospital Center
• Alyssa Carter, Director of Marketing at Wellsource

Watch Now »

Digital HEDI Communications Success

How Johns Hopkins Medicine Created a Winning Digital Solution and Outreach Strategy for Advancing Health Equity, Diversity, and Inclusion During the COVID-19 Pandemic

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on May 4, 2022

Your Presenters:

• Suzanne Sawyer, Senior Vice President, Marketing and Communications, Johns Hopkins Medicine
• David Simpkins, Vice President of Marketing and Communications, Johns Hopkins Medicine

Moderated by:

• Brian Griffin, Health Care Journalist and Former Health System Marketing Director

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Marketing-Led “Executive Visioning” Meetings: Elevate Your Organization’s Strategic Focus and Raise Your Profile with the C-Suite

Discover the power of a unique 30-minute meeting to help organization leaders see beyond the pandemic to the future.

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on March 10, 2022

Your Presenters:

• Jennifer Horton, MBA, Vice President of Strategy, Ten Adams
• Jimmy Phillips, MBA, Vice President of Marketing and Communications, Kettering Health

Watch Now »

5 Keys to Building Stronger Relationships Between Marketing and Finance

Increased economic pressures caused by the pandemic and other factors are making it more important than ever for marketers to partner with their chief financial officers to develop a deeper understanding of finance and demonstrate return on investment for marketing spending.

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on January 12, 2022

Your Presenters:

• Amy Stevens, Vice President and Chief Marketing Officer, Tidelands Health
• Beth Ward, Executive Vice President and Chief Financial Officer, Tidelands Health
• Melissa Fors, Vice President of Marketing Strategy, Hazelden Betty Ford Foundation
• James A. Blaha, Vice President and Chief Financial Officer, Hazelden Betty Ford Foundation

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Communicating Employee Vaccine Mandates: A Formula for Success

Geisinger Health has implemented communications for the organization’s employee vaccine mandate that have helped to increase compliance by 27% in just two months. Learn about the effective strategies marketing leaders developed that you can use at your organization.

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on November 10, 2021

Your Presenters:

• Don Stanziano, Chief Marketing and Communications Officer, Geisinger Health
• Emile Lee, Vice President, Corporate Communications, Geisinger Health

Watch Now »

How Integrating Family Caregivers into the Care Team Adds Value to Value-Based Care

Strategic Health Care Marketing presents a brand-new member webinar for health care marketers, communicators, and strategists at hospitals, health systems and physician groups.

Presented on October 21, 2021

Your Presenters:

• Alexandra Drane, Co-Founder and CEO, ARCHANGELS
• Paul Hiltz, President and CEO of Naples Community Healthcare System
• Richard Martin, MD, Chief Medical Officer for the Keystone Accountable Care Organization and Medical Director for LIFE Geisinger
• Julia Evans Starr, President, Connecticut Community Care

Moderated by:

• Dan Ansel, CEO, Active Daily Living

Watch Now »

How to Overcome Vaccine Hesitancy to Help Stop the Spread of COVID-19 and the Delta Variant

Michigan Medicine has identified strategies that work in convincing target populations to “get the shot.” Learn the keys to success and how you can apply them at your organization.

A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Presented on September 1, 2021 | 2:00 P.M. Eastern

Your Presenters:

• Rose Glenn, Chief Communications and Marketing Officer, Michigan Medicine
• Mary Masson, Director of Public Relations, Michigan Medicine
• Rebecca Priest, Director of Marketing, Michigan Medicine

Moderated by:

• Brian Griffin, Healthcare Journalist and Former Health System Marketing Director

Watch Now »

Lessons from Retail: How Health Care Can Win by Adapting to Changes in Consumer Behavior – Webinar Recording

Health care organizations that leverage the new dynamics of consumer behavior — by adopting a digital-first, retail mindset — are poised to win in the new feedback-driven environment. In this SHCM webinar, you’ll discover how ProMedica uses customer feedback and a digital-first approach to consumers to achieve stellar results across more than 400 facilities in 28 states.

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After COVID-19: What’s Next for Marketing?

A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Your Presenters:

• James Blazar, Executive Vice President and Chief Strategy Office, Hackensack Meridian Health
• Dalal Haldeman, PhD, CEO, Haldeman Marketing LLC
• Catherine Harrell, Chief Marketing Officer, Franciscan Missionaries of Our Lady Health System

Moderated by:

• David Marlowe, Principal, Strategic Marketing Concepts

Watch Now »

Hospital Incident Command Centers: Communication Tools and Strategies That Help Physician Executives Lead Through the Pandemic

A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Your Presenters:

• Dr. Steven X. Cabrales, Chief Medical Officer of Community Hospital of the Monterey Peninsula
• Dr. Kevin L. Lewis, President and CEO at SSM Health Medical Group
• Dr. Ron Nutting, Chief Medical Officer Reading Hospital | Tower Health, and Vice President, Medical Staff Services, Tower Health
• Dr. John F. Rodis, Founder and President of Arista Health, LLC, and former President of Saint Francis Hospital

Moderated by:

• Emilie Ansel, Chief Executive Officer at Private Health News

Watch Now »

Overcoming Resistance: Targeted Communications to Promote COVID-19 Vaccine Acceptance

A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Your Presenters:

• Jeanine D. Guidry, Ph.D., Virginia Commonwealth University School of Medicine
• Victor Reiss, System Vice President of Consumerism and Insights – Marketing and Communications, UNC Healthcare

Moderated by:

• Susan Dubuque, Principal, NDP Marketing & Advertising

Learn More or Watch Now »

The Present and Future of Telehealth

Developing Your Strategic Game Plan for Virtual Care Now and Post-Pandemic

A Strategic Health Care Marketing member webinar on demand
for health care marketers and digital strategists

Your Presenters:

• Joseph Brennan, Telehealth Consultant, Moonshot Health Consulting
• Jennifer Humbert, AVP, Telemedicine Development and Virtual Inpatient Monitoring, Ochsner CareConnect 360
• Pamela Landis, Vice President of Digital Engagement, Hackensack Meridian Health Network

Moderated By:

• David Marlowe, Principal, Strategic Marketing Concepts

Watch Now »

Consumer Concerns About Receiving Care During the Pandemic — and How You Can Help Patients Come Back

New Market Research Sheds Light on Strategies for Reopening

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented June 24, 2020.

Your Presenter:
Rob Klein, Founder & CEO, Klein & Partners

Watch Now »

Pandemic Recovery: Gearing Up for Business Development Marketing

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented May 5, 2020.

Your Presenters:

• Preston Gee, Vice President, Strategic Marketing, CHRISTUS Health
• Suzanne Hendery, Vice President & Chief Marketing Officer, Renown Health
• Karina Jennings, Vice President of Marketing Strategy and Planning, Providence St. Joseph Health
• Daniel Fell, Marketing Consultant & Senior Strategist, Optum

Moderated By:

• David Marlowe, Principal, Strategic Marketing Concepts

Watch Now »

Consumer Perceptions on Aging Well: The Marketing Strategy Implications of New National Survey

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Your Presenters:

• Rob Klein, Founder & CEO, Klein & Partners
• Luisa Banks, Managing Director, Healthcare, Cox Health Marketing

Watch Now »

COVID-19: Up to the Minute Learnings from Industry Experts on the Front Lines of the Coronavirus Pandemic

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented March 24, 2020.

Your Presenters:

• Suzanne Hendery, Chief Marketing and Communications Officer, Renown Health
• Christian Pettker, MD, Associate Chief Quality Officer, Yale Medicine
• Ed Rafalski, PhD, Chief Strategy and Marketing Officer, BayCare Health
• Sara Vaezy, Chief Digital Strategy & Business Development Officer, Providence St. Joseph Health

Watch Now »

Social Media & Online Reviews: How Do They Affect Your Health Care Brand and PowerScore?

A new Strategic Health Care Marketing webinar for health care marketers and digital strategists

Your Presenters:

• Amanda Herriman, Marketing Manager, Wax Custom Communications
• Craig Fairfield, Managing Director, Wax Custom Communications

Sponsored by Wax Custom Communications
This event is free to attend thanks to our event sponsor.

Watch Now »

Digital Accessibility: How to Achieve Compliance and Create a Better User Experience

A new Strategic Health Care Marketing webinar for health care marketers, communicators, and digital strategists

Wednesday | May 15, 2019 | 2 p.m. Eastern

Your Presenters:

• John Mulvey, Founder, Digital Echo
• April Morgan, Accessibility Training Manager, AudioEye

Sponsored by Digital Echo

The Americans with Disabilities Act (ADA) covers much more than ramps and rails. Today, accessibility includes the internet and the digital accommodations required for people with vision, hearing, or mobility impairments.

Compliance with accessibility guidelines isn’t just a moral imperative — it’s a legal one. With web accessibility lawsuits increasing every year, it’s not a matter of if, but when, organizations not in compliance will be sued.

Does your website provide equal access to people with disabilities, including digital content? In the recent past, digital accessibility was complicated, labor-intensive, and expensive, and often required disruptive website redesign. Now, there are efficient and effective technological solutions that take into account your resources, timelines, and budget.

Join us on May 15 and learn how you can remove the compliance burden from your team and offer a website that is more usable for all of your visitors.

In this webinar, you’ll learn:

• How laws and regulations about digital accessibility apply to your health care organization
• The importance of compliance given aggressive legal challenges
• How to meet compliance standards and mitigate risk without burdening your marketing team or incurring expensive redesign costs
• How to ensure that your organization’s website is fully accessible, including improved user engagement, conversion optimization, and SEO considerations

You’ll leave this webinar with the ammunition you need to make the case to C-Suite leaders that digital accessibility is as much a priority as accessible buildings — and the risks of noncompliance are too great to ignore.

Register »

Do Hospital Awards Drive Consumer Decisions?

2018 National Consumer Survey: Value of Hospital Awards Results

A Strategic Health Care Marketing webinar on demand for health care marketers, communicators, and strategists.

Your Presenters:

• Craig Fairfield, Managing Director, Wax Custom Communications
• Amanda Herriman, Marketing Manager, Wax Custom Communications

Duration: 60 Minutes

Sponsored by Wax Custom Communications
This event is free for Strategic Health Care Marketing members to view thanks to our event sponsor.

Watch now »