Webinars from Strategic Health Care Marketing

Here you’ll find announcements of upcoming live webinars, plus webinars that members can view instantly on-demand. SHCM members enjoy a discount on registration for live webinars. Selected webinars produced by SHCM are posted here for members to view 90 days after their original broadcast date.

Population Health + CRM: A Winning Formula for Behavior Change [Webinar on Demand]

A Strategic Health Care Marketing webinar for health care marketers, communicators, and strategists. Sponsored by ndp This event is free for members of Strategic Health Care Marketing to view thanks to our event sponsor. Your Presenters: Susan Dubuque, principal and co-founder, ndp James Colvin, marketing analytics lead, ndp Katie Mardigian, transplant outreach coordinator, Hume-Lee Transplant Read More

Thrive in the Brave New World of Health Care Consumerism [Webinar on Demand]

Thrive in the Brave New World of Health Care Consumerism - Webinar screenshot

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4 Keys to Creating Patient Connections—and How Carolinas HealthCare System Is Making it Happen

Your Presenters:

You’ll learn:

  • 4 ways you should evaluate your organization’s market position today—and where you want to be in 18-24 months
  • How an omnichannel marketing approach broadens your reach and improves engagement—and what it will take for your marketing team to make it happen
  • Strategies to understand health care consumers better than your competitors do
  • Keys to linking your technology innovation and investment strategy to corporate goals and consumer realities
  • The resources and support you need to provide to consumers to help them to make smart, value-based health care decisions
  • A real-life example of how Carolinas HealthCare System’s mobile app enhances the consumer experience and how a mobile app can be integrated into traditional marketing and data channels
  • Plus much more.

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Health Care Content Marketing [Webinar on Demand]

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How to Drive Awareness, Engage Customers, and Increase Revenue

Your Presenters:

The decision-making process for consumers—especially health care consumers—has changed significantly. As a health care marketer, it’s important for you to understand exactly what that means for your organization. How have things changed? And how will those changes affect your marketing plan for the coming year?

Consider the power of content marketing.

In today’s ultra-competitive environment, content marketing has emerged as a leading strategy that can help you build awareness, drive revenue growth, and improve customer engagement/loyalty. A recent study of consumers found that “offering free content about a topic I’m interested in” was the most effective way to attract their business—which is why a majority of marketers are planning to increase their content marketing budgets for the coming year.

If this is your year to include content marketing as part of your marketing mix—or if you want to do more of it—but you don’t know where to start, how much to do, what to expect, or how to maximize the return on your efforts, a new webinar from Strategic Health Care Marketing can help.

Here is just some of what you’ll learn:

  • What content marketing is (and what it is not) and how it can help you engage your audience more effectively.
  • How to use content marketing to support strategic objectives, from service line growth to population health management.
  • Leveraging best practices to develop and deploy relevant, engaging content across multiple channels, including print, email, social, and more.
  • The key to offering valuable content that connects with your audience.
  • How market leaders are employing content to enhance awareness, support patient and community education, and other key initiatives.

Download now »

Population Health Management [Webinar on Demand]

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How to Use Behavior-Change Marketing to Improve Your Patients’ and Community’s Health—and Your Organization’s Bottom Line

In this exclusive SHCM webinar, you will learn how to use behavior-change marketing to improve your patients’ and community’s health—and your organization’s bottom line.

Download now »