Brand Differentiation for Health Systems:
How to Stand Out in a Crowded Market and Drive Business Results
Emory Healthcare succeeds in Atlanta’s competitive market thanks to brand differentiation. Learn how you can break through the noise by building a solid strategic foundation based on consumer insights.
A new Strategic Health Care Marketing webinar for health care marketers and strategists
Presented on August 9, 2023
Sponsored by SPM Group
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About Your Presenters:
Amy Comeau is Vice President of Marketing at Emory Healthcare where she leads strategic marketing for the organization’s 3,000 physicians, 11 hospitals, and 450+ locations. An avid sports fan, Amy played a key role in negotiating and now leveraging Emory Healthcare’s partnerships with the Atlanta Hawks, Braves, and Falcons. Prior to joining Emory, she spent a decade leading marketing, communications, and ticketing for major performing arts organizations including The Atlanta Opera.
Shannon Curran is President of SPM Marketing & Communications. Using her wealth of experience working with complex health systems, Shannon builds and fosters collaborative relationships both internally and externally at SPM. With over a decade of account management experience under her belt, she takes a solutions-focused approach to problem solving, challenges conventional thinking, and brings energy into everything she encounters, making sure the agency remains on track strategically.
