Brand Differentiation for Health Systems: 
How to Stand Out in a Crowded Market and Drive Business Results

Emory Healthcare succeeds in Atlanta’s competitive market thanks to brand differentiation. Learn how you can break through the noise by building a solid strategic foundation based on consumer insights.

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on August 9, 2023

Sponsored by SPM Group

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About Your Presenters:

Amy Comeau is Vice President of Marketing at Emory Healthcare where she leads strategic marketing for the organization’s 3,000 physicians, 11 hospitals, and 450+ locations. An avid sports fan, Amy played a key role in negotiating and now leveraging Emory Healthcare’s partnerships with the Atlanta Hawks, Braves, and Falcons. Prior to joining Emory, she spent a decade leading marketing, communications, and ticketing for major performing arts organizations including The Atlanta Opera.

Amy Comeau is Vice President of Marketing at Emory Healthcare

Shannon Curran is President of SPM Marketing & Communications. Using her wealth of experience working with complex health systems, Shannon builds and fosters collaborative relationships both internally and externally at SPM. With over a decade of account management experience under her belt, she takes a solutions-focused approach to problem solving, challenges conventional thinking, and brings energy into everything she encounters, making sure the agency remains on track strategically.

Shannon Curran is President of SPM Marketing & Communications