Unifying HR Marketing and Brand, Part 1: Moffitt Cancer Center

August 15, 2023

Marketing executives share how Moffitt Cancer Center’s marketing and HR teams work together to alleviate recruitment and retention challenges by aligning with the brand.

// By Susan Dubuque //

Susan DubuqueThe scarcity of health care workers is not new. Since the 1980s, there has been significant industry chatter, particularly surrounding the critical shortage of nurses. When COVID hit, demand skyrocketed, just as the “Great Resignation” struck. Workforce shortfalls threaten patient care and have significant financial implications. One study finds that labor shortages have cost hospitals and health systems over $24 billion since the pandemic.

Joel English, senior vice president, BVK

Joel English, senior vice president, BVK

At this year’s Healthcare Marketing & Physician Strategies Summit (HMPS), held in Austin, Texas, J.L. Grayson, Moffitt Cancer Center; Joel English, BVK; and Rebecca Priest and Rian Book, Michigan Medicine, revealed how they aligned marketing and HR with their organizational brands to enhance staff recruitment and retention efforts.

Part one of this two-part series will highlight Moffitt Cancer Center and part two will feature Michigan Medicine.

“Brands become more powerful when you unify all the elements underneath them,” says English.

J.L. Grayson, director of brand strategy, Moffitt Cancer Center

J.L. Grayson, director of brand strategy, Moffitt Cancer Center

“Our vision for workforce innovation is to harness the power of our brand to enhance team member experience and hire people who will thrive in and perpetuate our culture,” says Grayson.

Read on to learn more about creating an effective recruitment and retention (R&R) strategy by working together and leveraging the strength of your brand.

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