Health care industry experts have been sounding the alarm about the staffing shortage for decades, with a variety of factors contributing to the problem — the aging population, lack of nursing faculty, competition from other industry sectors, and burnout. Now, in the wake of the COVID-19 pandemic, hospitals and health systems face unprecedented challenges as Read More
Marketing and talent acquisition executives from Michigan Medicine share how collaboration and brand alignment helped to address staff recruitment and retention challenges for their organization. // By Susan Dubuque // Health care industry experts have been sounding the alarm about the staffing shortage for decades, with a variety of factors contributing to the problem — Read More
The scarcity of health care workers is not new. Since the 1980s, there has been significant industry chatter, particularly surrounding the critical shortage of nurses. When COVID hit, demand skyrocketed, just as the “Great Resignation” struck. Workforce shortfalls threaten patient care and have significant financial implications. One study finds that labor shortages have cost hospitals and Read More
Marketing executives share how Moffitt Cancer Center’s marketing and HR teams work together to alleviate recruitment and retention challenges by aligning with the brand. // By Susan Dubuque // The scarcity of health care workers is not new. Since the 1980s, there has been significant industry chatter, particularly surrounding the critical shortage of nurses. When Read More
Ethnographic research starts with the assumption that consumers are experts on themselves. Beebe Healthcare and Baylor Scott & White Health use this approach to gain deeper understanding of patients and their context. // By Ron Shinkman // Empathizing with patients is a better way to connect with and market to them. That was the primary Read More
If you’re ready to roll up your sleeves, unwind, and soak up some inspiration for your biggest challenges, then the 2023 Healthcare Marketing & Physician Strategies Summit (HMPS 2023) is tailor-made for you. The Summit’s fully-packed program will send you home with plenty of actionable ideas to help your organization succeed. HMPS 2023 is the Read More
This year’s Healthcare Marketing & Physician Strategies Summit is the perfect place to renew, refresh, and recharge with your industry peers. The Summit’s fully-packed program will send you home with plenty of actionable ideas to help your organization succeed. // By Jane Weber Brubaker // If you’re ready to roll up your sleeves, unwind, and Read More
Among all the health care marketing and strategy conferences that had to upend their plans for in-person events in 2020, one had the distinction of being on the leading edge twice. The Healthcare Marketing & Physician Strategies Summit (HMPS or the Summit) was the first conference to make the difficult decision to cancel its live Read More
// By Jane Weber Brubaker // This year’s conference is October 6-8 in South Florida. If you want to rub elbows with top industry leaders and learn from the best, this is the place to be. Among all the health care marketing and strategy conferences that had to upend their plans for in-person events in Read More
Marketing has played a key role in the growth and success of one of the nation’s largest regional networks focused on population health and value-based care. Vanderbilt Health Affiliate Network (VHAN) is a physician-led clinically integrated network that coordinates care for 300,000 patients across the state of Tennessee and in several bordering states. Launched in Read More
// By Jane Weber Brubaker // Vanderbilt University Medical Center led the formation of a successful high-performance provider network that has met 100 percent of its quality goals in recent years and returned millions in incentives to network members. Marketing has played a key role in the growth and success of one of the nation’s Read More
Trust. Respect. Transparency. These are the words that describe how a good relationship between the CMO and CEO can lead to effective investment in marketing communications. “It is important to listen and ask questions of the CEO and other C-suite members to discover what is important to their stakeholders,” says Christine Albert, senior vice president, Read More
Google is often the place people look first when seeking health information online. Assuming your health care system has done all the right things to optimize discoverability, the patient’s next step is to access care, most often by making a phone call. That first impression determines the course for a potentially long-term relationship. For a Read More
View From the C-Suite: Greg Feirn, CEO; and Christine Albert, SVP; Marketing & Communications, LCMC Health Anthony D. Slonim, MD, DrPH, CEO; and Suzanne Hendery, Chief Marketing & Customer Officer; Renown Health // By Sheryl S. Jackson // Strong relationships between CEOs and CMOs help organizations align on a shared vision, invest in the right Read More
// By Marcia Simon, APR // Google is often the place people look first when seeking health information online. Assuming your health care system has done all the right things to optimize discoverability, the patient’s next step is to access care, most often by making a phone call. That first impression determines the course for Read More
Whether you’re at the pinnacle of your career or working your way up, the value of meeting with your peers and heroes face to face cannot be overstated. Twenty-five years ago, Judy Neiman founded what is now called the Healthcare Marketing & Physician Strategies Summit (the Summit). She had the foresight back then to see Read More
// By Jane Weber Brubaker // Whether you’re at the pinnacle of your career or working your way up, the value of meeting with your peers and heroes face to face cannot be overstated. Twenty-five years ago, Judy Neiman founded what is now called the Healthcare Marketing & Physician Strategies Summit (the Summit). She had Read More
Your communications team works hard to produce content that engages physicians. The problem is that your clinicians may completely ignore it. How do you get them to pay attention? Recruiting, retaining, and communicating effectively with your attending physicians affects everything from patient satisfaction and operating costs to hospital reputation and safety. As health care networks Read More
// By Marcia Simon, APR // Your communications team works hard to produce content that engages physicians. The problem is that your clinicians may completely ignore it. How do you get them to pay attention? Recruiting, retaining, and communicating effectively with your attending physicians affects everything from patient satisfaction and operating costs to hospital reputation Read More
// By Jane Weber Brubaker // Consumerism is driving all industries to innovate, and health care is no exception. The ideal state is a digitally enabled, frictionless consumer experience. But in a highly complex industry like health care that has traditionally operated with a command-and-control vs. consumer-centric mindset, it’s a massive change. Adding to the Read More
Consumerism is driving all industries to innovate, and health care is no exception. The ideal state is a digitally enabled, frictionless consumer experience. But in a highly complex industry like health care that has traditionally operated with a command-and-control vs. consumer-centric mindset, it’s a massive change. Adding to the cultural challenges, the pain points on Read More
Many health care organizations today focus their marketing efforts on bringing new patients through their doors. But they often stop there instead of going a step further to ensure that these patients will stay with them long term. If this sounds familiar, your organization’s own health could be at serious risk moving forward. Times are Read More
// By Lisa D. Ellis // Many health care organizations today focus their marketing efforts on bringing new patients through their doors. But they often stop there instead of going a step further to ensure that these patients will stay with them long term. If this sounds familiar, your organization’s own health could be at Read More
What would you do if your ads were actually sending your customers to your competition? Georgia Cancer Center at Augusta University recently faced this challenging scenario. Further complicating matters, the brand had gone through several name changes in recent years, leaving its target audience confused about what the health system was and what it stood Read More
// By Lisa D. Ellis // What would you do if your ads were actually sending your customers to your competition? Georgia Cancer Center at Augusta University recently faced this challenging scenario. Further complicating matters, the brand had gone through several name changes in recent years, leaving its target audience confused about what the health Read More