Healthcare Marketing & Physician Strategies Summit 2021: Preview
// By Jane Weber Brubaker //
This year’s conference is October 6-8 in South Florida. If you want to rub elbows with top industry leaders and learn from the best, this is the place to be.
Among all the health care marketing and strategy conferences that had to upend their plans for in-person events in 2020, one had the distinction of being on the leading edge twice. The Healthcare Marketing & Physician Strategies Summit (HMPS or the Summit) was the first conference to make the difficult decision to cancel its live event in March 2020 due to the pandemic. Then it was first to pivot to a virtual conference just a few months later. Hard work and flexibility paid off. The result was a robust and sophisticated online event held last August.
This year, there’s good news for the industry. HMPS21 will be back live at the JW Marriott Miami Turnberry on October 6-8. Normally held in the spring, the conference was moved to the fall of 2021 to ensure the safety of attendees; in 2022, it will be back in the spring, May 16-18 in Salt Lake City.
“In planning the agenda, we got the message loud and clear — first from the chairs, then from the advisory panel, and then from the people who reviewed the agenda — that they want to move on [from COVID],” says Judy Neiman, president of the Forum for Healthcare Strategists, founders and producers of HMPS. “They want to get into growth, they want to get into bringing the silos together, they want to get into the lessons learned.”
The conference co-chairs — Susan Alcorn, strategic counselor, Alcorn Strategic Communications and Jarrard Phillips Cate & Hancock; Kriss Barlow, principal, Barlow/McCarthy; and Chris Boyer, vice president, digital & marketing intelligence, Beth Israel Lahey Health — have been hard at work putting together a program that aligns with educational needs identified by the industry.
We spoke with the team to bring you this preview of HMPS21. Let’s listen to the drumbeat they’re hearing, and we’ll share some of the larger themes of the conference.