Increased economic pressures caused by the pandemic and other factors are making it more important than ever for marketers to partner with their chief financial officers to develop a deeper understanding of finance and demonstrate return on investment for marketing spending.
A new Strategic Health Care Marketing webinar for health care marketers and strategists
Presented on January 12, 2022
- Amy Stevens, Vice President and Chief Marketing Officer, Tidelands Health
- Beth Ward, Executive Vice President and Chief Financial Officer, Tidelands Health
- Melissa Fors, Vice President of Marketing Strategy, Hazelden Betty Ford Foundation
- James A. Blaha, Vice President and Chief Financial Officer, Hazelden Betty Ford Foundation