COVID-19

How to Overcome Vaccine Hesitancy to Help Stop the Spread of COVID-19 and the Delta Variant

Glenn, Masson, Priest, Griffin

Michigan Medicine has identified strategies that work in convincing target populations to “get the shot.” Learn the keys to success and how you can apply them at your organization.

A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Presented on September 1, 2021 | 2:00 P.M. Eastern

Your Presenters:

  • Rose Glenn, Chief Communications and Marketing Officer, Michigan Medicine
  • Mary Masson, Director of Public Relations, Michigan Medicine
  • Rebecca Priest, Director of Marketing, Michigan Medicine

Moderated by:

  • Brian Griffin, Healthcare Journalist and Former Health System Marketing Director

Glenn, Masson, Priest, Griffin
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Multiphase Campaign Seeks to Increase COVID-19 Vaccinations Among Adolescents

Donna Teach, Nationwide Children's

// By Brian Griffin // Nationwide Children’s Hospital in Ohio is leading the way in vaccinating children against COVID-19 with a multichannel campaign targeted at parents, physicians, and even adolescents themselves. The move comes after the Food & Drug Administration granted emergency approval to vaccinate 12- to 15-year-olds. The campaign is taking on even more Read More

Providence CEO Discusses Current Issues and Future Challenges for Health Care

Providence

Rod Hochman, MD, president and CEO of Providence, kicked off the Becker’s Healthcare 11th Annual Meeting Virtual Experience in May with a discussion of issues of greatest concern to health care leaders. The conversation between Hochman and Rhoda Weiss, Ph.D., conference co-chair and president of Rhoda Weiss Consulting Group, provided insight into strategies employed by Read More

Hip Hop Public Health Reaches Communities With Music, Not Talk of “Herd Immunity”

COVID-19 vaccine hesitancy has become the new challenge in conquering the pandemic. Getting vaccines into the arms of vulnerable populations, including underserved communities of color, is a priority despite systemic distrust of the medical field resulting from generations of disparities in health care. “Medical institutions really have to find a way to speak the language Read More

What’s Next for Health Care Marketing Post-COVID?

Dalal Haldeman, PhD, chief executive officer, Haldeman Marketing, LLC

COVID forced organizations to adapt quickly. Communicators’ skills were essential in navigating the crisis, and marketing led the way, meeting the extraordinary demand for information. Over the past year-plus, health system marketing departments radically shifted their priorities. The question is: Which COVID-era changes actually moved the industry forward and should remain? Which strategic initiatives have Read More

Building Vaccine Confidence in Communities That Need It Most

Helen Shelton, global chief diversity officer, Finn Partners

// By Marcia Simon, APR // Who wants to be part of a herd anyway? So why not call “herd immunity” “community immunity” instead? Hip Hop Public Health promotes Community Immunity as the ultimate act of love. Who doesn’t want more of that? COVID-19 vaccine hesitancy has become the new challenge in conquering the pandemic. Getting Read More

Reshaping Marketing After COVID: What’s the New Normal?

Catherine Harrell, chief marketing officer, Franciscan Missionaries of Our Lady Health System

// By Marlene Kurban // Top health system marketing executives weigh in on how COVID forced organizations to adapt quickly. Communicators’ skills were essential in navigating the crisis, and marketing led the way, meeting the extraordinary demand for information. Were greater flexibility and agility unexpected byproducts of a challenging year? Will they propel health care Read More

A Physician Reflects on His Hospital’s COVID Battle Strategy

Dr. Ron Nutting, chief medical officer, Reading Hospital, Tower Health

Health systems activate their hospital incident command systems (HICS) during a crisis, but usually the crisis doesn’t last for more than a year as the coronavirus pandemic has. From the start of the pandemic, hospital incident command centers became the temporary headquarters for crisis management. Leaders had to adapt day-to-day to keep their organizations and Read More

How Physicians Led Their Organizations Through the “Fog of War”

Dr. John F. Rodis, founder and president, Arista Health, LLC

// By Marlene Kurban // Health systems activate their hospital incident command systems (HICS) during a crisis, but usually the crisis doesn’t last for more than a year as the coronavirus pandemic has. Four health system leaders share how the structure helped them navigate during the worst of it, and how its flexibility continues to Read More

After COVID-19: What’s Next for Marketing?

Speaker Panel - March 31

A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Your Presenters:

  • James Blazar, Executive Vice President and Chief Strategy Office, Hackensack Meridian Health
  • Dalal Haldeman, PhD, CEO, Haldeman Marketing LLC
  • Catherine Harrell, Chief Marketing Officer, Franciscan Missionaries of Our Lady Health System

Moderated by:

  • David Marlowe, Principal, Strategic Marketing Concepts

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Transforming Care Delivery in a Post-COVID World

Toby Cosgrove, executive advisor and former CEO and president, Cleveland Clinic

View from the C-Suite: Toby Cosgrove, MD, Executive Advisor and Former CEO and President of Cleveland Clinic // By Jane Weber Brubaker // In an interview with StartUp Health co-founders, Dr. Toby Cosgrove shares his perspectives on what we’ve learned from the pandemic, how technology accelerated innovation, and how it will continue to open new Read More

How UNC Health Got a Jump-Start on Preparing for Vaccine Rollout

“On December 14, 2020, the first COVID-19 vaccination outside the clinical trials was administered in the U.S. But UNC Health began preparing for the vaccine rollout months earlier,” writes Susan Dubuque, principal and co-founder of NDP. Here’s an excerpt from Susan’s new article. “Our consumer insights team conducts monthly Brand Trackers, and in the summer Read More

Hospital Incident Command Centers: Communication Tools and Strategies That Help Physician Executives Lead Through the Pandemic

A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Your Presenters:

  • Dr. Steven X. Cabrales, Chief Medical Officer of Community Hospital of the Monterey Peninsula
  • Dr. Kevin L. Lewis, President and CEO at SSM Health Medical Group
  • Dr. Ron Nutting, Chief Medical Officer Reading Hospital | Tower Health, and Vice President, Medical Staff Services, Tower Health
  • Dr. John F. Rodis, Founder and President of Arista Health, LLC, and former President of Saint Francis Hospital

Moderated by:

  • Emilie Ansel, Chief Executive Officer at Private Health News

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A “Super Bowl Moment” for Health Care: How UNC Health Promotes Vaccination

Victor Reiss, UNC Health’s vice president of consumerism and insights, marketing and communications

// By Susan Dubuque // In Part 2 of this series (Part 1 is here), Victor Reiss, vice president of consumerism and insights, marketing and communications for UNC Health, shares the health system’s research-based, comprehensive plan to address vaccine hesitancy. “For most health care marketing professionals, dealing with COVID-19 is the largest undertaking of a Read More

Where Health Care Marketers Should Focus in 2021

// By Danny Fell // Marketers can help their organizations thrive in an increasingly competitive environment by introducing creative “outside the box” approaches that will help accelerate change. Coming off an incredibly challenging 2020, health care marketers face a potentially rocky start to the new year. Positive factors, like revolutionary new COVID-19 vaccines, are coming Read More

Ending the Pandemic Hinges on Overcoming Vaccine Hesitancy

Jeanine Guidry, PhD, assistant professor at the Robertson School of Media and Culture at Virginia Commonwealth University

“On May 8, 1980, the World Health Assembly issued an official declaration,” says Susan Dubuque of NDP: “‘The world and all its peoples have won freedom from smallpox.’ Global eradication of this disease through vaccination is considered international public health’s biggest achievement. “Fast forward to 2021. We’re once again in the clutches of a worldwide Read More

Overcoming Resistance: Targeted Communications to Promote COVID-19 Vaccine Acceptance

A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Your Presenters:

  • Jeanine D. Guidry, Ph.D., Virginia Commonwealth University School of Medicine
  • Victor Reiss, System Vice President of Consumerism and Insights – Marketing and Communications, UNC Healthcare

Moderated by:

  • Susan Dubuque, Principal, NDP Marketing & Advertising

Learn More or Watch Now »

How Data-Driven Marketing Fuels Brand Strategy

More than ever, it’s important for health care executives to understand that broad brand strategy alone doesn’t drive business. Successful service-line growth campaigns are based on insights from marketing and consumer data. Without direction from digital marketing data, health care organizations will struggle even more in the post-pandemic world. Brand/MarCom strategist John Marzano recently spoke Read More

Communications Strategies to Counteract the “Tsunami” of Misinformation About COVID-19 Vaccines

Susan Dubuque

// By Susan Dubuque // In this two-part series, Jeanine Guidry, PhD, assistant professor at the Robertson School of Media and Culture at Virginia Commonwealth University, and Victor Reiss, vice president of consumerism and insights marketing and communications for UNC Health care, offer practical insights for implementing a successful communication strategy to help bolster vaccine Read More

Brand and Demand Go Hand in Hand in Today’s Marketing Landscape

// By Jared Johnson // More than ever, it’s important for health care executives to understand that broad brand strategy alone doesn’t drive business. Successful service-line growth campaigns are based on insights from marketing and consumer data. Without direction from digital marketing data, health care organizations will struggle even more in the post-pandemic world. Brand/MarCom Read More

New Technology Helps Target Health Disinformation at the Source

Sarah Brandt, executive vice president of partnerships at NewsGuard

As marketers, we spend time and resources to take full advantage of the internet. We want our content to show up at the top of the search results page. We want our brand to be trusted. We want our physicians to be the ones patients find and choose. But as we’ve seen over the past Read More

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