The State of Podcasting: From Emerging Channel to Marketing Essential
Podcast consumption is climbing, video is reshaping the format, and YouTube is becoming the front door. A leading industry expert explains how this channel is evolving and what it means for your marketing strategy.
// By Susan Dubuque //
If you still think of audio and video podcasting as a niche channel, the data tells a different story.
During a recent eHealthcare Strategy & Trends member roundtable, Bill Klaproth, director of marketing and production at DoctorPodcasting, shared the latest trends in podcasting.
Bill Klaproth, director of marketing and production, DoctorPodcasting
“Podcasts are no longer a nice-to-have,” says Klaproth. “They are now a must-have in today’s health care marketing landscape.”
Continue reading to see how audience behavior is shifting, why video is accelerating growth, and how health care marketers can leverage this fast-growing and versatile channel.