At Memorial Health Dwaine & Cynthia Willett Children’s Hospital of Savannah, a pediatric residency recruitment video does more than tell a story; it accurately positions the program, attracts residents who thrive in its model, and helps build a sustainable pediatric workforce to support a vast regional footprint.
// By Susan Dubuque // At The Ohio State University Wexner Medical Center, a complex living donor kidney transplant chain was coming together. Ten healthy people donated kidneys to 10 recipients they had never met, setting off a cascade of 20 surgeries. Discover how a five-minute video transformed a clinical milestone into a story with lasting impact.
Last November, Carla Rivera, social media manager at Broward Health, gave a presentation on short-form video content. She stated you have three seconds to get and hold people’s attention. Now she says it’s even less. Here, Rivera shares tips and tricks for creating short-form video that builds connection by being authentic.
Health care social media leaders are under pressure to produce compelling content that grabs attention and inspires engagement. A new survey shows how social media teams navigate algorithm changes and budget pressures while prioritizing short-form video. Here, we discuss major takeaways from the report, video strategies, and how AI impacts action plans.
UChicago Medicine’s “Live Again” campaign confronts stigma, builds awareness, and drives appointments for pelvic health services in Chicago’s northern suburbs. See how research-driven strategy, relatable creative, and disciplined media planning generated appointments while reshaping the conversation around pelvic health.
At The Christ Hospital Health Network, marketing efficiency and effectiveness aren’t driven by headcount or budget size. They are the result of a deliberately built culture that gives a lean team clarity and the freedom to move quickly, producing outsized impact in a highly competitive market.
// By Susan Dubuque // Podcast consumption is climbing, video is reshaping the format, and YouTube is becoming the front door. Discover how audience behavior is shifting, why video is accelerating growth, and how health care marketers can leverage this fast-growing and versatile channel.
// By Susan Dubuque // At Memorial Health Dwaine & Cynthia Willett Children’s Hospital of Savannah, a pediatric residency recruitment video does more than tell a story; it accurately positions the program, attracts residents who thrive in its model, and helps build a sustainable pediatric workforce to support a vast regional footprint.
// By Jane Weber Brubaker // Last November, Carla Rivera, social media manager at Broward Health, gave a presentation on short-form video content. She stated you have three seconds to get and hold people’s attention. Now she says it’s even less. Here, Rivera shares tips and tricks for creating short-form video that builds connection by being authentic.
When East Tennessee Children’s Hospital announced it would become Dolly Parton Children’s Hospital, the news traveled fast. The name alone carries instant recognition, not just across the state but well beyond. Discover how the organization translates this high-profile partnership into a strategy to reach families, engage donors, and expand access to care.
// By Erin Laviola // Health care social media leaders are under pressure to produce compelling content that grabs attention and inspires engagement. A new survey shows how social media teams navigate algorithm changes and budget pressures while prioritizing short-form video. Here, we discuss major takeaways from the report, video strategies, and how AI impacts action plans.
// By Susan Dubuque // What separates good work from award-winning work in the eHealthcare Leadership Awards? What gets recognized is not just the work itself, but also how clearly and convincingly it is presented. for practical ways to clarify your story, present your work with confidence, and yes, improve your chances of winning.
// By Susan Dubuque // UChicago Medicine’s “Live Again” campaign confronts stigma, builds awareness, and drives appointments for pelvic health services in Chicago’s northern suburbs. See how research-driven strategy, relatable creative, and disciplined media planning generated appointments while reshaping the conversation around pelvic health.
In this new report, we have compiled five varied Advertising Showcases from Onvida Health, The Christ Hospital Health Network, Northwell Health, Mount Sinai Health System, and Gilchrist. Each one explores the challenges behind the work and the strategies and tactics that brought each campaign to life, while also putting the campaign’s creative execution on display.
// By Susan Dubuque // At The Christ Hospital Health Network, marketing efficiency and effectiveness aren’t driven by headcount or budget size. They are the result of a deliberately built culture that gives a lean team clarity and the freedom to move quickly, producing outsized impact in a highly competitive market.
The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
// By Susan Dubuque // When East Tennessee Children’s Hospital announced it would become Dolly Parton Children’s Hospital, the news traveled fast. The name alone carries instant recognition, not just across the state but well beyond. Discover how the organization translates this high-profile partnership into a strategy to reach families, engage donors, and expand access to care.
Hospice care remains one of the most misunderstood services in health care. Despite strong clinical outcomes, many patients delay hospice services until the final days of life. See how Gilchrist uses authentic storytelling and documentary-style videos to reposition hospice as a way to live every remaining day to its fullest.
For more than a decade, Orlando Health has been quietly perfecting a weekly video news show that keeps tens of thousands of employees informed, engaged, and genuinely connected, one 3-minute episode at a time. Discover how Orlando Health uses its news show to inform and bring together team members.
// By Susan Dubuque // Hospice care remains one of the most misunderstood services in health care. Despite strong clinical outcomes, many patients delay hospice services until the final days of life. See how Gilchrist uses authentic storytelling and documentary-style videos to reposition hospice as a way to live every remaining day to its fullest.
// By Susan Dubuque // For more than a decade, Orlando Health has been quietly perfecting a weekly video news show that keeps tens of thousands of employees informed, engaged, and genuinely connected, one 3-minute episode at a time. Discover how Orlando Health uses its news show to inform and bring together team members.
Few things connect more directly to human emotion than sound. In marketing, that connection is powerful: Audio cues can reinforce brand recognition up to 96 percent faster than visuals alone. Discover how Northwell’s sonic brand amplifies emotion, strengthens trust, and helps the organization break through the clutter in a fiercely competitive marketplace.
// By Susan Dubuque // Few things connect more directly to human emotion than sound. In marketing, that connection is powerful: Audio cues can reinforce brand recognition up to 96 percent faster than visuals alone. Discover how Northwell’s sonic brand amplifies emotion, strengthens trust, and helps the organization break through the clutter in a fiercely competitive marketplace.
Banner Health is charting a bold new course. The system needed a brand platform that could keep pace. Read the full article to learn how Banner Health transformed its name into a powerful brand asset, plus insights for shaping your own brand story.