How TriHealth Built a Brand Rooted in Culture and Community Care

Rob Whitehouse, vice president of marketing and community relations, TriHealth

Cincinnati’s health care market is highly competitive, with eight health systems, including an academic medical center and a renowned children’s hospital.

When Rob Whitehouse joined TriHealth as vice president of marketing and community relations seven years ago, the health system struggled to differentiate itself in a crowded marketplace. The system comprised multiple hospitals and other business units that operated semi-independently, lacking a common culture, vision, values, and overarching strategy.

“Under the leadership of CEO Mark Clement, our organization did the hard work of building a system culture and committing fully to population health,” says Whitehouse. “By 2022, we were ready to tell our brand story and partnered with Core Creative to do so.”

Continue reading to discover how TriHealth embodies its brand every day, and see examples of creative messaging and executions: Advertising Showcase: TriHealth Brand Campaign

Best regards,
Matt Humphrey
President

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