Amplify Health’s Rebrand Reflects a New Vision for Community-Based Care

The traditional expectations placed on federally qualified health centers need not define their future, says Dan Dunlop, president and CEO of Jennings, in a new article.

For many health care organizations, a name change signals a new identity. For Amplify Health, the opposite may be more accurate. The new identity is catching up with an organization that has already changed dramatically.

Scot McCray, CEO, Amplify Health

Formerly Advance Community Health, the North Carolina-based organization has spent the past several years expanding its services, geographic reach, partnerships, and ambitions. Under president and CEO Scot McCray, it is evolving from what many might recognize as a traditional community health center into a broader, more integrated health care organization — one that remains firmly committed to its safety-net mission while competing on quality, patient experience, innovation and value.

The new name, Amplify Health, reflects that evolution. More importantly, it speaks to where McCray believes the organization can go next.

Read the full article to learn how the holistic FQHC model — designed to care for patients who are uninsured, underinsured, or covered by Medicaid — is broadly applicable to any patient, and how the new brand reflects this expanded vision:

Beyond the Traditional FQHC: How Amplify Health Reimagines Community-Based Care

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